Sep
09
8 strategies for conveying clear messages to your audience
Posted in: UncategorizedA strong brand message is one that doesn’t get muddled along the way.
Sep
09
Bumble: Dating These Days
Posted in: Uncategorized
Bumblers have unfiltered conversations with loved ones about dating in 2020.
Sep
09
Tramontina: Tartamudos (Stutterers )
Posted in: Uncategorized
Radio campaign for Tramontina Knives.
Sep
09
Bedre Nætter: Hotel Bedre Nætter
Posted in: Uncategorized
Many Danes suffer from sleep problems and do not know what to do to get a night of better sleep. Bedrenaetter.dk (eng: Better Nights) has a mission to help Danes sleep better, but since they only exist online, it is difficult to gain trust from consumers when they cannot physically experience their products. How can Bedrenaetter.dk prove that they can help consumers achieve the best night’s sleep and that good sleep changes everything? A good life requires good sleep. Therefore, we developed a hotel room that provided the framework for the best night’s sleep. The right temperature, colors, plants, scents, literature, food, and beverages as well as activity rooms such as yoga, meditation, and spa. All of which have been proven to create the best sleep; developed uniquely for this experiment. We launched the hotel on AirBnB and in less than 2 days we were fully booked from 10 Feb – 10 May. It cost 299 DKK and you had to enter personal information, so you got the right mattress for the bed.
Sep
09
Volvo Captures the Joy, Exhaustion and Constant Dangers of Parenting
Posted in: UncategorizedParenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger–where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep. In a new global campaign for…
Sep
09
Spotify to First-Time Voters: Play Your Part
Posted in: UncategorizedSpotify kicked off Play Your Part Wednesday, describing it as a nonpartisan initiative to provide resources for first-time voters prior to November’s U.S. presidential election. The streaming platform teamed up with artists, creators and influencers including Alaina Castillo, Chloe x Halle, Conan Gray and King Princess on the initiative. Spotify’s Voter’s Booth hub will provide…
Sep
09
Where Does Fairness, Transparency and Aspiration Live in Today’s Data Market?
Posted in: UncategorizedMany of us are familiar with the concept of fair trade coffee, where farmers are compensated for their hard work, and transparency is created throughout the entire value chain–starting with the farmer and ending with the consumer. This trend of fairness and equality has also found itself at the heart of the strategy of many…
Sep
09
Oscar anuncia novos critérios de diversidade para disputa de Melhor Filme
Posted in: Uncategorized
A Academia de Artes e Ciências Cinematográficas anunciou no fim da noite desta terça-feira (8) uma nova regulamentação para elegibilidade no Oscar de Melhor Filme que estabelece padrões de diversidade e inclusão a todas as produções interessadas em buscar o prêmio máximo da entidade. A emenda nos critérios é fruto de reuniões de uma “força-tarefa” …
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Sep
09
IPG Mediabrands names first global chief culture officer
Posted in: UncategorizedHermon Ghermay comes from executive search firm Grace Blue, where she’s been a director since 2015.
Sep
09
Durex Destigmatizes Anal Sex; Meet the IAB’s New CEO: Wednesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Durex Challenges the Stigmas Around Anal Sex, Which It’s Not…
Sep
09
Road to Brandweek: Walmart’s Janey Whiteside on Adapting to a Pandemic and Connecting With Consumers
Posted in: UncategorizedWhen the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters…
Sep
09
Halloween brands make a spirited attempt to save the COVID-haunted holiday
Posted in: UncategorizedIt doesn’t get spookier than Halloween during a pandemic, but marketers are trying to capture sales with digital and DIY offerings.
Sep
09
Why Clean & Clear is joining a growing brand movement supporting mental health
Posted in: UncategorizedAs pandemic creates a mental health crisis for young people, J&J brand joins therapy-matching startup Frame for Instagram campaign.
Sep
09
Apple countersues Epic, and major brands are still boycotting Facebook: Wednesday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Sep
09
After 14 Years, IAB Is Getting a New CEO
Posted in: UncategorizedThe Interactive Advertising Bureau today announced that David Cohen, the trade organization’s current president, will take over for Randall Rothenberg as chief executive officer of both IAB and IAB Tech Lab on Sept. 15. Rothenberg will stay on as executive chair through 2022. Cohen joined IAB in March from Magna, Interpublic Group’s centralized media intelligence,…
Sep
09
Coke, McDonald’s, Nike still boycotting Facebook, but it's no longer just about hate
Posted in: UncategorizedCrusading against the social platform’s missteps over hate speech and disinformation likely now plays second fiddle to the practicalities of budget-planning.
Sep
09
Study suggests contextual ads are more cost-efficient than behavioral advertising
Posted in: UncategorizedA new study from GumGum sought to answer the question, and worked Dentsu Aegis and brands such as Sephora to find out.
Sep
09
IAB's new CEO David Cohen takes over and already sees ways to modernize the NewFronts
Posted in: UncategorizedLongtime leader Randall Rothenberg makes way for new boss, but still has plenty of lobbying to do.
Sep
09
Oracle to Shutter Third-Party Data Services in Europe
Posted in: UncategorizedOracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations. Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments…
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