Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is…
In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn. It was seen as a major innovation for the MTA, the first update…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Trump Wants to Roll Back Protections for Social Media Companies,…
President Trump’s taking aim at Twitter for fact-checking his tweets is part of a long tradition upheld by aggrieved internet trolls. The stakes are high.
(TrendHunter.com) It doesn’t take much space to set up a home garden system, as Rise Gardens proves with its compact, three-level modular indoor unit. The in-home garden system is useful for growing everything…
The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts. For publishers, the pain has been particularly acute, partly through ad tech’s ability for buyers to automatically prevent ads being served next to content discussing the global pandemic,…
DoorDash is giving fans of five popular restaurant chains that it is partnered with a way to ease the pain of not being able to dine in at their locations during the coronavirus pandemic. The food delivery service is using Snapchat’s augmented reality technology on a lens that re-creates the interiors of Baskin-Robbins, Buffalo Wild…
“Inclusivity doesn’t go far enough–we need to belong. We need to create a community where there’s a sense of engagement and there’s value to that engagement,” said Tariq Hassan, CMO of Petco, in a conversation with Marcel Marcondes, U.S. CMO of Anheuser-Busch, during Wednesday’s Diversity and Inclusion Virtual Summit. Have a listen in the above…
“Tell the stories of underrepresented communities. … You cannot be what you cannot see,” said Stephanie Buscemi, CMO of Salesforce, in discussion with Tariq Hassan, CMO of Petco, at the virtual D&I Summit. Buscemi offered her perspective and the shared value of her organization of embracing, adopting and upholding diversity and inclusion in everything they…
Consistent with the theme of the entire D&I Summit, final speaker and Curaleaf CMO Jason White brought everyone to tears within the first 30 seconds between his customized “I Can’t Breathe” Zoom background and his heartfelt personal story about how his sister texted him the night before saying, “Your Life Matters.” “To be at this…
TikTok teamed up with more than 800 educational institutions, media publishers, public figures and real-world professional experts on #LearnOnTikTok, an initiative to bring learning material to the video creation platform. TikTok U.S. head of content partnerships Bryan Thoensen said in a blog post, “The reception from our community shows that people are eager to #LearnOnTikTok–and…
President Trump signed an executive order Thursday to try and limit liability protections long afforded to social platforms, an action that many experts say is on dubious legal footing. The order comes after two days of tension between the president and Twitter–typically the president’s preferred method of communicating–after the social media company took the unprecedented…
(TrendHunter.com) Devices and surfaces that we are in constant contact with have come under scrutiny during the COVID-19 pandemic as a breeding ground for the virus, which is seeing designers come up with solutions…
GLAAD CEO Sarah Kate Ellis opened her segment in the Adweek Diversity and Inclusion Summit with a big statement: “For the LGBTQ community, we’ve spent a large majority of our lives invisible, and we remain invisible within this Covid crisis and we’re not counted.” Ellis went deeper into the repercussions of being marginalized in conversation…
Shelley Zalis, CEO of The Female Quotient, is seeing a widening gap for women when it comes to parity and policy during the time of novel coronavirus. “If we wait and watch, we will continue to lag,” she told GLAAD’s Sarah Kate Ellis during Adweek’s Diversity and Inclusion Summit Wednesday. “Equality is a choice; unconscious…
Snap Inc. will livestream its Snap Partner Summit June 11, with in-person events still on hold due to the coronavirus pandemic. The webcast and video breakout sessions will be available on the Snapchat website, with “doors opening” at 9:45 a.m. PT/12:45 p.m. ET that day and the keynote beginning 15 minutes later. The keynote will…
Reaching the optimal balance between tone and authenticity in brand messaging may seem like an intimidating tightrope act when America’s eyes are glue on the actions of companies more so than ever before. To steer advertisers in the right direction, the Association of National Advertisers’ SeeHer collective in collaboration with Getty Images launched a guide…
Chipotle and Diplo are teaming up to preview the DJ’s new album on the fast-casual restaurant chain’s channel on Twitch. Diplo Presents Thomas Wesley Chapter 1: Snake Oil will be released Friday (May 29). Diplo will play the new album on Chipotle’s Twitch channel at 10 p.m. PT Thursday (May 28)/1 a.m. ET Friday, along…
Bozoma Saint John has a brilliant knack for getting people to sit up and listen to what she’s saying. That’s her strategy, and it’s effective. And it happened again at Adweek’s virtual D&I Summit Wednesday, when Saint John implored the thousands of people watching the Zoom gathering live to not get complacent. “I challenge us…
Earlier this month, Anheuser-Busch debuted Social Club Seltzer, a new line of hard seltzers inspired by classic cocktails–and to promote it, the beverage giant is leaning on the brand’s likely fans to create a campaign. The alcoholic beverage giant is asking designers, writers, filmmakers, producers and all-around creative hustlers to help build Social Club’s first…
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