Prudential Financial announced today that it’s bringing on Susan Somersille Johnson as its new chief marketing officer. She’ll take over for Naveen Agarwal, who will move into the newly created role of chief market development officer for the brand. Johnson joins Prudential from Truist Financial, a bank holding company created in 2019 after the merger…
On Aug. 6, the president of the United States signed two virtually identical executive orders (EOs) banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that as of this writing, the president has approved. But unless a federal judge issues a stay by the time you…
Key Insights: The inability of Century 21 to get its insurers to compensate for the loss of business was a key factor. Competition in off-price is fierce as department stores embrace the strategy and brands look to liquidate excess inventory. Last week, Century 21, long a bastion of off-price shopping in New York, filed for…
For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. UberEats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke Skywalker…
BTS, o grupo de K-Pop que estourou mundialmente na última década, será a próxima atração de “Fortnite”, jogo da Epic Games que tem investido pesado para levar grandes atrações culturais para o battle royale. O estúdio anunciou que o grupo sul-coreano vai vai estrear seu próximo videoclipe dentro da ilha de “Fortnite”. O single “Dynamite”, …
O post BTS será a próxima grande atração musical de “Fortnite” apareceu primeiro em B9.
Integrated
Barilla
Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Executive Creative Director:Michele Picci, Hugo Gallardo
Creative Director & Copywriter:Michela Talamona
Creative Director & Art Director:Fabrizio Tamagni
Client Service Director:Giada Salerno, Giada Salerno
Account Manager:Mirko De Martini, Dario Gambera, Mirko De Martini, Dario Gambera
International Coordinator:Sophie Chrétien- David Pagnoni
Film Producer:Manuela Fidenzi, Alessio Alberto Zazzera
Editor:Stuart Greenwald
Color Grading:Julien Alary
Post Production:Tex Milano
Mix Audio:Top Digital
Head Of Social:Alessandro Bochicchio
Associate Creative Director:Stefano Zanoni
Copywriter:Stefano Zanoni, Stefania Abbate
Creative Supervisor & Art Director:Roberto Ardigò
Art Director:Simone Bertuccio
Director:Reynald Gresset
Production Company:BRW
Executive Producer:Luca Orlando, Alessandra Teatini
Producer:Stefania Cervellin
DoP:Matias Boucard
Stylist:Diamante Cavalli
Casting:StudioT Roma
Makeup:Giulio Franzò
Hair:Silvia Ciucci
Set Design:Paolo Monzeglio
Music title:La Vita è Bella
Author:Nicola Piovani
ReRecording:Ferdinando Arnò
?Music Supervision:Ferdinando Arnò
Licensing:Quiet, Please!
Publishing:Tentacoli Edizioni Musicali
Film
Mercy for Animals
The official WHO’s (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy For Animals.
A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from Mercy’s investigations in factory farms and slaughterhouses.
The idea of the film is to remember that, like humans, these animals also hope for a “new normal”.
Mercy For Animals is an NGO dedicated to fighting cruelty against animals exploited for consumption and promoting compassion in adopting food policies and choices.
You can join the movement at mercyforanimals.org/newnormal
Advertising Agency:Camisa 10, Rio de Janeiro, Brazil
Outdoor
WWF
68% of wildlife has disappeared since 1970. We wanted to demonstrate just how fast animals are disappearing by showing it on a public bus.
Every time this bus stops, an endangered animal disappears.
Advertising Agency:PONG, Copenhagen, Denmark
Print
Viva
Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.
To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.
Advertising Agency:McCann Bolivia
Chief Creative Officer:Gonzalo Bagnasco
Creative Director:Matías Galarza, Mauricio Sanjines
Art Director:Xavier Arandia, Mauricio Sanjines
Online
Fogo de Chão
During a Covid-19 pandemic, the most important thing is to stay safe at home. For this reason, Fogo de Chão offers the best Brazilian barbecue with safe delivery.
Advertising Agency:Rái, São Paulo, Brazil
Creative Director:Cacá Passos, Cássio Guiot
Head Of Art:Min Soo Park, Cacá Passos
Art Director:Felipe Ajala, Felipe Amback
Copywriter:Cássio Guiot
Outdoor, Print
New York State Metropolitan Transportation Authority
State of Respect uses the map of New York State telegraphed as a mask, tapping into the strength, connection, and resiliency of New Yorkers in the fight against COVID-19. The OOH is running in 8000 locations across New York State MTA, Metro-North and LIRR.
Advertising Agency:The Conquistadors Collective, New York, USA
Executive Creative Director:Mauricio Alarcón, Justin Barnes
Strategy & Development:Chris Roan
Poster 1 Artist:Magnus Voll Mathiassen
Poster 2 Artist:Calvin Sprague
Poster 3 Artist:Raul Urias
Poster 4 Artist:Hisham Akira Bharoocha
Poster 5 Artist:Xaviera Altena
Poster 6 Artist:Ni Strada
Poster 7 Artist:Ana Jaks
Designers:Gabi Guiard, Guillermo Fernández, Carles Puig
Production Studio:Versus
Editorial Director:Brian Sandford
Executive Producer:Rob Meyers
Artist Management:Hugo & Marie, Closer & Closer
Production Coordinator:Gina Polverini
“Things happen here that never should have happened,” the host says. Warner Bros. started investigating her show in July, after complaints of a toxic workplace culture. Three top producers have been ousted.
On Friday, TikTok and WeChat stared down a frightening future in the United States. After Sunday, their respective apps would could no longer be downloaded in major app marketplaces. Even worse for WeChat, a messaging and social media app with a relatively small user base in America that’s seen as an invaluable link to mainland…
Instagram is teaming up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on two-day virtual small business festival Experience Chicago. The event takes place Tuesday and Wednesday (Sept. 22 and 23)–during the rescheduled National Small Business Week and Latinx and Hispanic Heritage Month–and the goal is to shine a…
IBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers. The expansion of the tech giant’s weather-based offerings comes as big platforms like Google’s Chrome browser and Apple’s App Store prepare to discontinue…
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic and offer a wonderful way to hide your most embarrassing quirks. Whether you sing to yourself on the Subway or are just a grouchy character who doesn’t like smiling at strangers, masks can be a great…
O Facebook anunciou nesta segunda (21) uma atualização das diretrizes de direitos autorais dentro de seu ecossistema de plataformas que deve mudar bastante a forma como se dá o compartilhamento de imagens na rede social principal e no Instagram. A mudança no caso passa por uma série de novas parcerias para aumentar os poderes dos …
O post Facebook estuda permitir a usuários que derrubem publicações que não respeitam direitos autorais de imagem apareceu primeiro em B9.
The biggest-ever year-over-year decline in traditional television users means less than half of American homes will have paid TV by 2024.
A LEGO e a Adidas revelaram nesta segunda (21) uma parceria na forma de um calçado que é inspirado nos icônicos blocos de montar. Batizado de adidas Originals ZX 8000 LEGO, o novo tênis da marca incorpora elementos da fabricante de brinquedos e chega às lojas no próximo dia 25 de outubro. Tratado como uma …
O post Adidas anuncia tênis customizável inspirado nos produtos da LEGO apareceu primeiro em B9.
Banksy perdeu os direitos autorais sobre sua icônica obra “Flower Thrower” após se recusar a revelar sua identidade no tribunal. O grafite original está numa parede na Cisjordânia, em Jerusalém, mas a empresa Full Color Black replicou a arte em diversos materiais, o que fez o artista entrar com um processo contra a empresa. A …
O post Banksy perde direitos sobre a obra “Flower Thrower” por não revelar sua identidade no tribunal apareceu primeiro em B9.
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