For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes…
Adweek held an urgent discussion around issues of race in advertising entitled This Conversation Can’t Wait: An Unfiltered Discussion of Agencies and Race, as agencies once again grapple with issues of systemic racism and a failure to make meaningful progress on diversity and inclusion in recent years. Hosted by Adweek senior editor, agencies Doug Zanger,…
This week on Adweek Radio, two conversations about one big topic: diversity and equality in the media, advertising and brand marketing space. Following the deaths of George Floyd, Breonna Taylor, Tony McDade and Rayshard Brooks and the protests that have stemmed from them, we’ll hear from digital activist Leslie Mac and her campaign which seeks…
Não são apenas as grandes companhias do Vale do Silício que consideram implementar o home office como parte de sua operação mesmo com o fim da pandemia. De acordo com a Reuters, a Petrobrás decidiu esta semana que metade do corpo administrativo da companhia estatal vai continuar a trabalhar de casa em caráter permanente, tornando-se …
O post Mesmo com fim da pandemia, metade do quadro administrativo da Petrobrás vai continuar a trabalhar de casa apareceu primeiro em B9.
Durante a Nintendo Direct, evento anual da gigante japonesa para anunciar suas novidades, a Nintendo anunciou alguns novos jogos de uma de suas franquias mais lucrativas: “Pokémon”. O evento, especialmente em 2020, ocorreu apenas por conferência online, em virtude da pandemia do novo coronavírus. O principal anúncio é a volta de “Pokémon Snap”, jogo originalmente …
O post Nintendo anuncia três novos jogos de “Pokémon” para Switch e celular apareceu primeiro em B9.
Six civil rights groups have organized a social media boycott effort against Facebook, calling on media buyers, planners and brands to stop advertising next month unless the social network takes steps to curb the proliferation of hate on its platform. The group was formed by the Anti-Defamation League, Color of Change, Common Sense Media, Free…
With less than a week until the first NewFronts presentation are slated to kick-off, the Interactive Advertising Bureau has put out its final schedule. The week of virtual events, which will be hosted throughout the week by former HQ Trivia host Scott Rogowsky and will include a combination of live and prerecorded events, will begin…
The Star-Spangled Banner proclaims America as the “land of the free.” But the May 25 killing of George Floyd in Minneapolis, as well as countless other recent deaths and incidents, have shown that Black Americans often aren’t afforded the same freedoms as white people in the U.S. “Love Has No Labels,” the ongoing movement spearheaded…
Dana Anderson, chief transformation officer at MediaLink, will be departing the firm at the end of the month. According a spokesperson for the strategic advisory and business development organization, Anderson is leaving MediaLink to “focus on giving back to the marketer community and some passion projects.” Additional details or announcements of her replacement have yet…
Twitter has been encouraging its users to find their voices since debuting in 2006, and it is now enabling them to share their voices–their actual voices, not via written word. The social network began testing a new feature with a limited group of iOS users, voice tweets, with plans to roll it out to all…
With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to show off its best parade looks online. Bubly’s #UnstoppablePride parade is asking LGBTQ people and allies to sashay across the screen in an edited virtual parade that the brand plans to post…
Os profissionais da saúde do InCor (Instituto do Coração do Hospital das Clínicas da FMUSP) estão recebendo doações de refeições prontas durante todo o mês de junho. Os enfermeiros e os fisioterapeutas que trabalham na linha de frente tratando os pacientes suspeitos e confirmados de Covid-19 ficam em alas de isolamento no hospital, o que …
O post iFood doa refeições para profissionais do InCor apareceu primeiro em B9.
Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches. In the last decade, the two have worked in-house at Turner, overseeing marketing campaigns for TNT and TBS. Before teaming up for their own agency, they led campaigns for…
O Twitter basicamente explodiu na tarde desta quarta-feira (17) com um novo anúncio da plataforma: sim, a rede social a partir de hoje vai começar a introduzir aos usuários uma ferramenta de publicação de áudios. O recurso por enquanto só estará disponível a um pequeno grupo de usuários de iOS, podendo ser utilizado a qualquer …
O post Sim, o Twitter agora conta com tuítes de áudio apareceu primeiro em B9.
Last month, ABC took the unusual step of forgoing a fall schedule given the continued uncertainty around when production will be able to resume due to Covid-19. Instead, the network announced its slate for the 2020-21 broadcast season, but did not specify when those shows would actually air. While production remains shut down, the network…
Fiona Carter, AT&T’s chief brand and advertising officer, will be departing the telecommunications company on June 26 to pursue other opportunities after nearly five years serving in her role. In an internal memo attributed to AT&T Communications CEO Jeff McElfresh and first reported by Axios, McElfresh said Carter encouraged the marketing and advertising department to…
In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers are interacting with their content and how advertisers are best reaching them. A group of industry leaders gathered (virtually, of course) to talk with Adweek’s streaming editor Kelsey Sutton about which behaviors…
Um time de pesquisadores da Academia Chinesa de Ciências em Pequim revelou nesta quarta (17) uma nova inteligência artificial que produz faces realistas a partir de desenhos relativamente simples. Na prática, é o fim do retrato falado e dos retratos, dado que os cientistas declaram que o sistema ajuda “usuários com pouco treino em desenho …
O post Esta inteligência artificial transforma seus rabiscos em retratos realistas apareceu primeiro em B9.
For Disney, data is the future of television. The entertainment giant has combined its ad-tech units under a newly created Advertising Platforms team. The teams for Hulu and Disney’s Direct-to-Consumer and International (DTCI) Technology group will now sit under one roof to develop strategies and ad products for the company’s global linear, digital and streaming…
Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.” In an email, Sara Schulte, external communications manager for Uncle Ben’s parent company Mars Food North…
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