Toyota pulls Olympics TV ads in Japan, CEO to skip opening ceremony

Tokyo is grappling with a surge in coronavirus cases and mounting pandemic concerns as the Olympics are set to start Friday.

Bath & Body Works sees future in skin care after L Brands split

Sales of its soaps and hand sanitizers boomed during the pandemic.

Uber expande serviço de entrega de mercadorias para 400 novas cidades

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Em 2020 a Uber anunciou um novo serviço exclusivo para os Estados Unidos de entrega de mercadorias. Agora, a empresa vai expandir a novidade para mais 400 cidades dos Estados Unidos, incluindo mercados importantes como Nova York, San Francisco e Wasghinton. O serviço é possibilitado pela parceria com a Albertsons, uma empresa de alimentos com …

Leia Uber expande serviço de entrega de mercadorias para 400 novas cidades na íntegra no B9.

Used Car Platform Spoticar Runs First European Brand Building Campaign

Spoticar, the newly established brand for the merged Vauxhall Network Q, Peugeot Approved Used and Citroen Select car dealerships, is working with Cogent as its U.K. advertising agency to grow awareness of the used car program. Owned by Stellantis, the Dutch multinational car manufacturer, Spoticar launched in June 2021 to allow customers to reserve used…

A Lifeguard and a Seagull Teach Kids About Beach Safety in Animated PSA

About 140 people lose their lives on the U.K. and Irish coasts every year. That number could increase if more people choose seaside vacations over international travel during the pandemic. The Royal National Lifeboat Institution (RNLI) expects millions more people to visit the coast between May and September this year due to international travel restrictions…

Last chance to RSVP: Ad Age Town Hall on LGBTQ+ representation is Thursday

Industry leaders discuss how the ad world can elevate and support the LGBTQ+ community.

Pfizer’s vaccine branding victory delivers lessons for marketers everywhere: Opinion

5 strategies for brands to succeed in a crowded market.

CNN to launch streaming service in early 2022

The SVOD platform called—you guessed it—CNN+ joins a chorus of other “plus” platforms that have entered the streaming market in recent years.

Até a CNN vai ganhar um serviço de streaming com um “+” no nome pra chamar de seu

Presidential Candidate Joe Biden Participates In CNN Town Hall

Depois de alguns meses de promessas, a CNN enfim confirmou nesta segunda (19) o lançamento de seu serviço de streaming para o primeiro trimestre de 2022. Batizada de – surpresa! – CNN+, a plataforma promete “complementar as redes lineares” da emissora e servir os “superfãs” da marca nos EUA, bem como aqueles que querem consumir …

Leia Até a CNN vai ganhar um serviço de streaming com um “+” no nome pra chamar de seu na íntegra no B9.

Marketers Must Determine What the Future of Work Will Look Like for Their Organization

The pandemic has tested the corporate cultures of companies everywhere. During the initial months of the crisis, leaders quickly realized whether their cultures were strong enough to withstand the new work from home paradigm and sustain staff during the months that turned into over a year of isolation. Leaders had no precedent for how to…

Agency The Community Reorganizes the Senior Leadership Team 

Global agency The Community is promoting managing director Marci Miller to U.S. president as it takes a broader approach with its leadership team. As part of the reorganization, global chief creative officer and founder Joaquin Molla will be bumped up to CEO to concentrate on more global operations, while Miller will focus on overseeing all…

Clubhouse: How to Use Backchannel

Audio chat application Clubhouse introduced Backchannel, a feature that allows users to send and receive direct messages to and from other users without leaving the app. The Backchannel feature supports one-on-one and group conversations, and it also allows users to receive message requests from other Clubhouse users. Here’s how to use the Backchannel feature in…

CNN Sets CNN+ Streaming Service for Early 2022

CNN is the latest outlet creating a subscriber-based streaming service with “+” in its title. Streaming news service CNN+ will debut in the first quarter of 2022, CNN Worldwide said Monday morning. “CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can…

Clubhouse Backchannel: How to Stop Receiving Message Requests

Clubhouse’s Backchannel feature allows users to send direct messages to other users without leaving the Clubhouse application. By default, all users can receive message requests from other Clubhouse users. However, users can also turn this feature off if they don’t want to receive message requests from other people. Our guide will show you how to…

The Community promotes Marci Miller to president, U.S.

Luis Montero becomes CEO in charge of new regional structure.

Flamengo, Cruzeiro e Inter lançam camisas em homenagem aos 30 anos da Copa Feminina

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Há 30 anos, em 1991, acontecia a primeira Copa Feminina de Futebol. E para celebrar a data, a Adidas se une a três grandes clubes brasileiros, Flamengo, Cruzeiro e Internacional, para apresentar camisas especiais que reafirmam todas as conquistas do futebol feminino até hoje. O lançamento também lembra as mulheres que ajudaram e ainda ajudam …

Leia Flamengo, Cruzeiro e Inter lançam camisas em homenagem aos 30 anos da Copa Feminina na íntegra no B9.

Museus na Itália usam câmeras para saber quais são as obras mais apreciadas pelo público

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Os museus da Itália querem saber quais obras expostas fazem mais sucesso com seu público, e para isso, decidiu usar a tecnologia para analisar o comportamento de seus visitantes. Foi desenvolvido um sistema que, pelo uso das câmeras, estuda o quanto cada pessoa observa uma obra para identificar quais mais cativam no fim do dia. …

Leia Museus na Itália usam câmeras para saber quais são as obras mais apreciadas pelo público na íntegra no B9.

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, ‘The Green Ad Tag’, which can be run cross-platform through digital campaigns on display to out…

Marketers Should Adjust Their Budgets as Streaming Takes Over the Upfronts

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard lays out new challenges posed by the TV upfronts as they are redefined in unprecedented ways. Below, she continues making the case for streaming as a viable…

Discord: How to Change Your Profile Banner

Discord added the ability for Nitro subscribers to add a banner image to their profile. However, users can currently only change their banner image from Discord’s desktop application. This ability isn’t available in the Discord mobile app. Our guide will show you how to change your profile banner image in the Discord desktop app. Note:…