What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential–all the makings of a video game hero. The one-minute hero ad, titled “Reimagine the world like a gamer,” aims to…
A conceituada revista Scientific American divulgou seu apoio ao candidato democrata à presidência dos Estados Unidos, Joe Biden. Essa é a primeira vez que a publicação, que existe desde 1845, apoia um candidato durante uma eleição no país. O apoio a Biden foi publicado pela revista em seu editorial. Segundo o texto, o atual presidente …
O post Pela primeira vez, revista científica apoia um candidato nas eleições dos EUA: Joe Biden apareceu primeiro em B9.
Eight of 10 key industry verticals are on track to fully rebound by next year, with slowing declines already becoming evident in the second half of 2020.
Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker.
Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship.
The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story – a partner in their good times spent together and a medium to let them know how much they missed each other when apart.
Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Isn’t Hugh Jackman a Total Asshole? Ryan Reynolds’ New…
Leaders urge advocating for others and being an activist rather than just an ally
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In this live episode of Ad Age Remotely, Laura Maness discusses back-to-school and the future of office space.
Theories of what’s behind mystery surge include people being free from their bosses and teachers, loneliness, or simply a spike in click fraud.
The last few months have been very challenging for cultural institutions, including the Bamberg Symphony Orchestra whose concert hall was also empty due to the Covid-19 pandemic, which caused the season to come to a different end than planned. But now, post-lockdown in Germany and observing all necessary hygiene regulations – music can be played again in the concert hall of this iconic orchestra, which is a cultural hub of the German city of Bamberg. To creatively celebrate the reopening of the new season on 17 September, Serviceplan Campaign has produced a video for the Bamberg Symphony’s social media communication under the claim “BAM is back”. The film features music playing in the empty concert hall, which causes the dust that accumulated during the quiet months of lockdown to dance.
Jeep—a legendary brand and automaker—has developed something new and timely: its first-ever electric model, the Renegade Compass 4xe Plug-In Hybrid. It combines the signature Jeep features, like off-road chops, with something totally new to the brand—an electric battery.
Leo Burnett Amsterdam wanted to announce this news with a campaign equal parts legendary and forward-thinking, so the agency created “The Battery Grille.” The visually appealing work takes one of the most iconic design features of Jeep, its grille, and transforms it into a vibrant battery.
The battery successfully coalesces with the beloved Jeep grille feature to create a visual as modern as the new car model itself.
The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.
(TrendHunter.com) This minimalist tiny cabin is made available to consumers for $10,200 USD and it comes in a kit that you can assemble yourself if you wanted to keep costs down to a minimum. The concept is developed…
Copywriter: Yashashree Samant
Art Director: Xavi Ocaña, Adrianna Weinberg, Saloni Doshi
Professor: Austin DeJonge
Advertising School: Miami Ad School Mumbai, Miami Ad School Mexico, Miami Ad School Buenos Aires.
“We had to make sure skate consumers are aware of the Pro Classics and encouraged to wear them over others for their performance skate needs. We realised for real pros, skateboarding is more than a hobby, it is a sustainable mode of transportation. Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters with skate routes, a special skate view, and a cool way to own the streets.”
Merit Winner at One Show Young Ones
Stars including Kim Kardashian West, Katy Perry and Mark Ruffalo said they would protest Facebook by freezing their Instagram accounts on Wednesday. The responses were far from positive.
In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote learning to widespread WiFi.) Today, Apple announced its new Apple Watch Series 6 with a sweepingly epic video that follows in the tradition of “You…
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