Facebook and Instagram shared details on a pair of events Wednesday (June 23) to continue celebrating Pride Month. Actress and transgender rights activist Angelica Ross and the National LGBT Chamber of Commerce will participate in virtual event “Make It With Pride,” where LGBTQ+ business owners can take part in a day of learning, including tactical…
Busch Light Apple is coming back, just in time for summer, and Busch will give fans in select locations in the Northeast and Midwest the opportunity to taste the first batch as it falls from the sky. Fans can retweet or comment on Busch’s social posts with the hashtags #BuschLightAppleDrop and #Sweepstakes through June 30,…
After over a year of delays, the ninth installment of the Fast and Furious franchise, F9, is finally cruising onto the big screen June 25–and unlike many other films released during the pandemic, there is no option to stream it at home. The film’s anticipated theatrical-only release will unofficially kick off a busy movie season…
Picture this: You’re the CMO of a major brand at the center of a quickly spreading TikTok trend. Rolling notifications make it clear that this clip is a hit across multiple social platforms and gaining steam. Do you repost their content? Send free products? Is your CEO willing to approve the title of TikTok youth…
Ad tech’s privacy era is here. Third-party cookies are disappearing, and mobile ad IDs aren’t far behind. Now, add IP addresses to the list of vanishing signals used for targeted advertising. IP addresses are fundamental to the functionality of the internet, allowing information to be based between devices on a network. But they can also…
Over the past several weeks, dozens of brands across tech, fast food, retail and CPG have released statements promising to ramp up spending with Black-owned ad agencies and media companies. A group of 20 brands including Target, L’Or?al U.S., Nestl? and DoorDash pledged through GroupM’s Media Inclusion Initiative that they’d spend at least 2% of…
Moet & Chandon, the official champagne of the NBA, is raising its glass to the struggles that make us who we are in its “Greatness Under Pressure” campaign. Created in partnership with Portland-based independent creative agency, Kamp Grizzly, the digital content series features ads that focus on the self-reflection and the desire to succeed that…
Merely having access to tens of thousands of streaming video content isn’t enough for either competitive differentiation or consumer satisfaction, Roku has concluded. So, the over-the-top TV platform provider is looking to draw a clearer connection in viewers’ minds that it is a primary source of premium content. One way the company is doing that…
The partnership with Adult Swim promoted the fast food chain’s breakfast items with an exclusive ‘Wubba Lubba Grub Grub’ menu that included a Pickle Rick Frosty.
The Atlanta-based beverage giant set a three-year target to ramp up its diverse media budget, pledging that at least 8% of its spending will go to minority-owned companies by 2024.
Creators can link out to content from third-parties like Wikipedia, BuzzFeed, Quizlet and others.
Considerando que a segunda temporada está para estrear e que o buchicho em torno da série só aumentou desde sua passagem na temporada de premiações, até que demorou para a Warner Bros. e a Apple começarem a faturar em cima de “Ted Lasso”. Há um mês do início do novo ano do seriado estrelado por …
Leia Agora você pode ter uma camisa do time de “Ted Lasso” na íntegra no B9.
O sucesso do Clubhouse fez com que não demorasse muito para que outras plataformas copiassem a ideia de chats por áudio ao vivo. O Twitter com o Espaços, o Spotify com o Greenroom e o Facebook com o Hotline foram os principais “sósias” que surgiram em 2021. Agora, aparentemente, o Clubhouse faz o caminho contrário …
Leia Clubhouse acidentalmente vaza que vai implementar mensagens privadas no app na íntegra no B9.
Anitta e Nubank anunciaram hoje,21/06, uma parceria na qual a cantora se tornou membro do Conselho de Administração da empresa. “Anitta vai participar de reuniões trimestrais com os outros seis conselheiros e a diretoria do Nubank para discutir decisões estratégicas do futuro do banco digital. A cantora terá um papel importante em ajudar a empresa a aprimorar ainda …
Leia Anitta se torna membro do Conselho de Administração do Nubank na íntegra no B9.
TikTok Monday introduced TikTok Jump, a new way for creators to incorporate mini-programs and services from third-party providers into their videos. The video creation platform said users worldwide can click on the links generated by Jumps to explore recipes, take quizzes and discover useful learning tools, as examples. TikTok’s early beta collaborators in Jump were…
TikTok’s popularity has grown by leaps and bounds since its debut in late 2016, and it’s currently set to clear 1.2 billion users worldwide in 2021. With this wildly impressive expansion on the books, many advertisers are seeking out ways to reach the platform’s built-in audience. In partnership with Deutsch NY, Differin is leaning into…
Cannes arrives at its usual time this year, but its arrival is also a bit precarious and comes at the most unusual of times. The international festival finds itself in a moment where half the world is emerging from a year of complete disruption and the other half of the world continues to be ravaged…
Coffee, donut and sandwich chain Dunkin’ appointed Rafael Acevedo as its new U.S. CMO effective immediately, the company announced. Acevedo is filling a position that has been vacant since his predecessor Tony Weisman left in late 2019. In his new role, Acevedo will lead marketing, which includes field and digital as well as product innovation…
Not all brands need to be socially worthy and globally important.
“When technology is easier to use,” an announcer says in an explosive (literally) Technologies ad, “barriers don’t stand a chance.”
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