Even in the midst of a pandemic, premium burger chain BurgerFi has ambitious plans for 2020 as it eyes opening new locations and going public this fall. To kick off those plans, the brand has unveiled a new ad campaign, part of a new marketing strategy that the fast-casual concept has spent about a year…
Kristen D’Arcy, chief marketing officer of PacSun, talks about using data to connect with customers during the pandemic and how the brand is trying to stay ahead of the competition.
Publishers, ad executives reveal the questions on government questionnaires.
The early 2019 opening of Hudson Yards, the years-in-the-making development on Manhattan’s far west side, was supposed to revitalize a rare forgotten area of the city. At the center of that effort was a shopping center filled with luxury retailers–and Neiman Marcus’ first New York City store was the heart of it. Cut to not…
GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.” It’s another industrywide attempt to funnel more digital spend to local publishers as those news businesses continue searching for a lifeline, especially…
On IPG’s second quarter earnings call today, CEO Michael Roth said that while Covid-19 has impacted its various businesses differently, the holding company has navigated the virus better than expected. The company, which owns agencies including FCB, McCann, R/GA and UM, saw its organic net revenue decrease 9.9% during Q2. In the same period last…
As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin accepted the gig and started creating storyboards for Baltika…
The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic. Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $233 million for the quarter ending…
Makers and artists, as well as brands and their agencies, are proving every day that creativity can survive, and even thrive, during lockdown. But a short film commissioned by the Arts Council England and BBC Arts as part of the ongoing “Culture in Quarantine” project takes that truism to a whole new, hypnotic level. “Swan…
In the quarter, the holding company implemented a 1 percent global workforce cut and real estate reductions in 40 locations.
Macy’s says “No matter how we school, let’s be ready” in its back-to-school ad.
Messenger From Facebook recently introduced an App Lock feature for iOS devices, which allows users to “lock” the Messenger application behind Face ID or Touch ID (depending on their device) when it’s not in use. App Lock will come to Android devices in the future. Our guide will show you how to turn on App…
The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the…
Além das críticas bastante severas sobre a concorrência, o CEO Kevin Mayer aproveitou uma publicação no blog oficial do TikTok nesta quarta (29) para anunciar algumas medidas que buscam aumentar a transparência da plataforma. Isso inclui a decisão surpreendente da plataforma de abrir ainda mais o acesso a seu algoritmo e a permissão a especialistas …
O post Em esforço de transparência, TikTok vai permitir que especialistas acessem seu algoritmo apareceu primeiro em B9.
“Purpose-washing” refers to presenting your brand as if it operates according to a larger purpose, when in reality it only operates to serve itself.
Kevin Mayer says TikTok is part of the American community.
Your first ad is often your first impression to potential customers. Make it count.
The number of consumers listening to audio in their vehicles has returned to near pre-COVID levels, while the number of hours streamed have also returned to pre-pandemic levels.
Additional savings will include a 1 percent global workforce cut and real estate reductions in 40 locations.
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