Ducati anuncia fabricação da primeira motocicleta com radar do mundo

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A Ducati divulgou na tarde da última terça (6) que iniciou o processo de fabricação daquela que considera a primeira motocicleta do planeta a vir equipada com tecnologia de radar. Com sistemas previstos na dianteira e traseira do veículo, a Multistrada V4 deve ser apresentada oficialmente no próximo dia 4 de novembro, com mais detalhes …

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Na França, Burger King faz paródia de vídeos de segurança em voos para divulgar opções de delivery

burgerkingfrance

Se poucas coisas chamam mais a atenção para instruções de segurança que os vídeos institucionais repassados por companhias aéreas antes de cada voo, então porque não utilizar o formato em outros meios? Essa é a ideia de uma nova campanha do Burger King na França, na busca para divulgar opções seguras do público consumir seus …

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Ocean Spray seizes on viral TikTok video, gifts its star a truck and some juice

The ‘mega-chill’ internet sensation again proves the best brand PR often comes from lucky social media breaks.

Discreet Cyclist Smartphone Holders – The 'Loop Mount' Allows for Quick, Easy Technology Access (GALLERY)

(TrendHunter.com) The ‘Loop Mount’ bicycle smartphone holder is a robust aftermarket accessory for cyclists that will provide them with a way to keep their essential technology device within reach at all…

Hotels.com Offers Travelers a Chance to Literally Live Under a Rock Until After the Election

No matter your particular affinity for either political party, supporters of both sides of the aisle would probably be willing to unplug and hide during the lead-up to the 2020 U.S. election–that is, after you’ve cast your absentee ballot. Now, in a bit of experiential marketing that accurately gauges the nation’s mood after a tumultuous…

What Every Marketing Spokesperson Should Learn From Dr. Anthony Fauci

Regardless of which side of the political aisle you might sit on, it’s difficult to deny that Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Disease and the top advisor on the White House’s coronavirus task force, is a proficient spokesperson during a crisis. A July Morning Consult/Politico poll showed 62%…

How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears

President Donald Trump is back at the White House, plans to hit the campaign trail again soon and fully intends to participate in the second presidential debate set for next Thursday, two weeks after he was diagnosed with Covid-19. The president’s diagnosis and how Democratic nominee Joe Biden’s campaign continues to respond to it, will…

Ford: Mustang Mach-E Expert in 0-60

Ford Digital Ad - Mustang Mach-E Expert in 0-60
Ford Digital Ad - Mustang Mach-E Expert in 0-60

Augmented Reality is transforming the way customers are experiencing products. In fact, recent surveys highlight that nearly half of millennials in the U.S. would prefer an augmented reality experience of a product to help them make purchases ahead of the holiday season.

Ford has just launched an AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E.

Now, consumers can experience the vehicle like they would have never imagined with “Expert in 0-60,” a 10-episode, audio guided augmented reality series narrated by members of the Mustang Mach-E team that brings the SUV inside customers’ homes or anywhere. The new immersive approach is just one way that the brand is innovating to adapt to today’s largely virtual economy.

Unlike other AR experiences, “Expert in 0-60,” which was created with BBDO, encourages viewers to move around the vehicle, while experts suggest the best vantage points to view each feature. Users can hear about the design inspiration, explore inside the vehicle’s cabin and even see the Mustang Mach-E shoot off the line in a 0-60mph demonstration.

Subaru: Crosstrek Kid

Västtrafik: No Douche Bag

Västtrafik Integrated Ad - No Douche Bag
Västtrafik Integrated Ad - No Douche Bag
Västtrafik Integrated Ad - No Douche Bag
Västtrafik Integrated Ad - No Douche Bag
Västtrafik Integrated Ad - No Douche Bag
Västtrafik Integrated Ad - No Douche Bag

Most people can relate to being on a crowded bus trying to find somewhere to sit, only to discover that someone has “reserved” an extra seat using their bag. But what normally is considered, as douchebag behavior is now, during the pandemic, something that Swedish public transport company Västtrafik is promoting.

– Usually, bags on the seat are certainly not something we promote. But during a pandemic, it’s actually an act of consideration. This simple reminder is another way of encouraging individuals to take personal responsibility, which is the fundament in the Swedish strategy. With this bag we want to, in an unexpected way, remind our travelers that we need to continue to work with social distancing, says Lars Backström, CEO at Västtrafik.

The “No Douche Bag” comes in two bright color combinations and with a striped pattern that makes them resemble barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now”. The first edition of 1,000 tote bags were distributed for free at the Central Station in Gothenburg, Sweden, on the 30th of September.

InfoSum Hires Former Xandr Executive to Manage Global Strategy and Operations

Privacy is becoming more top of mind for consumers, and as third-party cookies continue to crumble, InfoSum wants to lead the ad-tech industry in providing reliable information that does not compromise a consumer’s data. The company has appointed Lauren Wetzel as president of North America, global strategy and operations. Wetzel was previously head of strategy…

How Krispy Kreme Turned the Halloween That Wasn’t Into a Marketing Opportunity

With the CDC recommending family-only pumpkin carving and virtual costume contests in lieu of traditional trick-or-treating because of the coronavirus pandemic, it’s clear that this Halloween will be a holiday like no other–scary, perhaps, for all the wrong reasons. And while candy sales have been healthy, only 66% of Americans say they will go door-to-door…

Top 100 Food Trends in October – From Glow-in-the-Dark Raisin Snacks to Breakfast Food Trucks (TOPLIST)

(TrendHunter.com) The October 2020 food trends highlight recent innovations in everything from pre-packaged snacks and beverages, to restaurant expansions and elaborate menu additions.

To provide consumers who…

Top 100 Tech Trends in October – From Wearable Aromatherapy Devices to IoT-Connected Gardens (TOPLIST)

(TrendHunter.com) The October 2020 tech trends spotlight new hardware, apps, and a vast selection of connected devices that aim to make daily life easier.

One inclusion is a concept called ‘0° Clean,’…

Scream Out the Vote; Big Tech Hit with Damning Antitrust Report: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Scream Remake Doubles as a Get-Out-the-Vote Ad, With 2020 as…

Apple gears up for iPhone 12 event and Trump has a coronavirus coin: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. 

Restaurants Name Items After Celebrities in a Pandemic-Era Play for Young Visitors

Four years ago, sneaker enthusiast and popular YouTuber Brad Hall shot a late-night video of himself at the wheel of his car as he headed to a McDonald’s drive-through. The endearingly neurotic Hall confessed that he was depressed that he missed his chance to buy the latest edition of Air Jordan 1s. Hall was opting…

How President Trump Ruined Political Comedy

The Trump years created a bumper crop of liberal comedy shows — almost all of which have been canceled. Why is the president so impervious to satire?

Fruit Helmet / Combien ont-ils casqué pour cette vieille idée?

THE ORIGINAL?
L’assurance Maladie / Health Insurance – 2001
“You eat fruits and vegetables at every meal,
you strongly protect your health”
Source : French Art Directors Club

Agency : Young & Rubicam (France)
LESS ORIGINAL
Indian River Select fruit juice – 2020
“Get ready to fight”
(Click image to enlarge)
Source : Adsoftheworld
Agency : El Autobus, Miami (USA)

Trump coloring books and Biden hand sanitizer: Comparing presidential campaign merchandise

Trump and Biden are using their merch to one-up each other.