(TrendHunter.com) The October 2020 fashion trends are full of progressive designs that nod to tradition and honor contemporary aesthetics as well. As the fall season fast approaches, many brands prepare for the…
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It’s a business. Andréa Mallard, the firm’s CMO wrote a letter about what’s moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all […]
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(TrendHunter.com) Ranging from compact work-from-home printers to at-home play gyms, the October 2020 home trends list showcase what consumers are looking for as it relates to their home. As seen in the…
(TrendHunter.com) These astrological design innovations range from zodiac-themed LED lamps to collectible astrology cards.
When it comes to home decor, some standouts include Urban Outfitters’ Zodiac Glow LED…
(TrendHunter.com) These canned wine products range from crisp wine spritzers to Millennial-targeted wine cans. Redefining the definition of premium or luxury beverages, canned wine formats are appealing to Millennial…
In recent years the business of food delivery has boomed in China, however Beer made up only 0.3% of total home delivery orders. So Serviceplan Shanghai collaborated with Budweiser and food delivery company Eleme to cultivate consumer behaviour to order beer alongside cuisine. Serviceplan Shanghai found an interesting insight, that people always struggle to decide what to eat when they make food delivery orders. In order to solve this everyday problem, Serviceplan partnered Budweiser with the Chinese food delivery giant Eleme to create a digital campaign.
For Serviceplan Shanghai’s first campaign for Budweiser they created “BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store.
Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms.
Ford is giving a tour of its Mustang Mach-E electric vehicles from the comfort of viewers’ homes using augmented reality. The automaker launched a series of 10 short Instagram videos this week featuring Ford engineers explaining various aspects of the cars while a 3D visual representation was superimposed in front of the viewer using the…
TikTok explained how it works with third-party researchers, often referred to as “white hat hackers,” to help find potential vulnerabilities on its platform. Suhana Hyder and Ben Liu of TikTok’s global security team explained in a blog post that the company actively encourages efforts by these third-party researchers as part of its security strategy, adding,…
The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks. Former CMO Katie O’Reilly will start her seventh season with the 76ers as CRO (after her maternity…
Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been quite an impressive feat of prescience. Dodge today dropped a minute-long spot called “Family Motto” that shows a moment from the childhood of future fictional…
Enterprise platform Workplace From Facebook is teaming up with global professional services network Deloitte to study ways for employees to continue to connect, share ideas and collaborate as Covid-19 keeps them out of the office. Facebook global director, Workplace ecosystem and partnerships Ernesto Tey said in a blog post, “Millions of employees may be preparing…
Verizon shows how it deploys thousands of field engineers to test its network in hyper-specific locations.
Twitter issued its response to last month’s controversy over how its algorithm crops photos. A tweet by Iqlusion co-founder Tony Arcieri showing how Twitter’s algorithm repeatedly chose to display the face of Sen. Mitch McConnell (R-Ky.) instead of that of former President Barack Obama when cropping a photo containing headshots of the two men spurred…
Living a bicoastal lifestyle is a lot trickier in 2020. With the coronavirus pandemic still a reality of American life, jetting from New York City to Los Angeles isn’t as easy as it used to be. And that’s made it harder for New Yorkers to enjoy their favorite West Coast cuisine–ditto for Angelenos missing their…
More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting that shocked the nation, his parents have digitally recreated his likeness to deliver a powerful final message. In a new campaign for Change the Ref, a gun safety nonprofit founded by Oliver’s parents, a lifelike…
There’s nothing quite like a global crisis–climate change, for instance–to make everyday people feel powerless. Ikea Canada understands the temptation to throw up our hands in defeat when faced with rising sea levels and melting polar icecaps. But the retailer is asking each of us, instead, to enlist in the battle for a cleaner earth…
Instagram’s move last month to extend the maximum length of its Reels short-form video feature from 15 seconds to 30 seconds sparked several conversations in the influencer and creator community about how to take advantage of the extra time, but few concerns about its impact on TikTok–the platform that Reels was inspired by. TikTok users…
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