Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
The judge declined to grant an injunction on separate prohibitions scheduled for Nov. 12 that are designed to further curb the app’s use in the U.S.
In this live episode of Ad Age Remotely, Agathe Guerrier talks about the future of wellness—from sleep to sex to death.
Get your holiday orders in, because puppies are already in short supply.
A look at some of the happenings over the next five days of interest to marketers, agencies and media players.
In its overhaul, the Mars Food brand appears to have moved on quickly rather than acknowledge its past.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Reddit officially opened the doors to its new office in the Holborn section of London, where it is already working with local partners. New head of international Tariq Mahmoud is leading the London team, and he is responsible for growing Reddit outside of the U.S. He had been head of international sales and strategy at…
Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the desktop and mobile web. Microsoft Audience Network reaches millions of people through Microsoft owned-and-operated sites such as Microsoft Edge, MSN and Outlook, as well as trusted third-party partners. IAS said the integration uses its predictive…
Artist. Daydreamer. Bathroom singer. Working as a Creative Supervisor in Wunderman Thompson, Aindrila loves to design, paint and make illustrations. She always carries a sketchbook with her wherever she travels because for her, ideas can come from anywhere .
Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 90’s kid I grew up watching ads on TV. Till date I remember so many ads, their jingles, the slogans and the taglines. And when I realized that I can be an artist as well as a creative in the field of advertising, I jumped at the idea of it. The best part of advertising is no matter how crazy your thoughts or ideas are, there will always be somebody who will appreciate it.
Did you attend school for fine art or design or Communications?
I went to the College of Art, Delhi where I did Bachelors of Fine arts in Applied arts.
Tell us about your recent awards?
I really feel winning an award is important in advertising and it really motivates you, because you finally get recognition after putting so much time and dedication, its really valuable. There is so much hard work that goes into getting one big award worthy piece out. The idea ( The Soap With a Lump for Lux) actually had an impact on people because breast cancer is a really serious cause, and we need to have conversations around it. It’s a great honour that this piece of work won two pencils(Graphite and Yellow) at D&AD, three awards here at Kyoorius. It’s a tragedy that Cannes and a lot of award shows didn’t happen this year due to covid19.
Were there any particular role models for you when you grew up?
RK Lakshman and Bill Watterson. I have always believed that “Art can Change the world”
Who was the most influential personality on your career in Advertising?
I have always been inspired by Piyush Pandey. It’s a work of genius to find such simple insights and transforming them into such memorable piece of communication. After I joined advertising I understood that Advertising is not just one great mind with a fascinating idea. You evolve as you meet the great creative minds. When I entered the industry I was mentored by Harpal Singh, Ajoy Krishna and Kavita Kamath, who actually made me understand what advertising is all about. I learnt something new from so many people I met in my journey of advertising. The most important mentor I had is Ashish Chakravarty. He taught me the nuances of advertising. I learnt to brush up my skills working under him. But my biggest learning has been with my boss Ashish Pathak and Tista Sen. I would never have been able to understand what I am capable of if I hadn’t met them. They are the ones who push me to give my best. And I learn something new everyday from my lovely copy partner Vrinda Varnekar. See the list is endless I can actually go on and on…
Where do you get your inspiration from?
I love to sketch and take notes. I love travelling and I observe…people, behaviour, conversations, music, food, trees, insects, dogs…endless list. Inspiration can come from anywhere.
Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively.
Oh I love JWT( now Wunderman Thompson. The work environment here is great and its buzzing with some great creative minds. My team is lovely. We actually enjoy our work and even through the busy days and the late nights we know that what we are doing is fun and good work. And its really important to love what you do.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
My senior Shivil Gupta once told me, that once it was Newspapers and print, then came Radio, Then came Television, and now its Digital. But what remains constant is the idea. And that has stuck with me since. It’s the idea that matters. Lost votes by The times of India is a beautiful amalgamation of print and Digital idea collaborating together. It’s just about how well you utilize a medium.
Do you think brands who’s advertising wins awards, do well in the market?
Well right now the state of market is really bad so cannot comment of the present times, but yes an award winning piece gets people talking about a brand or a product and that is what is important, isn’t it?
What advice do you have for aspiring creative professionals?
Just keep at it. No matter how hard it gets. If your ideas are good, and you’re determined enough, nobody can stop you.
What’s your dream project?
It’s a secret.
Where do you see yourself in 15 years?
Doing my dream project.
Who would you like to take out for dinner?
Christopher Nolan
What’s on your iPod? Spotify?
I don’t have an Ipod
Mac or PC?
Mac
Whats your Twitter Handle? Instagram?
Instagram : @art_by_aindrila
Twitter : @falana_dimkhana
A federal judge in Washington, D.C., today halted the Trump administration’s ban on new downloads of TikTok, hours before a midnight deadline would have compelled Apple and Google to drop the popular social media app from their marketplaces. Carl Nichols, a judge for the U.S. District Court for D.C., granted an injunction, allowing new app…
Fox News, the president’s favored network, will face enormous pressure to call the election for Mr. Trump. The outcome rests on a little-known 65-year-old wonk who will declare the winner.
As mothers prep their kids for an unusual back-to-school season, they’re turning to local television and digital-only sources like social media for updates and the latest developments. When the novel coronavirus first took hold in the U.S. in March, the Television Bureau of Advertising (TVB) worked with market research firm Dynata to see how the…
Key Insight: Because vMVPD subscriber churn is so high, it’s crucial for these services to win back consumers who left during the sports shutdown. The NFL returned earlier this month, almost half a year after most professional sports were shut down by Covid-19. And Hulu’s virtual multichannel programming distributor (vMVPD) service, Hulu + Live TV,…
How many virtual events have you attended or tried to attend in the past six months? There are likely 1 billion virtual events happening in a single day, all around the world, but how many are actually energizing and memorable? This is pretty fascinating when you think about it. We’ve had the television in our…
Key Insights: As lockdowns began, Campbell mobilized her team to capitalize on the spike in streaming use by homebound consumers. ‘Visible leadership’ has become a priority for Campbell during the pandemic. It wasn’t even three weeks into Kelly Campbell’s tenure as president of Hulu when the Covid-19 pandemic forced everyone at the streamer’s offices to…
This year’s showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times. (Read our cover story on Hulu president Kelly Campbell and how she is positioning the streamer not just to meet the present but to triumph in the future…
The New York Times has examined decades of President Trump’s financial records, assembling the most comprehensive picture yet of his business dealings.
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