With no press release or official announcement, country music stars Dixie Chicks stealthily became The Chicks this morning. The band suddenly changed all of its social media handles and its website, the latter of which now leads to an all-black landing page with the band’s new video for the song March March embedded above a…
The Covid-19 pandemic has had a devastating financial impact on small businesses across the U.S., especially those owned by minorities. According to a report published in June by the National Bureau of Economic Research, the number of Black business owners in the U.S. fell 41% between February and April, with Latinx owners seeing a 32%…
Ad Age’s Josh Golden is joined by Nadav Shoval, CEO and co-founder of OpenWeb (formerly Spot.IM), to discuss the audience engagement and conversation platform’s recent rebranding with a renewed focus on promoting thoughtful online dialogue.
To learn more about OpenWeb’s mission and publisher solutions, visit OpenWeb.com.
A custom video made possible by OpenWeb.
The platinum-selling country trio will be known as the Chicks, the latest example of sweeping cultural changes brought on by nationwide protests spotlighting racial inequality.
YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday. The YouTube Works awards honor the most effective U.S. ad campaigns on the Google-owned video site, and data and insight consultancy Kantar oversees methodology and judging. YouTube YouTube The 2020 winners are: Grand Prix and Creative Innovation: Beat Machine,…
LeBron James, junto de seu amigo e sócio Maverick Carter, fundou uma nova empresa de mídia cujo foco é criar e distribuir todos os tipos de conteúdo que darão voz aos criadores e consumidores que sempre são ignorados pelas mídias tradicionais. A empresa, chamada SpringHill Co., terá LeBron como presidente do conselho e Maverick como …
O post LeBron James cria empresa de mídia para dar voz a quem é sempre ignorado apareceu primeiro em B9.
Esta semana seria aquela em que boa parte da indústria da publicidade estaria reunida pra celebrar o trabalho do ano anterior e discutir seu futuro em Cannes, na riviera francesa. Figurinha carimbada nas últimas edições do evento, o professor da NYU Scott Galloway veio ao palco virtual do Cannes Live para fazer sua tradicional rodada …
O post Cannes Live: para Scott Galloway, pandemia nos fez passar por uma década em semanas apareceu primeiro em B9.
Instagram recently added a Well-Being tab to the Explore section of its mobile application, which allows users to read articles related to topics such as self care and the ongoing Covid-19 pandemic. Here’s how to read these Well-Being guides in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step…
There are few elements of life that the ongoing coronavirus pandemic has not upended, and marketing hasn’t been immune to those changes, said Marc Pritchard, chief brand officer of Procter & Gamble, one of the world’s largest advertisers. On Wednesday morning, Pritchard gave his first keynote since the pandemic began. The talk took place during…
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| THE ORIGINAL? Uman / biodegradable items – 2017 (Click image to enlarge) “Don’t load the planet with what doesn’t belong to it” Source : Ad Forum / Act Responsible Agency : Creamos Medellin (Colombia) |
LESS ORIGINAL Smurfit Kappa Packagings – 2020 (Click image to enlarge) “Let’s make waste extinct. Join us to create better planet packaging” Source : PHNX Awards, Shark Awards Bronze Agency : In the Company of Huskies (Ireland) |
With “zero marketing whatsoever,” Airbnb is seeing travelers come back to the home-sharing platform, with levels equivalent to 2019 in a pre-pandemic world. “People are saying they want to get out of the house,” Airbnb CEO and founder Brian Chesky told CNBC, which was first to report the news. “Although our business has not recovered,…
The National Basketball Players Association, the union for National Basketball Association players, and its for-profit arm, Think450, entered into a partnership with social media publishing tool Opendorse Thursday. The pact gives NBA players and brand partners an easy way to manage execution of their content and campaigns on social platforms. Educational resources will also be…
Publishers still haven’t learned how to best monetize online, journalists are getting more political, consumers think “fake news is rampant,” and social media is encroaching on the news, according to this year’s Digital News Report. The report, from the Reuters Institute for the Study of Journalism and the University of Oxford, surveyed over 80,000 online…
Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn’t there? Time will tell. Meanwhile, here in Texas, we’re experiencing a surge of COVID-19 cases, and the […]
The post Reflections In the American Mirror: Baseball, Race, and Pancake Mix appeared first on Adpulp.
A NASA anunciou no fim da noite desta quarta-feira (24) que vai batizar sua sede em Washington com o nome de Mary W. Jackson, mulher que foi a primeira engenheira negra da história da agência. A decisão acontece um ano após o Congresso estadunidense aprovar uma lei que renomeava a a porção da avenida onde …
O post Sede da NASA em Washington é batizada em homenagem a Mary Jackson, primeira engenheira negra da agência apareceu primeiro em B9.
O Tinder anuncia a chegada de duas ferramentas ao app que trarão mais diversidade de gênero e opções de orientação sexual para que os usuários possam expressar livremente a forma como se identificam. As novas funcionalidades foram desenvolvidas em parceria com a Associação da Parada do Orgulho LGBT+ de São Paulo, e, a partir de …
O post Tinder lança opções “Identidade de Gêneros” e “Orientações Sexuais” no Brasil apareceu primeiro em B9.
Depois de toda a controvérsia gerada nas redes sociais, a WarnerMedia cumpriu com o que foi prometido há duas semanas e restaurou o acesso a “…E O Vento Levou” no HBO Max. O filme havia sido retirado da plataforma no dia 10 de junho em meio aos protestos sobre a morte de George Floyd, com …
O post “…E O Vento Levou” retorna ao HBO Max sem alterações e com vídeo que diz como filme nega o horror da escravidão apareceu primeiro em B9.
The entertainment and pizza joint suffered after shutting down due to the coronavirus pandemic.
As the pandemic changes TV habits, marketers need to rethink buying strategies. Connected TV offers a way to reach viewers where they’re watching
Inspired by the Pandemic Lockdown, whilst working from home, surrounded by the inDOORS.
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