Facebook Confirms Test of Email Marketing Tools for Small Business Pages

Facebook confirmed that it is testing new email marketing tools for pages with a small number of small and midsized businesses. The social network said the new tools, should they be released, will enable SMBs to create email contact lists individually or by uploading contact lists from spreadsheets, after which they can compose emails via…

Native American Advocates React to the Redskins and Other Teams Condemning Racism

On Tuesday, a number of major league sports teams posted on social media to condemn racism and show support for Black Lives Matter protests sweeping the globe. In support of #BlackoutTuesday, when many brands and organizations posted support for the Black community in response to police killings, the Redskins tweeted a black square captioned with…

What Happens When Politicians Break the Rules on Social Media?

Twitter and Facebook executives have been at opposite ends of a crucial debate over the acceptability of President Donald Trump’s posts. Their interpretations of the same message call into question how other social media platforms will consider the president’s posts moving forward and what it means for private users with accounts on those websites, particularly…

Packaged Foods Are Seeing a Spike in Demand That Could Continue for Years

Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods. Today, the Campbell Soup Company joined this list, reporting that year-over-year net sales for the quarter ending April 26 were up 15% to $2.2 billion, beating…

Snapchat Dynamic Product Ads Are Now Available Worldwide

Snapchat’s dynamic product ads are now available worldwide, after previously being offered only in the U.S. The messaging application began testing dynamic product ads last October as a way to enable brands to automatically create ads in real-time based on their own product catalogs, which can potentially contain hundreds of thousands of items. The worldwide…

In the Chicken Sandwich Wars, KFC Has a Major Advantage

As the competition to make the best fast-food chicken sandwich intensifies, with KFC testing its own pickle-topped fillet, the chain has a clear advantage over its rivals: footprint. The fried chicken chain has more than 4,000 locations in the U.S., while chief competitors Popeyes and Chick-fil-A each have about 2,500 locations. If KFC ends up…

Nos passos do Twitter, Snapchat vai restringir alcance do perfil de Donald Trump

Depois do Twitter, agora é a vez do Snapchat fechar o cerco sobre a atuação do atual presidente estadunidense Donald Trump nas redes sociais. A Snap Inc. anunciou nesta quarta (3) que vai interromper a promoção do perfil do chefe do executivo no país dentro da plataforma, restringindo seu alcance apenas aos resultados de busca. …

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This DTC Haircare Brand Is Compensating Out-of-Work Stylists for Their Content

With many hair salons and barbershops across the U.S. still closed due to the Covid-19 pandemic, Prose, a direct-to-consumer haircare brand, is supporting out-of-work stylists with a new compensation program. The brand, which sells customizable, made-to-order hair products, has launched the Stylist Open Call Program, a submission-based initiative that pays stylists for their content and…

McDonald’s Ad Remembers Black Victims of Police Brutality and Gun Violence

As protesters take to the streets in cities across the United States, spurred by the death of Black Minneapolis resident George Floyd beneath the knee of a police officer, brands have shown a new level of willingness to voice their opposition to police brutality. Today, one of the world’s largest brands, McDonald’s, has joined the…

Google Employees to Participate in Moment of Silence Lasting 8 Minutes and 46 Seconds

Google employees will come together via livestream at 1 p.m. PT/4 p.m. ET Wednesday (June 3) and stand for a moment of silence lasting eight minutes and 46 seconds, representing the amount of time George Floyd’s neck was pinned under a police officer’s knee during an arrest in Minneapolis May 25, leading to his death….

Usuário cria perfil de Twitter para repostar publicações de Trump e é suspenso em 3 dias

Apesar dos bloqueios e das constantes provocações e discursos autoritários – como identificar grupos antifascistas como terroristas –, Trump ainda tem suas contas em pleno funcionamento. Para ironizar a situação, um usuário criou uma conta pura e simplesmente para repostar tudo que o presidente posta no Twitter. A conta, nomeada “Will they suspend me?” (ou …

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Botão no app Magalu faz ligação direta com chat para denúncia do Ministério da Mulher

O Magalu lançou uma nova versão do seu botão para denúncia de casos de violência contra a mulher. Agora, além de dar acesso ao Ligue 180, o botão oferece acesso direto – via chat – ao Ministério da Mulher, da Família e dos Direitos Humanos, onde é possível realizar a denúncia online. O design da …

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Wary Journalists Return to a Reopened South Carolina Newsroom

The Post and Courier in Charleston requires temperature checks at the door. An editor said she had been fired after approving a reader’s comment criticizing the newspaper’s shift away from remote work.

Early Facebook Employees Disavow Zuckerberg’s Stance on Trump Posts

In an open letter, nearly three dozen called on the chief executive to take action on President Trump’s messages.

Why This Insurtech Company Hired Its Clients Instead of Running Its First National TV Ad

So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign. But then Covid-19…

Facebook Invests in Indonesian Commerce and Payments App Gojek

Facebook is investing an undisclosed amount in Gojek, an application based in Indonesia that enables people to order food, shop, plan their commutes and make digital payments across Southeast Asia. The move follow’s Facebook’s $5.7 billion investment in Indian telecommunications operator Jio Platforms, revealed in April. WhatsApp chief operating officer Matt Idema said in a…

Em Madri, ação mostra que estamos vivendo a sexta temporada de “Black Mirror”

Desde que a pandemia de Covid-19 se alastrou pelo mundo, Charlie Brooker, criador da série “Black Mirror”, disse que não tem planos de lançar uma nova temporada tão cedo. Aproveitando a fala de Charlie e a ebulição de todos os eventos mundiais recentes, alunos da Brother Ad School, em Madri, produziram uma ação que mostra …

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Vidchui: The Opera No One Heard

In Kyiv, during the famous «Nabucco» opera «Vidchui» helped the audience realize what it is like to live in the world without sounds. To live in the world of silence. According to the World Health Organization statistics, every tenth person in the world is losing hearing. Don’t hesitate – check your hearing.

Facebook Details New Data for Good Initiatives Related to Covid-19

Facebook released new visualizations and datasets that are part of its Data for Good initiative, as well as a new survey related to Covid-19. The social network said in an updated Newsroom post that its new Covid-19 Map and Dashboard incorporates international results from the symptom survey conducted by Carnegie Mellon University Delphi Research Center…

Snapchat Will No Longer Promote President Trump’s Account

Snapchat will no longer promote President Donald Trump’s account on its Discovery channel following statements he made off the platform this weekend, the company said today. “We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” a Snapchat spokesperson confirmed to Adweek. “Racial violence and injustice have…