The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week’s events, and now it’s time for the buyers to have their say. We granted buyers anonymity to tell us what they liked–and didn’t like–about the 2020 Digital Content NewFronts. Here’s what they thought: The virtual…
Amazon-owned Twitch became the latest platform to take action against President Donald Trump today, temporarily suspending his account for “hateful” comments made in two separate events. “Hateful conduct is not allowed on Twitch. In line with our policies, President Trump’s channel has been issued a temporary suspension from Twitch for comments made on stream, and…
Desde que a corrida espacial se acirrou entre os Estados Unidos e a União Soviética durante a Guerra Fria, a NASA não desenvolveu mais trajes espaciais que fossem tão revolucionários quanto os utilizados pelos primeiros astronautas que viajaram para o espaço. Agora, a empresa desenvolveu um novo uniforme que é, portanto, a maior inovação da …
O post Novo uniforme da NASA utiliza inteligência artificial para cuidar dos astronautas apareceu primeiro em B9.
Appointment of creative vet represents consultancy’s latest boost to its creative ranks.
The influential pro-Trump community broke the rules on harassment and targeting, said Reddit, which also banned other groups.
Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920 “top” Instagram profiles and 28,700 individual Stories posted in Q1 of 2020. It then compared…
When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…
Most Americans don’t trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right “some of the time” and 36% said it got them right “hardly ever.” But nearly 67% of Americans…
The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions between the two Asian superpowers along their shared border. The apps “pose a threat to [the] sovereignty and integrity of India,” India’s Ministry of Electronics and IT said in a news release,…
During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom website…
Reddit explicitly banned hate speech today, the culmination of a yearslong debate over the limits of acceptable speech on the so-called “front page of the internet.” Reddit issued a new set of sitewide rules, to which each individual community–or subreddit–on the platform must abide. The first new rule expands on the oft-used “remember the human”…
Não que já não estivesse, mas na última semana o Facebook vem se encontrando numa difícil encruzilhada graças a um levante de alguns dos principais conglomerados do mercado, que suspenderam temporariamente suas campanhas na plataforma para protestar contra as diretrizes da rede social sobre os discursos de ódio veiculados. A situação, que envolve marcas gigantes …
O post Mark Zuckerberg foi desencorajado a remover posts de Donald Trump do Facebook em 2015 apareceu primeiro em B9.
EBay celebrates the small businesses that sell on its platform.
Site goes after communities it says were abusing its rules as it looks to become a safer place for brands.
In April 2020, Google announced that it would update the Google Shopping tab to consist of mostly free product listings. Now, free listings are coming to Google’s search results page as well. Currently, when users search for a product on Google, they will see sponsored shopping links in the product’s “knowledge panel.” This summer, free…
Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…
Through the pandemic, we’ve seen companies shutter stores or go bankrupt. But with the boom in ecommerce during the Covid-19-mandated quarantines, and shoppers returning as restrictions begin to lift, how will Amazon’s first-ever Big Style Sale do? On this episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im check in on…
Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy. “That’s the biggest challenge of this space,” said Danielle Krauter, vp media strategy at Goodway Group. “We’ve passed the point of ‘Should I buy it?’ Now we’re into ‘How do I buy it?'” Marketers can generally find…
Watch the live broadcast on Monday, June 29 at 1:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.
As advertisers have struggled with how to be present during crisis, putting marketing on the back burner can seem like the safest course of action. Especially at a time where brands just aren’t all that sure that consumers want to hear from them. But is staying low really the right strategy?
In this intimate conversation, Ad Age President and Publisher Josh Golden chats with Sai Koppala, CMO, SheerID and Chris Brandt, CMO, Chipotle about how doing good can actually help drive both society and business forward, and how brands can take meaningful action that yields real results.
Tune in to learn:
A custom video made possible by SheerID.
In response to the pandemic as well as a desire for more racial and socioeconomic diversity, the Utah event will simultaneously take place in cinemas around North America.
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