Lego is more than a toy. It awakens kids’ imagination with endless possibilities. By playing with it from a young age, they can see themselves in their stories. Which can later inspire them to decide a career to follow.
A couple of months ago, it seemed like LGBTQ Pride was effectively canceled for 2020 due to the pandemic. But thanks to the creativity and hard work of the many organizations and leaders who organize Pride festivals each year, the last weekend in June is shaping up to be bigger and busier than ever before….
There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists will come back when circumstances “normalize.” The good news? Consumers are creatures of habit, and as retailers begin to restock their preferred toilet paper or shaving razor brand, they often flock to…
In an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. “There’s a lot that is challenging in the world right now, but choosing with whom you…
Chipotle is teaming up with activist, television personality and Chipotle superfan Karamo on a Pride Month “Lunch & Listen” session on the fast-casual restaurant chain’s official TikTok channel. The event is set for Friday, June 26 at 2 p.m. ET, and TikTok creators Isabella Avila, Eva Gutowski and Collins O. will join Karamo in a…
CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last…
A Telecine lançou esta semana uma nova campanha em sua programação e nas redes sociais que busca celebrar o Dia do Orgulho LGBTQI+, comemorado agora no próximo dia 28 de junho. Além de reunir uma série de filmes relacionadas ao tema em seu serviço de streaming, a empresa também divulgou em seus canais um filme …
O post Telecine patrocina artes inspiradas em filmes para celebrar orgulho LGBTQI+ apareceu primeiro em B9.
Em uma parceria com o coletivo de designers Fuzzed Up Bear, a Pantone está lançando uma coleção especial cuja intenção é arrecadar fundos para o movimento Black Lives Matter. O instituto já havia se posicionado quando os protestos antirracistas começaram nos Estados Unidos, em meados de maio, prometendo usar suas redes sociais para ajudar a …
O post Pantone lança coleção com arrecadação de fundos para o movimento Black Lives Matter apareceu primeiro em B9.
In his Lions Live keynote, Chief Brand Officer Marc Pritchard calls for better progress on diversity, both inside P&G and within its agencies, media and production crews.
Sweden is one of the few countries in the world that chose not to implement a full lockdown in response to Covid-19. Instead, it kept most businesses open pretty much as usual, save for asking people to observe social distancing. But despite that relatively lax approach, the country’s pubs, restaurants and bars have nonetheless struggled…
Burger King France been transformed into an airline called “Burger Klean” in the brand’s latest funny spot by agency Buzzman. The ad parodies the safety announcements that have long greeted travelers on airplanes, reminds people to pay attention to virus-prevention safety measures and says not to confuse the hand sanitizers in store for ketchup. Running…
Facebook users who posted about the Covid-19 pandemic during its early stages in the U.S. linked to far more news sources than healthcare and science sites, according to new analysis from the Pew Research Center that looked at public posts made in March. Those news sources included the sites of (in order of total interactions)…
Busch wants fans to share their takes on its iconic 1980s jingle, “Head for the Mountains,” and country music artist Billy Ray Cyrus is lending a hand. Fans can record their own renditions of the jingle and post their video or audio files on Facebook, Instagram, Twitter or YouTube with the hashtags #HeadForTheMountains and #Contest…
The live music and film industries have started using drive-in events to safely engage consumers during the Covid-19 pandemic beyond the virtual space. Live sports including tennis, which are returning to fanless stadiums, might be next to leverage the social distancing-friendly experiential marketing tool. To kick off the Credit Bank One Invitational in Charleston, S.C….
Ford wants you to know that it’s been building respirators, ventilators and face shields during the pandemic.
Kevin Miles, freelance writer and creative director, says the ad world needs to do better in elevating Black creatives.
Vice is calling on marketers and agencies to once again reassess keyword blocklists as new words have been added to advertisers’ do not buy lists amid the protests against racial injustice.
Medical equipment such as endoscopes now fill the void, accounting for roughly four-fifths of annual sales.
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