I have heard from several industry peers that while they are disturbed by recent events and supportive of change, they act on the principle that venture capital money should only be used for “direct business activities.” And this “business of business is business” point of view seems to be held widely, whether you run a…
Just days after reports that Amazon plans to delay the summertime deal extravaganza known as Prime Day, the ecommerce platform confirmed it is hosting a Big Style Sale later this month. An Amazon spokesperson said the June 2020 event will “include seasonally relevant deals from both established and smaller fashion brands.” Citing a document sent…
Chinese ecommerce platform Alibaba has some new products and services it hopes will help U.S. small businesses attempting to go digital and reach new audiences abroad in the wake of the Covid-19 pandemic. The offering includes a freight service to book and track bulk shipments by air and sea; a financing option for cross-border trade,…
Twitter recently debuted the ability for users to schedule tweets when using Twitter.com. Our guide will show you how this works. Step 1: Once you’ve written the tweet you want to schedule, click the calendar icon. Step 2: Click the drop-down menus to choose the exact date and time that you want the tweet to…
Amazon deliveries are facing delays in U.S. cities with curfews as well as in areas the company determines are unsafe as demonstrations continue throughout the U.S. following the killing of George Floyd in Minneapolis, Minn. “Nothing is more important than the safety of our employees and partners,” said Amazon Delivery Services spokesperson Rena Lunak in…
No fim do ano passado, uma agência de design britânica chamada Universal Movement lançou durante uma feira de inovação em viagens aéreas um modelo de assento com “abas laterais estofadas” que permitiam ao passageiro encostar a cabeça e dormir. Nomeado Interspace, a criação era a salvação dos exaustos e dorminhocos, especialmente por permitir uma modalidade …
O post Assento que aumentava conforto do sono nos voos mais baratos é adaptado para reforçar distanciamento social apareceu primeiro em B9.
Everyone struggles with finding the right skincare products – even celebrities. Olay, however, captures the feeling of finally finding the perfect moisturiser with a brand-new campaign starring two British celebrities: rapper and producer Lady Leshurr and athlete Jasmin Sawyers. Creatively devised by Ketchum and produced by Great Guns, the two spots show how Olay’s Regenerist Cream can help Jasmin and Lady Leshurr face anything.
Directed by Great Guns’ Sam Faulkner, the two films see the celebrities start by discussing their initial skincare woes: Jasmin notes that, as an athlete, her skin goes through a lot whilst Lady Leshurr reminds viewers that regardless of your skin tone, you need SPF protection. They then explain the many benefits of Olay’s Regenerist Cream, putting the moisturiser to the test in front of the camera.
These new spots continue the original campaign launched in the US, starring actress Busy Phillips. With these new versions, director Sam Faulkner wanted to remain in the Olay world introduced by Busy, but reflect the individual talent of the UK ambassadors. In order to establish an instant connection with the audience, Sam strayed away from having a tightly scripted shoot, focusing instead on letting the voices of Jasmin and Lady Leshurr come through in an authentic and relaxed manner.
Sam Faulkner comments: “Jasmin and Lady Leshurr are brilliant choices for brand ambassadors. They embody modern British women in their determination, focus, energy, and attitude. Jasmin throws herself completely into everything she does – she’s so enthusiastic, high octane, and entirely positive. Lady Leshurr is a great performer and brings an exciting new attitude to Olay. I love that we took this famous, established brand and introduced this new energy through Leshurr. I don’t think anyone was expecting that.”
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an opportunity to react in it’s own way to this unprecedented change in clothing trends.
“Instead of suiting up for work, Finns working from home are now taking part in business meetings in yoga pants, hawaii shorts or whatever oneself finds most comfortable. Together with our agency TBWA Helsinki we came up with the idea of bundling our selection of formal business wear and cozy homewear into perfect outfits for remote working and thus responding in an unique way to this unique clothing phenomenon. With the campaign we wanted to encourage everyone to dress as oddly and comfortably as one just wants, as that’s what we Finns are known for, and at the same time give a chance for a little dose of laughter and goofiness in the middle of these difficult times” explains Minni Jaakola, the Vice President of Marketing from Prisma.
“It seems that we’ve accomplished our objectives as the campaign response among consumers was overwhelming. Sales in our clothing department increased sixteen times compared to last year and the feedback we’ve been receiving of the campaign has been only positive”, says Päivi Hole, the Vice President of Sport and Apparel from Prisma.
The variety of Prisma’s clothing assortment is dramatized in campaign executions by showing models dressed up in the quirkiest and even bizarre combinations of formal upper parts and homewear-like bottoms. The brand tagline of Prisma is “We’ve got everything” and this campaign is to prove that this promise extends to more unexpected consumer needs also.
