Jul
13
National Highway Traffic Safety Administration: You Can Run But You Can't Drive High
Posted in: Uncategorized
Jul
13
The Trusty Roomette Is Suddenly Giving Amtrak an Advantage Airlines Can Only Dream Of
Posted in: UncategorizedIn 1946, the Association of American Railroads produced a report aimed at calming the fears of a membership panicked about the airline industry stealing its passengers. The essence of the AAR’s message was this: While trains could never compete with air travel’s speed, they did have one unassailable advantage: the private compartment. “In the sleeping…
Jul
13
Meet Adweek’s Women Trailblazers; Sleeping Giant Co-Founder Leaves: Monday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek’s Women Trailblazers Talk Inspiration, Career Milestones and Future Victories…
Jul
13
America's Hottest Brands 2020
Posted in: UncategorizedIn America’s Hottest Brands, Ad Age chronicles 20 brands that are having a moment. Our list includes Chewy, which is taking advantage of the rise in pet adoptions, and Michael Jordan, who is newly relevant 17 years after he stepped off the court, thanks in part to ESPN’s documentary that arrived while all pro sports were on hiatus. Bored consumers stuck at home turned to games including Nintendo’s Animal Crossing and hungered for wacky entertainment like “Tiger King.” Services including Tock and Instacart pivoted to address new demand and remain relevant when the dust settles.
Jul
13
Washington drops Redskins nickname and Ad Age reveals America’s Hottest Brands: Monday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Jul
13
Facebook Unveils the Participants in Its Community Accelerator Initiative
Posted in: UncategorizedFacebook revealed the participants in its Community Accelerator initiative, a six-month program that provides training, mentorship and funding to help community leaders grow their communities. The 80 program participants will spend the first three months learning how to grow their communities and meet their goals from experts, coaches and a customized curriculum, while the second…
Jul
13
Apple disrupts digital advertising—again
Posted in: UncategorizedApple’s SKAdNetwork iOS 14 update will change how marketers measure app installs, setting the stage for other tech companies such as Google to follow.
Jul
13
What brands can learn from the Facebook boycott
Posted in: UncategorizedAn early analysis of the July pullout shows participating marketers are not losing much.
Jul
13
Saint Lucia Tourism Authority: She is Saint Lucia
Posted in: Uncategorized
Campaign to relaunch Saint Lucia as a global tourist destination following its careful and responsible preparation during the COVID-19 crisis. Being the only country in the world named after a woman, the campaign focuses on this female heritage, bringing to life the island’s natural beauty and reminding us of Saint Lucia’s inspirational spirit.
Jul
13
Nike: Gang For Good
Posted in: Uncategorized
GANG+ For Good is the Nike+ attempt to keep women away from London’s gangs. Over 10,000 women are in gangs, especially those aged 10-24. Nike is taking a stand – since the government wont. Our campaign runs towards a community of love, support and encouragement – precisely what these woman miss and join gangs to get.
Jul
13
Martini / Virgin Atlantic: AirTime
Posted in: Uncategorized
Martini “Air Time” is connecting friends and family across the globe (regardless of visa or passport status). We’re overcoming legal technicalities, by chartering private planes to pick up a lucky few, reunite them with their loved ones, and then drop them off in their country of origin.
Jul
13
How May Google Fight an Antitrust Case? Look at This Little-Noticed Paper
Posted in: UncategorizedA document sent by the search giant to Australian regulators argues that the company doesn’t control enough of the digital ad industry to overcharge customers or block competitors.
Jul
13
ESPN Employees Say Racism Endures Behind the Camera
Posted in: UncategorizedIn meetings and conversations among colleagues, ESPN employees have criticized the career pipeline and diversity of top leadership, eliciting a promise from executives to do better.
Jul
13
La Reserve: Time to go back to Biodiversity
Posted in: Uncategorized
It’s now or never to return to Biodiversity.
Jul
13
Ancienne Belgique: Front line for the Frontliners
Posted in: Uncategorized
At long last, AB’s (a concert venue) doors are opening again. We do, of course, owe this fact to all the health care workers who’ve worked tirelessly for months. As a thank you for their struggles on the front line against COVID-19, they are being offered the front line at the Ancienne Belgique: they get to be in the front row of every concert this autumn.
Jul
13
Bayer: No space for ache
Posted in: Uncategorized
Visual stress and advertising saturation are some of the headaches’ main causes. That’s why we decided to make the most of our ad spaces. By leaving them blank.
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