Verizon joins Facebook ad boycott

Verizon’s move to pause ad spend on Facebook came roughly an hour after the Anti-Defamation League sent out an open letter stating the wireless carrier’s ads had appeared alongside offensive content on Thursday.

Disney’s Splash Mountain to Drop ‘Song of the South’ Depictions

The popular log flume ride will be remade around “The Princess and the Frog,” the 2009 musical that introduced Disney’s first black princess.

Do Consumers Care About the Difference Between Linear and Connected TV?

Television is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is surging while people stay at home during the pandemic. Marketers are already aware of this changing dynamic, with over half of buyers starting to move dollars out of linear and into CTV,…

TIAA Appoints Marty Willis to Its Newly Created CMO Role

The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA), has tapped Marty Willis as its first ever CMO and Doug Chittenden as chair of the TIAA Financial Solutions Leadership Team. The two will begin their executive leadership duties effective immediately, reporting to TIAA President and CEO Roger W. Ferguson, Jr. “As we…

Chrysler CMO Reveals How He Got Bill Murray to Agree to a Commercial for the Second Time

Chrysler made a bit of pop culture history earlier this year when it managed to cast a 2020 Jeep Wrangler Rubicon in a Super Bowl spot that resurrected Groundhog Day, the 1993 cult favorite in which TV weatherman Phil Connors (Bill Murray) finds himself living the same day over and over. The spot wasn’t just…

Baby Nut Makes His First Appearance on Planters Packaging

First Baby Nut conquered the Super Bowl. Now he’s set to do the same at the supermarket. For the first time, Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging. On the packaging, a wide-eyed Baby Nut…

These 81 Brands Are Shaping the Future of Commerce

What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why. The report identifies nine different brand categories resonating with consumers, ranking nine brands within…

Macy’s cuts 3,900 corporate jobs as layoffs hit headquarters

Chain has already trimmed staff at store, supply chain level.

Hard-Sided Vehicular Tents – The Redtail Overland Rooftop Camper is Made with Carbon Fiber (GALLERY)

(TrendHunter.com) Overlanding has become quite popular amongst adventure-craving consumers who are seeking out a way to explore new areas on their own terms, which is seeing solutions like the Redtail Overland…

Elegantly Organized Smart Desks – The Woolsey Smart Desk Hides Tech Components Inside (GALLERY)

(TrendHunter.com) The Woolsey Smart Desk has been designed by Sean Woolsey as an organized workstation that will accommodate professionals looking for a better furniture solution to outfit their home office with. The…

Sculpted Wooden Office Pods – The Hello Wood 'Workstation Cabin' Offers 86 Square Feet of Space (GALLERY)

(TrendHunter.com) The Hello Wood ‘Workstation Cabin’ is a prefabricated solution for placement on a property to immediately add in an additional space for work, play and beyond. The sculpted wooden…

Girl Scouts Seeks to Empower Women With Its New Platform

Girl Scouts is launching a new female empowerment for-profit brand intended to uplift women ages 25 to 54. The CircleAround Powered by Girl Scouts website will be created in partnership with Verizon and Shutterstock, among other soon-to-be-announced brands, and will provide content about business, wellness, health, parenting, news, relationships–you name it. The launch of CircleAround…

Facebook to Warn Users Who Are About to Share Articles Over 3 Months Old

Facebook added to its ongoing efforts to provide context on content shared via its platform with a new notification screen that alerts people who are about to share articles that are over 90 days old. People can still proceed and share the article if they believe doing so is relevant. Vice president of News Feed…

At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry

At this year’s virtual NewFronts, KitchenAid and digital agency Digitas revealed a project that’s been in the works for more than a year: “A Woman’s Place,” an upcoming documentary that follows three female chefs trying to make it in a male-dominated industry. They did not share details regarding the film’s release, but screened a two-minute…

Facebook agora te avisa quando uma matéria é de 3 meses atrás

Em mais um esforço para combater desinformação e notícias falsas na plataforma, o Facebook anunciou nesta quinta (25) uma nova tela de notificação que vai servir para ajudar o usuário a perceber quando matérias e links estão no ar há mais de 90 dias. A ferramenta chega como desenvolvimento do “botão de contexto” que a …

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Skol Beats cria ações para levar orgulho LGBTQIA+ das pistas para dentro de casa

Para celebrar o Mês do Orgulho LGBTQIA+, a Skol Beats se une ao coletivo Batekoo criando o movimento #OrgulhonaPista, com direito a festa, vídeo manifesto e curadoria dos principais acontecimentos do fim de semana. Para começar, nesta quinta-feira, 25/06, pelas redes sociais e ao lado da Batekoo, a Skol Beats apresenta uma série com quatro conteúdos exclusivos com …

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Kibon lança Magnum Vegano no Brasil

Magnum, marca mundial de sorvetes da Kibon, apresenta o novo Magnum Vegano, versão que promete agradar não só consumidores veganos e vegetarianos, mas também à demanda crescente de simpatizantes, além daqueles que buscam uma opção de alimentação mais equilibrada. O produto traz o sabor tradicional de Magnum já conhecido pelos consumidores da marca, e não …

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CD Projekt RED e Studio Trigger vão produzir anime de “Cyberpunk 2077” para a Netflix em 2022

O jogo “Cyberpunk 2077” é um dos mais aguardados da atual geração de consoles. Anunciado em 2012, o jogo será lançado apenas oito anos depois, para PlayStation 4 e Xbox One. O game, porém, não será o único produto relacionado a esse universo. Após anunciar um quadrinho anterior à história do jogo, a equipe de …

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Anti-Defamation League sends letter to advertisers, urging them to boycott Facebook

Civil rights group outlines case against social network as it organizes ad pause in July.

Disney Ditches Problematic Song of the South Theme for Splash Mountain

Splash Mountain, one of Disney’s problematic theme park attractions, will be “completely reimagined” from its current theme, which has its roots in Song of the South, a Disney movie the company has long disavowed. The official Disney Parks blog broke the news today with a first-look rendering of the new theme for the ride, which…