“This campaign, created in close co-operation with our agile client, was a great example of how brands can – and should – adapt to rapidly changing world around it and exceptional consumer needs these exceptional times have brought within. With marketing actions responding to cultural triggers faster than ever, but with relevant offering as well. In Finland we are slowly shifting from the most severe phase of the corona crisis into the new normal with most of the restrictions lifted eventually during the summer. We found that now was the right time to tap into this positive phenomenon of our time with this more humorous campaign – and certainly there was already a demand for lighter media content among people.” says Sami Kelahaara, Senior Creative in TBWAHelsinki.
If a person has a question about a purchase or a service, they usually get in touch with the contact centre of a company in question. What most people don’t know is that there is a dark side to working in those contact centres. Many people in mental distress usually call the first available number. These are mostly company contact centres, where people aren’t trained to help them. Luna TBWA and Zavarovalnica Sava, an insurance company from Slovenia, designed the initiative ‘When Loneliness calls’. Working with professionals, they provided their employees in call centres with education on how to talk to people in mental distress. Now they are inviting other companies to join them in their cause and implement the same educational program for their employees. Every 40 seconds someone takes their own life. Slovenia is one of the leaders in suicide, since suicide claims 4 times more victims than car accidents. Before taking the final step, many of them try to seek help, but their attempts go unrecognised. By talking to contact centre employees, we realised that despite suicide prevention lines, people in mental distress usually call the first available number, which is often a number of a company’s contact centre. ‘When Loneliness calls’ is an initiative that Zavarovalnica Sava implemented to provide their employees in contact centres with the right training and knowledge for dealing with people in mental distress. A special educational program, led by coaching professionals and psychologists, was designed and is now available to any other company who wants to join this initiative and make a difference – sometimes even between life or death. David Kastelic, chairman of the board in Zavarovalnica Sava, sent a personal invitation to Slovenian companies with their own contact centres. He wrote: “An old saying goes: ‘If you save a life, you’ve saved humanity’. And we believe that we can do it together because only together we’re never truly alone.” Note: suicide is a communal problem of society. If you meet a person in mental distress, keep in mind, that sometimes just talking can be enough. Giving somebody the opportunity for an honest conversation about their pain might just be the helping hand they need.
Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice?
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dating Apps Speak Out Against Racism, With Some Forced to…
Last December, Keith Cartwright left 72andSunny L.A. as the agency’s executive creative director. It was another high-profile creative departure from the agency (Justine Armour also moved from the MDC shop’s New York office to Grey New York to become CCO). Today, Cartwright announced the launch of a new agency bearing his name. The eponymous shop…
Some people and brands took the day off yesterday. They didn’t fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want […]
The post Prioritizing Black People and Uplifting Black Voices Is Harder Than Posting A Meme appeared first on Adpulp.
Oh the irony. It seems like we just finally got a black belt in curling iron skills (we perfected the art of the sexy, beachy, loose curl, teacher), and now it’s irrelevant. Okay, perhaps that’s a touch of over exaggeration on our part, but from the Fendi runway to the Oscar red carpet it’s clear that super straight, sexy sleek hair is current. But you might not have to break out your flatirons immediately. We’ve found some new and classic products and techniques to transform your hair, so now you can rock new looks all summer – whether that be straight and chic or classic with ya Oliver Peoples sunglasses.
As always, getting a desired hairstyle requires a two-pronged attack: product plus technique. Our office’s favorite drugstore find is Herbal Essences Dangerously Straight Pin Straight Shampoo and Conditioner (both $3.68 on sale now, drugstore.com). It calms down frizz and makes wavy hair easier to straighten. Katherine personally feels that it takes a few days of consecutive use (four or so) to get the full effect. Another product to look for is Aveda’s new and upcoming Smooth Infusion Shampoo and Conditioner ($20 each, Aveda, available May 1,2007). The products contain Tamanu oil (smooths and protects!) from the South Pacific island of Vanuatu and are sure to be amazing.
One of the greatest prepping products (and Allure Best of Beauty Winner) is Phyto Phytodefrisant Botanical Hair Relaxing Balm ($24, Sephora). This should be applied prior to drying and is a perfect smoothing agent for women with very curly or kinky hair. Our slightly wavy, fine hair loved Paul Labreque’s Straight Style Balm for weightless control ($26, Paul Labrecque). For finishing the look, we’ve been converted to Kerastase Serum Oleo-Relax for its shine capabilities ($34, Fred Segal Beauty). Kristoff Ball of Chris McMillan Salon in Beverly Hills calls it, “the best candy for the hair in the world.” He elaborated that it’s basically foolproof product, because it doesn’t fill the hair. This means that your locks won’t look greasy even if you over apply—as we’ve done more than once.
