For the approximately 30 million small-business stores across the United States, when stay-at-home orders went into place in the middle of March, it wrought challenges they had never seen. And in recent weeks, many independent restaurants and retailers found themselves facing another crisis: looting and damage to their storefronts. The looting occurred in cities across…
Mesmo que conte a história real do policial negro que ajudou a desmantelar um núcleo da Ku Klux Klan, “Infiltrado na Klan” guarda o uso de imagens reais apenas para seu clímax. Quando a trama já está resolvida e o público respira aliviado após uma resolução tranquila, Spike Lee projeta uma montagem de cenas de …
O post “Destacamento Blood” converte comédia em drama para criticar política de guerra dos EUA apareceu primeiro em B9.
Uma série de vídeos criativos do governo da Nova Zelândia busca educar pais e responsáveis ??sobre como abordar assuntos complicados com crianças e adolescentes, que frequentemente estão expostos a tais conteúdos na internet. A campanha “Keep It Real Online”, produzida pela agência Motion Sickness, aborda tópicos delicados como pornografia, violência, conversas online e cyberbullying. No …
O post Campanha da Nova Zelândia incentiva pais a falarem de bullying, pornô e outros conteúdos da internet com filhos apareceu primeiro em B9.
Beauty retailer Sephora will commit at least 15% of shelf space in its stores to Black-owned brands. The announcement was made in partnership with 15 Percent Pledge, a campaign launched earlier this month by fashion designer Aurora James to encourage lifestyle retailers to stock more Black-owned brands. James’ effort started with a petition saying that…
Facebook extended its Blood Donations feature to several countries to help solve the problem of blood shortages caused by shelter-in-place orders due to Covid-19. The social network said in a Newsroom post that the feature lets people know where there are shortages and where it is safe to donate. Blood Donations is now available in…
Ask anyone at the U.S. Tennis Association to sing the praises of their game, and they’ll oblige. For starters, it’s great cardio exercise, it’s open to all ages and demos and it requires little equipment. And maybe most important for those who’ve been locked down by the coronavirus pandemic for three months — tennis can…
Brad Schwartz, who oversaw TV Guide Network’s rebrand into Pop TV and created a home for smart comedies like Schitt’s Creek and One Day at a Time, is exiting the network. The Pop TV president is leaving for Audible, where he will serve as chief content officer. He’ll report to Bob Carrigan, who was named…
As calls for social justice reform continue around the country, Walmart is ending its policy of locking up hair care and beauty products for Black customers. Walmart confirmed the news. It was originally reported by the New York Times, which cited an email from a Walmart spokesperson following criticism the practice was discriminatory. The Times…
As local governments begin to ease lockdown restrictions, businesses across the U.S. are beginning to reopen. But for companies that want to keep employees and customers safe, most offices won’t function or look the same as they did before the Covid-19 pandemic. To help businesses ensure social distancing, Treehouse Fabrication & Scenic, a Los Angeles-based…
Para celebrar o Dia dos Namorados deste ano, a Cervejaria Brahma faz uma homenagem aos casais que passaram a viver juntos durante o isolamento social: os “namoridos” da quarentena. Criada pela Africa, a campanha “Bodas de Lata” celebra a união de diversos casais mostrando cenas desse novo cotidiano. Se muitas pessoas tiveram que se afastar …
O post Campanha da Brahma convida “namoridos” da quarentena para brindar Bodas de Lata apareceu primeiro em B9.
At the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), we strongly believe that every person–regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age or culture–should have equal rights, equal representation, opportunities, support, understanding, respect, consideration, voice and the ability to achieve their full potential. For more…
Mobile attribution and data analytics provider AppsFlyer released its first The State of App Retargeting report, which analyzed retargeting campaigns worldwide across multiple application verticals. In order to understand the impact the Covid-19 pandemic has had on retargeting, AppsFlyer’s report looked at two different time frames: a year-over-year comparison of January and February from 2018…
Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response to crisis. The Ambassadors Company, a Gen Z insights and consulting firm, surveyed more than 100 trendsetting and thought-leading Gen Zers to find out what exactly they want to see from brands right now and going forward. In this episode of…
The meaning of “I am a Farmer” is in the sense that anyone can be a farmer. With the hydroponic systems provided by Pindfresh, one can grow their organic produce in spaces as small as an apartment with ease. This removes the barrier that one be can be farmer only if he/ she owns a land. Therefore everyone can grow and enjoy their own organic produce, hence proudly calling themselves “Farmers”.
A gum almost too invigorating for words.
Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the covid-19 pandemic and in so doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude’s new spot, a campaign created by AlmapBBDO. The film, a TV spot, features images of several inspiring professions, illustrated from the 1940’s to our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation. “Throughout the history of mankind, I assume there have been occupations or roles that inspired children at some point. It goes without saying that doctors and health care workers have now earned our open admiration for their courage, dedication, and social role. I find it a great insight that has materialized into a spot with impeccable script and execution”, says Pernil, ECD at AlmapBBDO.
 |
 |
| THE ORIGINAL? Just Eat food delivery x Animal Crossing – 05-2020 Virtual food delivers to Animal Crossing players Source : AdForum, YouTube Case Study Agency : Steve Paris (France) |
LESS ORIGINAL Deliveroo food delivery x Animal Crossing – 06-2020 Virtual food delivers to Animal Crossing players Source : LBB Online Agency : The Secret Little Agency (Singapore) |
As marcas Natura, Avon e The Body Shop se unem à ONG da Parada LGBT+ para apoiar a realização da primeira Parada Virtual do Orgulho LGBT+ de São Paulo, que acontece no próximo domingo, 14/06, às 14h, quando seria realizada fisicamente a parada na capital paulista. Para manter o alcance e a grandiosidade do evento, 7 perfis do Instagram …
O post Avon, Natura e The Body Shop apoiam Parada Virtual LGBT+ de São Paulo apareceu primeiro em B9.
Um dos agregadores de podcast mais populares do iOS, o Pocket Casts foi removido da App Store na China pela Apple nesta quinta-feira (11). A ação ocorreu depois que um dos órgãos reguladores do país, a Administração do Ciberespaço, pediu a retirada do serviço da plataforma por “incluir conteúdo que é ilegal na China”. Em …
O post Sob pressão do governo, Apple remove Pocket Casts da App Store na China apareceu primeiro em B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
