This year’s Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event’s first-ever virtual emcee. Beginning with the first day of this year’s NewFronts, slated to kick off June 22, Rogowsky will host NewFronts Live,…
Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]
The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.
O comentário do comediante Andy Milonakis sobre o lançamento da cápsula da SpaceX, que aconteceu no sábado, se tornou o terceiro tweet com mais curtidas da história. Andy, que é conhecido pelo The Andy Milonakis Show, na MTV, escreveu: “Parabéns aos astronautas que deixaram a Terra hoje. Boa escolha”. Congratulations to the Astronauts that left …
O post Comentário sobre lançamento da SpaceX se torna um dos tweets mais curtidos da história apareceu primeiro em B9.
Que o mercado de podcasts estourou na última década todo mundo sabe, mas até hoje é difícil mensurar até que ponto esta explosão se deu. Só nos EUA, por exemplo, um novo relatório da Stitcher aponta que o número de programas existentes cresceu 129000% nestes dez anos, sendo que foram 7 milhões de episódios novos …
O post Nos EUA, número de podcasts aumentou 129000% na última década apareceu primeiro em B9.
AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via the Facebook Messenger and WhatsApp chat bot functionality. The partnership ensures Pet Health Pal is equipped with the latest information, in accordance with government-issued guidelines and pet wellness experts.
AMV BDDO worked closely with developers at Conversocial and the Mars client team, building a fully animated world to engage consumers and drive engagement through branded content in paid media.
Pet Health Pal is the first resource of its kind and topics covered include the effect of Covid-19 on pets; feeding cats and dogs; and animal wellbeing. As Mars accelerates its agenda on pet parent centricity, the bot is a great example of the brand providing value through utility by genuinely understanding what people need.
To access Pet Health Pal, pet owners can visit Pedigree.com or Whiskas.com, or go to the global Waltham Petcare Science Institute Facebook page for more information.
A one-minute film for Extinction Rebellion to announce the activist group’s ‘No Going Back’ campaign.
Extinction Rebellion is once again giving voice to global dissatisfaction – this time around returning to ‘normal’. Stating that the challenge of addressing the pandemic is inseparable from the climate and ecological emergency – both must be addressed in tandem to secure a safe future for all. The activist group asks the public to take part in a series of silent protests on Saturday 30 May at 12 noon. The protest has been designed so that people are physically distanced at 3 metres apart, with Extinction Rebellion asking that everyone wear protective masks in order to take part and only travel walking or cycling distance.
Posing the question, ‘How Normal was Normal?’, the film was shot in Sydney, Australia during the lockdown and juxtaposes the beauty of empty streets, restaurants and offices with oppressive sounds of the madness of a pre-lockdown “normal” life. It examines everything from political lies to consumerism, excessive greed, the climate crisis, and advertising.
Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method?
Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent.
This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled “The words I won’t say ” illustrates this moment of loss sharing.
Even though Americans have become inured to product placement, it was impossible not to notice the deft bit of branding that SpaceX founder Elon Musk pulled off before Saturday afternoon’s launch of the Crew Dragon Demo-2: For the quick drive to launch pad 39A at the Kennedy Space Center, astronauts Doug Hurley and Bob Behnken…
Even though many of you may be working from home, that doesn’t mean you should get too comfortable while you’re on the clock. So however you enjoy your breaks between e-mails and conference calls, remember to keep it SFW. Because even if it’s Masturbation Day, a true professional leaves the funny business until after hours.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Brands Are Increasingly Supporting #BlackLivesMatter, But Advocates Want More Than…
Books scheduled for release this spring and summer are now on track for fall, when authors will be fighting for attention in the midst of a presidential election and an ongoing crisis.
When Missouri teenager Michael Brown was shot by police in 2014, protests erupted across the country, and the #BlackLivesMatter movement was born. When New Yorker Eric Garner was killed by police later that year, a video of him struggling and saying “I can’t breathe” 11 times–before slipping unconscious, and later dying, went viral. At the…
For the second year in a row, Giant Spoon takes the top honor in Adweek’s Experiential Awards, nabbing Experiential Agency of the Year and scooping up Executive of the Year and Rising Star of the Year along the way. Following its massive, viral Game of Thrones experience at SXSW in March 2019, the creative agency…
Prior to the pandemic, experiential was one of marketing’s most dynamic fields. Now the industry is exploring what form such activations can safely and effectively take going forward, and our second annual Experiential Awards suddenly carry an extra layer of celebration (and an unexpected poignancy). After all, the campaigns honored here were all dreamed up…
Cable networks are facing threats, and opportunities, in a national crisis. Now, Fox is fighting back and CNBC is looking to the right. CNN is defined by Jeff Zucker, and he may run for mayor.
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