ANA Media panel notes reviews have exploded like in 2015, but COVID-decimated agencies aren’t as ready to party.
Nut-shaking, soccer data gets real, trashy furniture and more.
Social network has made big concessions to advertisers, but anti-hate groups still see dangers.
From the hero of 2008 Pixar classic WALL-E and beyond, cute robot characters have provided creative fuel for filmmakers and advertisers alike. ?koda, the Volkswagen-owned car brand, is the latest to imagine a charming world of artificial intelligence (AI) with its tale about two robot siblings who learn to overcome their differences. The campaign promotes…
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| THE ORIGINAL? Move for equality / UNESCO – 2019 “For the first time, two chess grandmasters broke a rule. And Black started.” Watch the Case Study video Agency : BBDO Dusseldorf (Germany) |
LESS ORIGINAL Black goes first / Detroit City Chess Club – 2021 “One simple rule change. A limited edition black goes first chess board” Check the official website Agency : Anomaly New York (USA) |
More than 20 creators on Pinterest will created branded content across seven L’Oreal USA brands through mid-September via Pinterest ads and Idea Pins. Creators taking part include Andrea Ali, Roxette Arisa and Jkissa, and the brands in the campaign are CeraVe, Lanc?me, L’Oreal Paris, Maybelline New York, Redken, Urban Decay and YSL Beauty. L’Oreal USA/Pinterest…
Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming company, the brand confirmed to Adweek today. Most recently, Alavi was vp of marketing and communications for banking app Chime–a fintech company that saw its popularity and valuation skyrocket during the Covid-19 pandemic. Spotify declined…
Nielsen’s ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both broadcast and cable television time along with streaming…
Depois de tantos anos de exaltação da Pixar como grande bastião da animação, soa como uma ironia fina a recorrência de comparações que correm e provavelmente vão correr entre o público e a crítica para tratar de “Luca”. Da piada da produção ser um cruzamento entre “Me Chame Pelo Seu Nome” e “A Forma da …
Leia Filme de verão, “Luca” rompe modo de operação da Pixar ao reduzir escala na íntegra no B9.
Two years ago the advertising community had no idea it would be in the midst of the biggest disruption the industry has seen. The Covid-19 pandemic changed the whole business, including how creativity gets done, but there have been some positives in the way the creative industry has been able to respond, according to Chaka…
According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research undertaken by Dove Men+Care in partnership with research company Promundo. As a result, in order to celebrate fatherhood around Father’s Day, the Unilever…
Comedian and actor Billy Eichner seems to have an opinion about everything and he’s not afraid to share it, often at top volume. It’s only natural that he’d weigh in on the reopening of the country after more than a year of quarantine. He does so, of course, in typical Eichner fashion, meaning there’s some…
Wendy’s has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed that model. “We made a huge impact on Twitch without arguably the most important part of Twitch: the presence of the streamer,” VMLY&R group creative director McKay Hathaway said during Adweek’s Elevate: Experiential and Creativity…
After criticism about its overly sexualized marketing, Victoria’s Secret is trying to overhaul its image with a new group of purpose-driven partners including Megan Rapinoe.
(TrendHunter.com) Industrial Facility—a London-based design studio founded by Sam Hecht and Kim Colin—has really outdone itself with the launch of this contemporary lounge chair. Dubbed the ‘Sling Lounge Chair,
Para o tradicional Record Store Day, a banda Foo Fighters anunciou o lançamento de um novo trabalho que apresenta uma espécie de alter ego para o grupo. Batizada de Dee Gees, a “nova banda” tem um som baseado na música Disco dos anos 70, por isso mesmo o nome já é uma referência a um …
Leia Foo Fighters cria alter ego Dee Gees e anuncia álbum com covers de Disco Music na íntegra no B9.
A Universal TV criou, em 2020, o #DiadaSérie, uma celebração para o formato que se populariza cada vez mais no Brasil e no mundo. Em 2021, a empresa convidou para se juntar à campanha outros canais e empresas, como Globoplay, Prime Video, Multishow, OFF, VIVA, SYFY, Canal Brasil, E!, Globo, SKY, Amo Séries e, claro, …
Leia Universal TV agrega marcas para celebrar o Dia da Série na íntegra no B9.
Father’s Day gifts may have evolved over time–neckties, aftershave and slippers are so old school–but they haven’t progressed to fresh flowers. In fact, the first time most men receive any kind of floral arrangement is at their own funerals. Taking that grim fact and running with it, U.K.-based flower company Interflora has launched a campaign…
Yet another long-time holding company veteran is joining an independent agency. After spending more than 20 years working at McCann Worldgroup managing iconic brands like Coca-Cola, Matt Woehrmann is joining the leadership team at Doe-Anderson, a 106-year-old independent agency based in Kentucky. Woehrmann will be tasked with leading the agency’s integrated business for bourbon brand…
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