Hasta La Creative!

Machine learning, panels and context clues are all part of the plan to handle Google, Apple and all the walled gardens.

Choreograph, WPP’s newly formed global data company, has hired adtech specialist and entrepreneur Brendan Moorcroft as its first permanent CEO, taking over from Kirk McDonald, who will return full time to his role as CEO of GroupM North America. Moorcroft, who will take the role as of August 9, is a pioneer in the programmatic…

Personal data collection is so deeply tied to the consumer’s digital experience that we can hardly imagine one without the other. But this is changing. Apple recently updated how the company handles consumer data, giving each user greater control over who tracks their data, how it can be shared and where that information is used….

With marketers preparing for a cookie-less future in advertising, the vice president of global marketing, Paramount+ at ViacomVBS, Michael Ribero, says it is an opportunity for professionals to revisit the basics and see new businesses emerge. Seeing the rise of Over-The-Top and Connected TV, targeting has seen its various evolutions, and the disappearance of cookies…

The fast feeder tries to end pop culture’s chicken sandwich debate as it adds nuggets to its menu.

First used in the 1890s, the brand shines a light on the symbol once again to emphasize hope for consumers rattled by the pandemic.

At 21 years old, entrepreneur Ben Pasternak is challenging the status quo by integrating technology and food. In 2018, Pasternak founded his third company, Nuggs, a competitor in the hot field of plant proteins that simulate meat products. The company rebranded to Simulate in 2020, continuing to target its product to Gen Z and millennial…