Jun
29
Marketers are quitting their jobs—what the exodus means for the industry
Posted in: UncategorizedIn a ‘buyers’ market,” workers and executives are quitting in droves for better opportunities—or none at all.
Jun
29
How The Times Conducted Its Subway Tuna Investigation
Posted in: UncategorizedSending samples to a lab was just the beginning. The reporter behind the recent investigation talks about getting deep into the science of seafood.
Jun
29
If You Believe Advertising Works Then Don’t Argue Against the UK HFSS Ad Ban
Posted in: UncategorizedPresenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising….
Jun
29
Snapchatters’ Bitmoji Add Adidas Gear to Their Wardrobe
Posted in: UncategorizedSnapchatters can outfit their Bitmoji with gear from lifestyle and streetwear brand Adidas thanks to a new partnership. There are 12 curated outfits for Snapchatters to choose from, or they can customize their look with apparel and sneaker options including the Adicolor Classics Trefoil T-shirt, hoodies, Superstar J sneakers and, debuting on Snapchat before hitting…
Jun
29
Nerf TikTok Tourney to Hyper Blast Winners to VidCon 2021
Posted in: UncategorizedNerf is looking for eight people who really know how to Hyper blast. The Hasbro brand is encouraging TikTok users to submit videos showcasing their Nerf Hyper blasting skills in creative ways, with the original Nerf Hyper TikTok music as the soundtrack and the #NerfHyperTourney hashtag. Entries are due July 1, and on July 23,…
Jun
29
Hotwire’s First Ad Push in 4 Years Wants You to Travel ‘Beyond Your Wildest Means’
Posted in: UncategorizedPop star Jason Derulo needs a getaway because his infant son tinkles on him during diaper changes. We know this because he made a TikTok video about it, emphasizing the familiar sight gag of projectile baby pee that sprays, inevitably, into a parent’s face during this routine chore. Derulo’s slapsticky post on the social platform…
Jun
29
Would You Let This Terrifying Robot Plan Your Vacation?
Posted in: UncategorizedForget taking a trip–you might want to bolt your door, hide under your bed and stay there forever after watching this freaky android’s vacation sales pitch. The bald and bug-eyed bot, moving in slow motion like a vintage horror movie character, promises to set you up with luxe accommodations and tailored plans. What could possibly…
Jun
29
An Accusation Blew Up a Campaign. The Media Didn’t Know What to Do.
Posted in: UncategorizedHandling a delicate allegation of sexual misconduct is a lot more challenging than covering a horse race.
Jun
29
YouTube Issues Update on Unlisted Videos Uploaded Before 2017
Posted in: UncategorizedYouTube detailed some changes last week on how it will handle unlisted links going forward. The Google-owned video site rolled out a security update in 2017 that generated new unlisted links and made those links harder for people to discover if the links were not shared with them. Starting July 23, any unlisted videos that…
Jun
29
Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options
Posted in: UncategorizedAccording to studies, overall alcohol consumption went up by as much as 14% during the pandemic even as bars and restaurants struggled to stay afloat amid Covid-19 lockdowns. In some states, laws were suspended or rewritten to allow establishments to serve drinks to customers via delivery services–something often still illegal due to Prohibition era legislation….
Jun
29
Facebook Highlights the Many Online LGBTQ+ Communities That’ll Exist Beyond Pride
Posted in: UncategorizedFor years, social media has been a great way for people that might otherwise feel isolated to reach out and make connections with others who have similar interests. For many LGBTQ+ people, Facebook Groups have been instrumental for many when it comes to building a safe online community, and it is this sense of togetherness…
Jun
28
Facebook wins dismissal of federal and states’ monopoly lawsuits
Posted in: UncategorizedJudge rules complaint “legally insufficient.”
Jun
28
CEO da Uber trabalhou como entregador UberEats e fez apenas 0.3% de seu salário diário
Posted in: Uncategorized
O CEO da Uber, Dara Khosrowshahi, fez um experimento interessante e revelador: trabalhou por 3 horas e meia como entregador da UberEats, o braço de entregas de alimentos da companhia, e relatou sua experiência nas redes sociais. Khosrowshahi investiu algumas horas durante dois dias e realizou dez entregas. Ao todo, Khosrowashahi lucrou US$ 106,71, o …
Leia CEO da Uber trabalhou como entregador UberEats e fez apenas 0.3% de seu salário diário na íntegra no B9.
Jun
28
What Managing a Call Center and Being a Mom Taught David’s Bridal CMO About Leadership
Posted in: UncategorizedKelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David’s Bridal in 2019,…
Jun
28
Tubi to Bring TikTok Back to the 1990s, 2000s
Posted in: UncategorizedTubi, the free streaming service from Fox, is bringing a touch of nostalgia to a relatively newish platform in TikTok. TikTok creator Brittany Broski will host an hour-long live trivia and challenge event on TikTok Wednesday (June 30) at 8 p.m. ET, featuring fan favorite shows and stars from the 1990s and 2000s. The special…
Jun
28
LinkedIn Details How It Ensures That Its Job Listings Are High-Quality and Legit
Posted in: UncategorizedLinkedIn detailed steps it put in place to ensure that job-seekers see the highest-quality jobs on its platform. All third-party job sites that the professional network sources job listings from received new jobs listing guidelines, chief among them: When a member clicks a job post, it should lead to an active job listing, and not…
Jun
28
How Ralph Lauren transformed its digital customer experience
Posted in: UncategorizedRalph Lauren thrived despite COVID-19 by partnering with Facebook to raise the fashion brand’s digital presence and enhance the customer experience.
Jun
28
Facebook wins dismissal of U.S., states’ monopoly lawsuits
Posted in: UncategorizedJudge rules complaint “legally insufficient.”
Jun
28
Dwayne Johnson vai estrelar filme natalino que deve unir divisões de streaming e e-commerce da Amazon
Posted in: Uncategorized
Até o momento duas forças isoladas dentro do ecossistema da Amazon, o Amazon Prime Video e a plataforma de e-commerce pelo visto estão para fazer seu primeiro cruzamento no plano de negócios do conglomerado. A companhia anunciou nesta segunda (28) um novo filme original do serviço chamado de “Red One”, projeto natalino descrito como um …
Leia Dwayne Johnson vai estrelar filme natalino que deve unir divisões de streaming e e-commerce da Amazon na íntegra no B9.
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