Hasta La Creative!

Jeep—a legendary brand and automaker—has developed something new and timely: its first-ever electric model, the Renegade Compass 4xe Plug-In Hybrid. It combines the signature Jeep features, like off-road chops, with something totally new to the brand—an electric battery.

Leo Burnett Amsterdam wanted to announce this news with a campaign equal parts legendary and forward-thinking, so the agency created “The Battery Grille.” The visually appealing work takes one of the most iconic design features of Jeep, its grille, and transforms it into a vibrant battery.

The battery successfully coalesces with the beloved Jeep grille feature to create a visual as modern as the new car model itself.