Sep
21
Trump says ByteDance can’t keep control of TikTok in Oracle deal
Posted in: UncategorizedByteDance had earlier contradicted the president, asserting control of TikTok Global and contesting the $5 billion fee.
Sep
21
Top 30 Kitchen Ideas in September – From Powerful Low-Noise Blenders to Premium Whole-Fruit Juicers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From powerful blenders to whole fruit juicers, the September 2020 trends reveal that consumers are looking for new ways to create healthy beverages at home.
With many consumers still staying home…
Sep
21
Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins Emmy for Outstanding Commercial
Posted in: UncategorizedSandy Hook Promise’s “Back-to-School Essentials” has won the Emmy Awards’ Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G. The stark, harrowing PSA for the school violence-prevention charity was created by longtime agency partner BBDO New York. The 60-second spot darkly flips the excitement of back-to-school preparations on its head,…
Sep
21
Instagram: How to View the Voting Information Center
Posted in: UncategorizedFacebook rolled out a Voting Information Center in the flagship Facebook application and Instagram in August. Users can visit this menu to learn how to register to vote, learn about voting by mail and more. Our guide will show you how to access the Voting Information Center in the Instagram app. Note: These screenshots were…
Sep
21
Dealing With Grief in the Time of Coronavirus
Posted in: UncategorizedThere’s no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn’t just hit me hard, it hit me with an undercut. I think I’ve figured…
Sep
21
YouTube volta a usar mais humanos na moderação de conteúdo da plataforma
Posted in: Uncategorized
De acordo com o Financial Times, o YouTube está retomando a moderação de conteúdo feita por pessoas reais na plataforma, não apenas por sistemas de Inteligência Artificial. Antes da pandemia de Covid-19, a empresa funcionava com 10 mil profissionais operando no setor de moderação de conteúdo, mas esse número foi reduzido consideravelmente por conta da …
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Sep
21
Microsoft anuncia aquisição da Bethesda, estúdio por trás de “Fallout” e “Skyrim”
Posted in: Uncategorized
A Microsoft anunciou nesta segunda (21) a compra da ZeniMax Media, companhia que entre outras coisa é dona da Bethesda Softworks. O acordo permite à empresa responsável pelo Xbox ter controle total sobre algumas das principais franquias do mercado, incluindo “The Elder Scrolls”, “Fallout”, “Doom”, “Wolfenstein” e “Dishonored”. Embora o comunicado oficial não revele um …
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Sep
21
Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys
Posted in: UncategorizedKey Insight: After six months of Covid-19 disruptions and streaming shifts, some buyers worry whether audiences will return to linear this fall. The 2020-21 TV season begins this week, which normally would mean a flurry of premieres for new and returning broadcast shows. Last year, 79 programs debuted within the season’s first month. But this…
Sep
21
Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How CEO Gary Friedman Built Restoration Hardware Into RH, a…
Sep
21
The Suset Laboy Pérez Interview (A Preview)
Posted in: UncategorizedSuset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]
The post The Suset Laboy Pérez Interview (A Preview) appeared first on Adpulp.
Sep
21
Central Park Tashkent: Homepark
Posted in: Uncategorized
Situation
Spring 2020 – a period of worldwide lockdown. Some businesses survived as they could: a larger percentage of them went online. But an amusement park can’t deliver fun by taxi or sell it through Instagram Direct Messages.
Idea
Central Park changes the format from “Park in the center of the city” to “Park in the center of the house”. And virtual traveling gives you the opportunity to ride on a swing and feed the ducks.
Result
As a result of the digital campaign, the number of site visits increased by 557%, and unique site visits increased by 620%.
Sep
21
Facebook Continues Its Voter Registration Push
Posted in: UncategorizedFacebook CEO Mark Zuckerberg said in June that the social network’s goal was to register 4 million voters prior to November’s presidential election in the U.S. The company said Monday, on the eve of National Voter Registration Day, that it was up to 2.5 million, and it outlined steps it is taking to meet its…
Sep
21
Trump approves TikTok deal, and Sandy Hook ad wins an Emmy: Monday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Sep
21
Mulan / Disney: Trailer
Posted in: Uncategorized
When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner-strength and embrace her true potential. It is an epic journey that will transform her into an honored warrior and earn her the respect of a grateful nation…and a proud father. “Mulan” features a celebrated international cast that includes: Yifei Liu as Mulan; Donnie Yen as Commander Tung; Jason Scott Lee as Böri Khan; Yoson An as Cheng Honghui; with Gong Li as Xianniang and Jet Li as the Emperor. The film is directed by Niki Caro from a screenplay by Rick Jaffa & Amanda Silver and Elizabeth Martin & Lauren Hynek based on the narrative poem “The Ballad of Mulan.”
Sep
21
Why tiny e.l.f. is thriving in a pandemic that has seen bigger beauty peers struggle
Posted in: UncategorizedCOVID-19 and racial justice concerns actually play into the strengths of this diverse marketer, which won a deal with Alicia Keys over better-known rivals.
Sep
21
The Week Ahead: ‘The Masked Singer’ returns and ANA holds media conference
Posted in: UncategorizedA look at some of the happenings over the next five days of interest to marketers, agencies and media players.
Sep
21
Why Dunkin' is running with a 16-year-old TikTok influencer
Posted in: UncategorizedDunkin Donuts VP Brand Stewardship Drayton Martin TikTok talks what Charli D’Amelio brings to the brand.
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