Hasta La Creative!

Media, Outdoor
Post-It

As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Advertising Agency:BBDO, Minneapolis, USA
Executive Creative Director:Tim Mattimore
Creative Director:Nathalia Resende
Design Director:Ian McAllister
Copywriter:Joanna Stubbins
Creative Technologist:Justin Mueller
Planning Director:Jessica Teigen
Account Executive:Nora Kubiaczyk
Production Company:Street Factory Media
Director:Mike Jones
Executive Producer:Greta Omann
Editorial:Drive Thru
Editor:Braden Doucette
Finish:Drive Thru
Color:Braden Doucette
Marketing Director:Heather Green, Global Business Director
Brand Manager:Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager:Morris Goodwin, Michelle Seywerd

Online
Leroy Merlin

Advertising Agency:FCB, Sao Paulo, Brazil

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 15 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies,…

A look at some of the happenings over the next five days of interest to marketers, agencies and media players.

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When it comes to assessing who’s delivering the best performances in advertising and marketing technology, who better to ask than the clients who rely on these companies? That was the premise of our Readers’ Choice: Best of Tech Awards, which we launched last year and which you, our readers, enthusiastically embraced. This year, the action…

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The July 27, 2020 Ad Age Digital Edition is available now

In this issue, marketers get ready to set budgets for 2021 amid uncertainty, consumers redefine what’s hot and what’s not for summer, President Trump’s campaign TV ad spend passes $300 million, and more:

• How to set a marketing budget for an uncertain 2021: Even the most meticulous planners couldn’t anticipate a global pandemic or the rising racial justice movement. In the midst of an unprecedented year and with even more uncertainty ahead, Brand Playbook has advice on managing the 2021 budget challenge.

• Safety on back-to-school lists: Must-have accessories this year aren’t bedazzled backpacks or superhero lunchboxes. This fall, it’s all about cleaning supplies and protective gear. Children heading back to the classroom are as likely to be wearing face masks and gloves as they are the latest fashionable jeans.

• Super Bowl king takes on Trump: Bryan Buckley talks about his latest social justice effort—the Trump Statue Initiative—which mocks the president’s “accomplishments” with street performers creating tableaux near the White House, including “The Bunker,” recalling Trump’s retreat to a White House safe room as protests erupted around the country.

Download the July 27, 2020 Ad Age Digital Edition here (7MB).