Hasta La Creative!

The Argentinian economy has always been complicated and for 38th years, Apertura Magazine has been analyzing it. But we realized that having all the information wasn’t enough. So, on our anniversary we wanted to give our readers something else: GOOD LUCK. We went to the financial world center with one mission: Rubbing the balls of the bull of Wall Street. As it is said, whoever does it, will get good luck on their finances. So with a cloth, we rubbered, we rubbered well, extremely well. And with that cloth full of luck we made keychains, so the luck of the balls of the bull will always accompany our readers.

According to the World Health Organization, air pollution kills millions of people every year. In fact, carbon dioxide exacerbates respiratory conditions in patients suffering from COPD and Asthma – often leading these patients to premature deaths.

AstraZeneca Brazil along with McCann Health created an innovative way to bring awareness to this epidemic. They launched the CO2 Inhaler, marking the first time pollution has been used to help patients breathe better. This special edition inhaler is made from carbon dioxide converted into biodegradable plastic, in order to create the plastic device which houses the canister of medication.

“AstraZeneca is committed to become carbon negative by 2030. The CO2 Inhaler sets a precedent for the future where it can tackle two issues at once. The health of our patients, and the health of our environment,” said AstraZeneca Brazil’s Senior Product Manager, Viviane Milício.

The CO2 Inhaler is a collaboration between AstraZeneca Brazil, McCann Health Sao Paulo and New York. Together, they worked with one of the world’s top 100 chemists – Cornell University’s, Geoffrey Coates, who has been leading research and development of CO2 converted into plastic for over a decade. In addition, the team worked with Novomer, a leading sustainable manufacturing company Coates co-founded that specializes in the polymerization of carbon dioxide.

Every social media and system software on the planet (IOS, Facebook, Android, Google, Twitter and WhatsApp) used the same inspiration to create their fries emoji, our fries.

To celebrate World Emoji Day we invited people to make this emojis, “our” emojis, the most used ones.

All they had to do was put them at the top of their Frequently Used List, send us the evidence and win real and delicious fries.

To achieve this, the send button had to be pressed a lot, and it was, +650.000 times to be exact.

Results:
Most sent emoji for the day – Sprout Social
Trending topic on Twitter.
Top emoji on +150.000 smartphone’s Frequently Used List. – Sprout Social

Now every time you see a fry emoji, you will be thinking of us!

In 2021, Costa Rica’s senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It’s in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That’s why for Labor Day we invite everyone to hire seniors like we do.

“It’s okay” is a new campaign from the space of sexual knowledge and goods Lovespace, which details the topic of sex and sexual fantasies. The campaign says that in society, sex is presented as a very intimate affair, which is not worth talking about once again, but even think. Because of this pressure, sexual fantasies are perceived as something vulgar and dirty, something to be ashamed of. Each photo visualizes how different sexual fantasies can be and that each of them is normal. Patsany selected a shortlist of the best photos and developed a key message for each so that the Lovespace team could use the entire series of posters on social media.

Our goal was to develop a beautiful, non-vulgar and at the same time socially important communication that would draw attention to the problem. “To wish is ok” “To share what you want is ok” “To experiment together is ok” “To try together is ok.”