Ball also had some styling tips. What’s necessary to get straight hair from a blow dry? A very large round brush. He recommends looking for one the size of your forearm; choose a metal brush with plastic bristles for straight/wavy hair and a boar bristle brush for curly/kinky hair. Shine is created by a combination of heat and tension, so a nozzle at the end of your hairdryer is also of paramount importance. The nozzle compresses air, makes it hotter, and increases pressure—all things needed for said shine. Also, it’s important to make sure the hair is 100% dry. Many times people stop before all moisture is out of the hair and then get waves or kinks. Product and technique should be enough for those with straight/wavy hair to get this look. For those with more natural curl, lightly finishing with a flatiron will ensure the sleek style.
The post Bye Bye Curls appeared first on 10AD Blog.
It is already a proven fact that organizations that strive to understand the needs and expectations of their customers, and consequently, systematically adjust their processes and operation of school visitor management system to meet those needs, often survive and grow therefore, it is important to know the principles of Quality Management in Education. The principles of Quality Management in Education are defined in the ISO 9001 and ISO 9004 standards, and they concisely express what an organization should practice to achieve optimal Quality Management. At the same time, we can affirm that these principles are the basis for the implementation of a Quality Management System in educational institutions. Surely, an organization that intends to apply these four principles of Quality Management in Education will achieve excellence and will have the loyalty of its customers. Vizitor is rated to be the best Quality Management software in Education because it helps in managing things more easily and flexible without any burden of paper work.
An organization depends on its customers and therefore has to understand their current and future needs. The purpose should not only be to meet the customer’s requirements, but to strive to exceed their expectations. Exceeding expectations means going beyond the customer’s wish, fulfilling what he does not yet think, but will become a future need for. Many of them at any given time.
Leaders in an educational organization are able to communicate the objectives of the Organization’s visitor badges for schools fostering the internal environment so that they are achieved, involving as many people as possible in that purpose. Identify the leaders within you, delegate relevant responsibilities to them, and make staff perceive and follow your example.
Organizations depend on the ability of their staff to get involved, commit and put their skills at the service of the proposed objectives. This means that, in Quality Management actions, not only leaders, but all staff must participate. They must be involved in the results and solving the problems, which of course requires a process of education and training.
Activities and resources managed as a process, in search of a result. Organizations must achieve their objectives in an efficient and effective way, and for this they need to carry out appropriate activities for this purpose and have the necessary resources. A process requires input, the use of resources, and a method to generate a departure. The output is the product of the process. By dividing the organization into processes, and these into activities, it is possible to identify very quickly the causes of deviations and the reasons why certain goals are not achieved.
An educational organization will increase its efficiency and effectiveness by identifying, understanding and managing the interrelated processes of a System that has been designed for the fulfilment of specific objectives. A process always offers a service or a product to another process, or to a customer. Within the organization we have several processes, which imply that each process has a client – internal or external – it is necessary to understand that these processes must be interrelated, if you want to have a good Quality Management System.
Lastly, we would like to say that these principles are the basis for the implementation of a Quality Management System in educational institutions. Hence, all the companies, institutions or organizations that are going to implement these four principles will easily be able to achieve excellence as well as loyalty of its customers.
The post Principles Of Quality Management In Education Customer Focus appeared first on 10AD Blog.
During the Covid lockdown, violence against children have increased dramatically. As a consequence, Innocence in Danger has been inundated by requests from victims and families asking for legal and psychotherapeutic support. The association even created a visio-therapy program to help from a distance. We wanted to remind everyone that the end of the lockdown didn’t mean the end of the problem. And that donation was more important than ever for long term support. So the day after the french prime minister announced lockdown was going to be progressively ended, we launched this campaign on more than 10 national newspapers (thanks to free publication) and on social networks, with the hashtag #IAmTheirVoice.
Wireless, sweat-resistant, hands-free, and much more – with AirPods Pro, nothing holds you back from moving freely in the company of your favorite content.
Several months into the coronavirus pandemic, businesses are still shuttered, towns are still partially locked down and though thousands of people have recovered, many more are still becoming critically ill. New York City, one of the U.S. cities severely impacted by Covid-19, is not “back to normal” yet, and while bodegas are considered as emblematic…
A letter to Reddit employees from current CEO Steve Huffman drew the ire of former CEO Ellen Pao. Huffman shared his letter to all Reddit employees in response to the nationwide racial unrest and demonstrations spurred by the death of George Floyd in Minneapolis May 25 following the use of excessive force by the police…
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