Pfaff Harley-Davidson: The Toughest Turban
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Brief: Reposition Menopause and promote the topic.
Summary: Menopause is an ignored topic not just in the mainstream media but also at home. It is considered to be a social stigma, even though women need to prepare rather than be confused and ashamed. One in 10,000 under 20s experience early menopause.
According to a UCL study, women who are sexually active on a regular basis were at a 28% lower risk of entering menopause early.
Repositioning menopause for everyone we present, WORK THAT PAUSE. To educate about menopause, we use a series of hand gestures inspired by Indian culture, which encourage self-touch and focus on strengthening the body and mind.
Credits: Copywriting and Art Direction : Nithika Romy, Nanda Kovic, Paula Uzicanin
School: NIFT Delhi, Brixton Finishing School, Edinburg Napier University
The editor in chief of Apple Daily was among five detained under the city’s national security law. The newspaper’s founder, Jimmy Lai, already faces charges under the sweeping law.
TikTok will expand on its membership in the Coalition to End Wildlife Trafficking Online with the release of two public-service announcements that users will see when they search for specific wildlife-related content or hashtags. The two new PSAs are being released to coincide with World Sea Turtle Day Wednesday (June 16). @vetpaulramos Happy #worldseaturtleday ????????!!…
Condé Nast, the venerable magazine’s parent company, agreed to a minimum salary of $60,000 by April 2023, the union said. The deal also covers workers at the digital publications Ars Technica and Pitchfork.
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a…
Instagram is enabling people to unite for a cause with its release of a group fundraiser feature Wednesday. The Facebook-owned photo- and video-sharing network said it wanted to bring the same sense of community that people find in activities such as bake sales, concerts and walk-a-thons to its platform and enable people to unite and…
Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media brand Sports Illustrated just as consumers are once again allowed to attend concerts and sporting events across the U.S. “We always believed this was a business that we could be successful in, and we always…
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100 years in a can, sales stagnated. The company lowered the price and reduced the pouch size, which helped, but didn’t fix its image problem. To solve the dilemma, StarKist turned to social listening. It’s an…
It’s been a rough year for romance. On top of all the canceled weddings of 2020, in-person dating was impossible for most of the year. And while dating apps did their best to foster virtual connections amid lockdown, hesitant daters made the wedding industry a bit nervous. It’s that sentiment that inspired Match’s latest spot,…
Facebook removed a network of 65 accounts, 52 pages, 27 groups and 32 Instagram accounts in Ethiopia for violating its policies on coordinated inauthentic behavior. The country’s general election is set for June 21. Facebook head of security policy Nathaniel Gleicher said in a Newsroom post Wednesday that the people behind the network that was…
Fox Corp. CFO Steve Tomsic wasn’t kidding when he remarked earlier this week this upfront “has been one for the ages.” The company has completed what it calls its strongest upfront in decades, securing CPM (cost per thousand viewers reached) increases at the top end of the market–in the high teens and low 20s, according…
Clubhouse extended its Clubhouse Creator First program to India, after debuting the accelerator program in the U.S. in March. Aarthi Ramamurthy, head of international for the invite-only social audio application, wrote in a blog post, “Clubhouse is a global social audio company. Since our Android release just a few weeks ago, millions of people in…
Desde o lançamento em 2019 é uma constante no Disney+: todas as séries originais do serviço estreiam novos episódios às sextas. De “The Mandalorian” a “Falcão e o Soldado Invernal”, o streaming da Disney tornou um hábito essa estratégia de distribuição, independente do tipo de produção envolvida – até precisar realocar a estreia de “Loki” …
Leia Depois do sucesso da estreia de “Loki”, Disney+ testa lançar episódios de suas séries às quartas na íntegra no B9.
A partir do dia 22 de junho, o aplicativo e o site do Facebook já terá suporte para podcasts. Segundo um email enviado pelo próprio Facebook Group ao The Verge, os criadores dos programas poderão linkar seus feeds RSS na plataforma, o que gerará postagens automáticas no feed principal quando os episódios foram publicados. As …
Leia O Facebook também vai inaugurar seção de podcasts na íntegra no B9.
If you thought you were safe from ads after escaping to virtual reality, think again: Oculus From Facebook will begin a small test of in-headset ads on the Oculus Quest platform. The social network’s VR unit said in May that it would begin testing ads for Oculus content within its mobile application, and going in-headset…
Premium sports betting analysis provider The Action Network reached a multiplatform content partnership with the National Hockey League covering the remainder of the Stanley Cup Semifinals and the 2021 Stanley Cup Final. The Action Network will provide exclusive NHL-focused content across the league’s digital platforms, including NHL.com and the NHL application, as well as video…
The pandemic accelerated a trend toward videos with lower production value, but not lower performance. Studies show “lo-fi” video can be relevant and impactful.
Social network tests display ads that will appear in Oculus games, giving new canvas for brands.
O Facebook continua tentando combater a toxicidade envolvida nos comentários dos posts de sua rede social. A companhia divulgou nesta quarta (16) uma nova ferramenta de moderação que busca conter a multiplicação destas respostas por uma questão de tempo, restringindo usuários a enviar comentários em intervalos maiores e assim desacelerando ataques em grupos. O recurso …
Leia Facebook lança ferramenta de moderação que “desacelera” comentários tóxicos em grupos na íntegra no B9.