Jul
30
As delta variant spreads, vax ad campaign efforts shift to red states
Posted in: UncategorizedBehind the Ad Council’s moves to target Republican-leaning groups, including evangelicals and farmers.
Jul
30
Hyundai dances into the future of mobility—robotics
Posted in: UncategorizedHyundai Motor Company expands its vision of ‘Progress for Humanity’ by adding robotics to its concepts of mobility.
Jul
30
Filmes nacionais e 4 toneladas de documentos históricos estão no acervo atingido por fogo na Cinemateca
Posted in: Uncategorized
O Brasil na noite da última quinta-feira (29) assistiu pálido a um incêndio em um dos galpões da Cinemateca Brasileira, localizado na Vila Leopoldina e responsável por parte do armazenamento do acervo da instituição. Enquanto durante a ação dos bombeiros o debate ficou em torno da ausência criminosa de gerenciamento do governo federal sobre a …
Leia Filmes nacionais e 4 toneladas de documentos históricos estão no acervo atingido por fogo na Cinemateca na íntegra no B9.
Jul
30
Last chance to sign up for the Small Agency conference and JLL taps Havas: Agency Brief
Posted in: UncategorizedAlso MullenLowe LA is named AOR for National Hockey League team The Arizona Coyotes.
Jul
30
Procter & Gamble's David Taylor: 'Marketers should not be worried' about new CEO
Posted in: UncategorizedCareer finance exec Jon Moeller will be first CEO in decades never to be a brand manager, but has backed aggressive ad spending.
Jul
30
Reebok se inspira na estética da franquia “Jurassic Park” em nova collab
Posted in: Uncategorized
A nova collab da Reebok traz inspiração na identidade e na estética de “Jurassic Park”. Com lançamento nesta sexta-feira, 30/07, a coleção tem peças de vestuário e silhuetas de alguns dos tênis mais conhecidos da marca, reimaginados através das lentes da Universal Pictures e da franquia que surgiu em 1993. Cada sneaker da collab Reebok …
Leia Reebok se inspira na estética da franquia “Jurassic Park” em nova collab na íntegra no B9.
Jul
30
Facebook vai lançar óculos inteligentes em parceria com Ray-Ban
Posted in: Uncategorized
O próximo produto do Facebook será um óculos inteligentes feito em parceria com uma das principais marcas de óculos, a Ray-Ban. O projeto já havia sido anunciado em 2020, mas só agora a empresa de Mark Zuckerberg deve começar a trabalhar com foco em lançar o modelo, que ainda não tem nome. “Nós temos uma …
Leia Facebook vai lançar óculos inteligentes em parceria com Ray-Ban na íntegra no B9.
Jul
30
Amazon gets a record $888 million EU fine over data violations
Posted in: UncategorizedThe online giant plans to appeal, describing the decision as being without merit.
Jul
30
Amazon sees 40% more brands commit to upfront deals as it competes for TV dollars
Posted in: UncategorizedE-commerce giant discusses how it creates packages for advertisers that include integrations with IMDb TV.
Jul
30
Nubank vai aumentar o limite de 35 milhões de clientes nos próximos 12 meses
Posted in: Uncategorized
O Nubank anunciou que vai aumentar o limite do cartão de crédito de 35 milhões de consumidores nos próximos 12 meses, o que representa uma disponibilidade de R$ 26 bilhões em crédito até julho do ano que vem. Já até o final de 2021, 10 milhões de clientes serão impactados pela novidade e 3 milhões …
Leia Nubank vai aumentar o limite de 35 milhões de clientes nos próximos 12 meses na íntegra no B9.
Jul
30
Airbnb agora permite que anfitriões disponibilizem testes remotos de velocidade do Wi-Fi das locações
Posted in: Uncategorized
O Airbnb está disposto a dar o maior número de informações possíveis sobre cada uma das localidades listadas em sua plataforma, e pelo visto isso inclui possibilitar que possíveis locatários conduzam testes de velocidade do Wi-Fi local antes de fechar a reserva. A ferramenta foi anunciada na última quinta (29) pela companhia e é bastante …
Leia Airbnb agora permite que anfitriões disponibilizem testes remotos de velocidade do Wi-Fi das locações na íntegra no B9.
Jul
30
Streaming the Olympics Shouldn’t Be This Tricky
Posted in: UncategorizedLast year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on…
Jul
30
Ronald McDonald House Charities: Ads for good
Posted in: Uncategorized
Ads for good, was the campaign through which the Ronald McDonald House Foundation managed to convert, for the first time, the advertising guideline of important advertisers in the country into a donation. Creatively obtaining the economic funds necessary to continue supporting hundreds of families with low-income children who are fighting cancer in Ecuador.
Jul
30
Mammoth Lakes: Don't Be a Bleephole
Posted in: Uncategorized
No matter how hard Mammoth Lakes in California tried to educate their visitors to the site on the basic rules of sustainable travel in a wild destination, a good number of tourists seemed to not be getting the message – not properly extinguishing campfires, leaving dog poop on trails and leaving campsites a mess (which is not just unattractive, but attracts bears) etc.
Because the problem became so dire, Mammoth turned to its agency to create a BLUNT new campaign that doesn’t beat around the bush. The centerpiece is an original “Don’t Be A Bleephole” sing-along, tune designed to create a natural hook that will have people humming long after they visit Mammoth Lakes.
Jul
30
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Posted in: UncategorizedTwo major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for “ugly” food with their subscription boxes of discounted organic produce. Both online grocers evangelize…
Jul
30
These Ads Issue Environmental Warning by Showing Probability of Life on Other Planets
Posted in: UncategorizedFacing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France’s National Research Institute for Agriculture, Food and Environment that launched in 2020,…
Jul
30
MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute
Posted in: UncategorizedOne of Fox News Channel’s biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News’ refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to…
Jul
30
Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder
Posted in: UncategorizedThis year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by ros? on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned? One place to look is the…
Jul
30
Dick’s Sporting Goods Honors the Incredible Power of Female Athletes
Posted in: UncategorizedWhen you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]
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