How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

For Cuts Clothing–a maker of T-shirts, polos and sweatshirts–the bubble created by the National Basketball Association in Orlando for the league’s playoffs proved to be the ideal environment for the brand to spread the gospel about the quality of its clothing. Heading into the tournament, the likes of Pat Connaughton of the Milwaukee Bucks and…

What Apple's new 5G iPhone 12 means for Verizon, brands and media

iPhone-maker gives Verizon’s mobile network a needed boost, but not everyone thinks the future is ready.

Riled Up: Misinformation Stokes Calls for Violence on Election Day

Baseless claims are circulating online about a Democrat-led coup, inflaming tensions in an already turbulent election season.

Mailchimp’s Latest Offering Caters to Small Agencies and Freelancers

Mailchimp is formalizing its network of freelancers and agencies that use the platform on behalf of clients through a program that offers perks, educational resources and financial incentives to those who participate. The program, Mailchimp & Co, is officially launching with a campaign created by R/GA called “Beautiful Mess” that features vibrant images of real-life…

Apple’s iPhone 12 Marks a Mainstream Breakthrough for 5G Technology

Apple announced on Tuesday that the iPhone 12 will include 5G connectivity for the first time, marking an important turning point for the nascent next generation of wireless technology. Verizon CEO Hans Vestberg delivered the widely anticipated news during Apple’s virtual launch event, at which the tech giant unveiled a thinner, smaller and lighter iteration…

CBS News Chief Susan Zirinsky: ‘Our Job Is to Reveal America to Itself’

The coronavirus pandemic has placed every news organization in a difficult spot. But CBS News had an extraordinary disadvantage relative to its competitors: It was without a home for several months. During Tuesday’s Adweek Convergent TV summit, CBS News president Susan Zirinsky discussed her network’s “creative adaptivity” during these surreal times, especially in the several…

Qual será o perfil das novas lideranças na próxima década?

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Na semana passada, um dos painéis mais interessantes que assisti no Fast Company Innovation Festival articulou com muita precisão as mudanças que vêm acontecendo no papel das lideranças nas empresas. Aaron Levie, CEO da Box, e Jennifer Tejada, da PagerDuty, falaram muito sobre o que vem catalisando grande transformação no arquétipo do líder empresarial.  O …

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Facebook anuncia banimento de propagandas antivacina

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Após anos com conteúdo negacionista e antivacina circulando em suas plataformas, o Facebook Group finalmente começou a banir propagandas antivacina em suas plataformas. Por muito tempo, o debate foi negligenciado pela empresa de Mark Zuckerberg, que escolhia focar em outros assuntos relacionados às fake news publicadas na plataforma. Entretanto, diante da pandemia do novo coronavírus, …

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Keeping it real with parents in 2020: how brands can be better partners to parents

This year has brought with it an insurmountable amount of stress, and parents in particular have had to face challenges they never thought they would have to deal with. For the parent community on Twitter, the space offers the chance to build deep connections while sharing  tips, laughs, pain-points, and the general realness of parenting. For many, the community is an anchor, validating their shared experiences and offering a welcome release from the stress of day-to-day life. In this intimate conversation, we explore how brands can build an authentic voice within this community, and why they’re better served by partnering, not pitching. 

Speakers:

 
  • Maya McDonald, Brand Activations Lead, The Kraft Heinz Company
  • Kunur Patel, CPG Industry Manager, Twitter
  • Josh Golden, President and Publisher, Ad Age

Watch the replay above and follow the conversation on Twitter, Periscope, Facebook and LinkedIn.

Starz Creates Immersive Experience on Pinterest for The Spanish Princess

Starz backed this past Sunday’s debut of part two of drama series The Spanish Princess with an immersive experience on Pinterest. Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines, while sharing standout moments and images from the first part of the show. Starz/Pinterest Pinterest said 60…

WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

There’s a business adage that Tony Goncalves, head of WarnerMedia’s commercial unit, keeps going back to as the television industry faces a seismic shift from linear to streaming. Industry needs and consumer needs aren’t always aligned–but consumers tend to win. “There’s no question consumers are guiding us as to what we need to do as…

American Made and Made To Make You Smile

The Escalade from Cadillac is a sexy ride. Sexy rides need sexy drivers, and now Caddy has one in Regina King. Have you seen the HBO series, Watchmen? It’s as good as anything on TV since The Wire. King plays a detective in the single-season series, and she’s damn good at her job. She’s also […]

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Mais leve, com 5G e sem carregador: Apple apresenta a geração do iPhone 12

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Em evento virtual realizado nesta terça (13), a Apple anunciou a tão esperada nova geração de seus celulares, batizados de iPhone 12. Com pouco mais de uma hora, a apresentação confirmou quatro modelos de smartphone com pré-venda prevista para os dias 16 e 23 de outubro, além de divulgar um novo aparelho inteligente para o …

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Paramount vende “Um Príncipe em Nova York 2” para o Amazon Prime Video

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A comédia “Um Príncipe em Nova York”, de 1988, foi um sucesso na época, e a possibilidade de Eddie Murphy voltar para protagonizar uma sequência mobilizou a indústria hollywoodiana para saber qual estúdio adquiriria os direitos da produção. Por muito tempo, a Netflix chegou a tentar lançar o filme em sua plataforma, mas a Paramount …

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Netflix anuncia documentário sobre Emicida para dezembro de 2020

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O rapper Emicida, um dos principais artistas da última década no cenário musical brasileiro, ganhará um documentário em sua homenagem pela Netflix, o principal serviço de streaming de séries e filmes do mundo. “AmarElo – É Tudo Pra Ontem” estreará no catálogo da empresa no dia 8 de dezembro, e é uma realização do Laboratório …

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How comic books make mid-level marketers into heroes and bot fraud a fun topic

In Liftoff’s ‘superhero’ app, marketers and CRM managers battle bot armies, shady agencies and Dr. Data, who looks just a little like Mark Zuckerberg.

Disney Reorganization Puts a Sharper Focus on Streaming

The move was one of the biggest by Bob Chapek since he became C.E.O. in February.

As Trump Flouts Safety Protocols, News Outlets Balk at Close Coverage

Newspapers and networks are wary of exposing their staff members to the president and his aides, saying they do not have assurance that basic precautions will be taken to protect reporters’ health.

PBS Showed TV the Future. But What Does Its Own Look Like?

It created the blueprint for what TV has become. And, while networks and streaming services reap the benefits of PBS’s successes, it is still struggling to survive.

Monica Roberts, Transgender Advocate and Journalist, Dies at 58

Ms. Roberts started her blog, TransGriot, in 2006, at a time when coverage of transgender issues by the mainstream media was limited.