Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ruth Bader Ginsburg Inspired Marketing’s Changemakers Many people were…
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The pizza category has been a standout during the pandemic.
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| THE ORIGINAL? COOP Supermarkets Coming out day – 2017 “Be proud of your shelf” (Click image to enlarge) Watch the case study video Source : Behance Agency : Young & Rubicam (Italy) |
LESS ORIGINAL Exito Supermarkets Pride Day – 2020 “Prouducts” #ExitoPride (Click image to enlarge) Watch the case study video Source : Behance Agency : Sancho BBDO (Colombia) |
“We’ve listened. We’ve learned. We’re changing,” says the Mars Food brand in ads announcing the overhaul today.
In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it’s likely most of these have since been canceled or are indefinitely on hold. For its fall 2020 campaign,…
The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts. GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and…
Credits
Copywriter: Yashashree Samant
Advertising School: Miami Ad School Mumbai
Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised. Print advertisement created by Miami Ad School, India for Bethany.org, within the categories: Health, Professional Services, Public Interest, NGO.
Merit Winner at One Show Young Ones.
A revista TIME divulgou nesta noite (terça, 22) sua tradicional lista anual das 100 pessoas mais influentes do mundo. A seleção 2020 conta com a presença inédita do influenciador Felipe Neto. Em texto escrito pelo deputado David Miranda, o youtuber não foi lembrado apenas pelos milhões de seguidores que acumula nas redes sociais, mas principalmente …
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As TikTok’s most-followed star, Charli D’Amelio is known around the world for her iconic dance moves…and her self-professed love for Dunkin’. Last week, Dunkin’ launched a new collaboration with the teen influencer, giving her favorite order—a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl—a name on Dunkin’s nationwide menu as “The Charli”.
To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.” Bonterra Organic Vineyards takes direct aim at this ripe-for-parody practice in a long-form ad, with characters sipping, swishing and raving about the…
Popular por sucessos absolutos como “A Viagem de Chihiro” e “Princesa Mononoke”, o Studio Ghibli é um dos estúdios de animação mais populares da história do cinema. Agora, o estúdio japonês está disponibilizando mais de 400 imagens oficiais de seus filmes, para que seus fãs utilizem como bem quiserem. A ideia é, aos poucos, lançar …
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Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with advertisers as a highly effective way to connect with audiences at scale.
Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL’s arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have…
U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest Diagnostics and drone services provider DroneUp. In a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in North Las Vegas,…
Key Insight: Spadaccini’s exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly’s exits last month. Chris Spadaccini, the chief marketing officer of WarnerMedia Entertainment who had been with the company for more than two decades, is leaving the company, marking the latest high-profile executive departure at the division. Spadaccini, who was elevated…
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