Lidl is a german supermarket chain that has a very loyal fanbase. In fact, a few customers can advocate LIDL a bit too passionately. So Lidl Portugal was inspired by these clients for the brand’s newest campaign. Under the claim “No one sells us like our costumers”, the campaign humorously depicts two clients explaining the supermarket’s advantages to their friends, as they turn slowly into Lidl employees.
As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.
So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
Canon Nordic and Uncle Grey Copenhagen have created a global database, called Truthmark, where photographers and photojournalists can upload their photos along with the real story behind the image.
The photographers can mark their image with Truthmark using a tool that gives it unique digital fingerprint. The images are the copyright of the photographer and once the images are uploaded to the database they are encrypted, along with the story behind the image.
Journalists and members of the public who want to check the authenticity of images can perform a free image search on the platform to discover the origin of the image and the context in which it was taken.
The aim of the Truthmark Initiative is to protect democracy by reducing the misuse of photos worldwide and ensuring that the truth is protected. There are many examples of photos being co-opted to support the spread of fake news, including more recently an old photo collection of empty Norwegian hospitals used to fuel an untrue story about COVID-19 being non-existent in the country.
Uncle Grey Copenhagen programmed and designed the Truthmark database using a digital fingerprint technology, which can recognize images – even if they have been slighty altered. So, if an image has been tampered with, users can still find the original image and true story in the database, if the photographer has uploaded the original.
In Brazil, only 37% of the sewage network is treated. This percentage still suffers from the wrong use, making expansion even more difficult.
As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. “The only colour that matters is the one in which we play the game.” With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan “we beat as one” to become more relevant than ever.
The healthcare workers in the UAE continue to serve the community even during these tough times. In the fight against COVID-19, these people are our true heroes. Lexus UAE along with Careem surprised and delighted these heroes by provided free rides.
Potholes are a major threat on Indian roads. Songs are being made on potholes to taunt the corporators for not doing their job. It is now a musical movement across the country. Inspired by this, we present – ***Hole Elections 2020. A week-long election in Mumbai, to chose the most deserving corporator of this title. We believe that it is the ***holes, not the potholes, who are behind this menace. If the corporators don’t want to win, they simply need to fill up the potholes. Based on Google’s Monoton font, the typeface represents the road lanes and how potholes have destroyed them. It also reflects the war-zone feel of Indian roads, where people go with the fear of death every day.
While studying in Kingston, there were over 80% of Asians in my class. As most of them had similar looks, they were often misunderstood as Chinese. This primarily happens because of the similarity in the structure of their eyes. My project is inspired by this misunderstanding. I wanted to to make a strong statement and make people realise that Asians come from different places around the world and although they look similar, they have their own individuality. For this project, I created a typeface which can be read by squinting your eyes. The typeface is designed with positive and negative spaces around the letters. It creates an illusion of shape of the letter. Further, adding a social element to it, there was QR code added to the poster. After scanning it, people can create posters with their own headline and share it on social media to show support with #OpenYourEyes.
Society is taking action against the COVID-19 pandemic. Mundial Supermarket, as a leading brand in Rio de Janeiro, should do their part too. We turned the cover of the 400,000 Supermercados Mundial flyers into an action that promotes good attitudes. Instead of stamping offers on the cover booklet as usual, we created a new cover to be pull out and then posted in common areas of buildings and condominiums, and thus turning into a list of people willing to help their neighbours in a risk group. 400k supermarket flyers distributed. No extra investment at all. +48% increase on social media engagement. Thousands of impacted people.
When bad things happen Milorganite is the crap you can grow from.
With the coronavirus outbreak snatching a significant loss from London Advertising’s revenue, rather than cry into one’s Corona, it decided to switch things around and follow its own advice. With the help of Dame Helen Mirren and Liam Neeson, the ad agency is on its way to reaching 30 million people, with the hope its plea gets picked up by chief execs, marketing directors or managing directors.
Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It’s an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. […]
The post Is “Let’s Road Trip, America” the Right Message During A Public Safety Crisis? appeared first on Adpulp.
A $250 million defamation suit over coverage of an encounter with a Native American elder came to a confidential end.
Can writing an article about next-gen AI storytelling be an adventure? We decided to find out by asking the video game AI Dungeon, fueled by today’s most highly advanced content creation platform, to co-write an article about…itself. As you can see from the resulting collaboration below, which includes our interview with the game’s creator, the…
Recent events have brought diversity and inclusion to the top of the priority list for most businesses, and workplace culture and compensation monitoring site Comparably released its reports on which CEOs of large companies are doing it the best. Comparably analyzed anonymous survey feedback from non-White employees working across 60,000 U.S. companies for its Best…
A new browser extension will read any article aloud to you with a passable imitation of human cadence and intonation. Podcastle, the company behind it, built the tool on Google DeepMind’s WaveNet technology, which uses a neural network trained on hours of human voices. The extension was also tuned to pick up on the tone…
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the Tokyo games.
Hearst Magazines named an interim president a day before what would’ve been Troy Young’s second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week working through allegations from current and former staffers, which…
Odds are most Gen Zers don’t scroll endlessly through TikTok to learn about financial terms or the structure of the American economy. That changes, though, when a 20-something-year-old uses chicken nuggets to explain negative marginal benefit and refers to a pause in the stock market as a “chill session.” Through lo-fi graphics, unconventional metaphors and…
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