Goose Island lança cerveja inspirada em drag queen de “RuPaul’s Drag Race”

Para celebrar o Mês do Orgulho LGBT+, a Goose Island está lançando uma edição especial da cerveja inspirada em Shea Couleé, drag queen participante da 9ª temporada do reality show “RuPaul’s Drag Race” e também da edição “RuPaul’s Drag Race All Stars”. Chamada Shea Coul-Alé, a cerveja de trigo e limão vem em uma lata …

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YouTube cria sistema de capítulos para facilitar navegação em vídeos longos

Navegar pelo YouTube enquanto se assiste a um vídeo de longa duração pode ser complicado, principalmente se você estiver em busca de um trecho específico, e não consiga de jeito nenhum encontrá-lo. Agora, porém, a rede social de vídeos anunciou uma novidade que vai facilitar bastante a vida daqueles que procuram por trechos específicos em …

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D&I Summit: Doubling Down on Equality and Inclusion

One of the big concerns during pandemics, wars, disasters and times of crisis is that crucial issues like diversity, inclusion, equality and equity in the workplace take a step back. In the first session of Adweek’s virtual Diversity and Inclusion Summit Wednesday, Procter & Gamble chief brand officer Marc Pritchard talked with Adweek’s chief community…

TikTok Beefs Up Its Web Experiences

TikTok released a host of new features aimed at bringing more of the video creation platform’s experiences to the web. After visiting the TikTok site and logging in with their credentials, users can now upload videos directly to TikTok via desktop. TikTok People can also like, share and comment on TikTok videos via the web….

WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome

As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way. The agreement means that all agencies within the WPP holding group (as well as their clients) have access to SuperAwesome’s tools, including a software platform that…

Hyundai and Tastemade Are Producing a Digital Series About Road Trips

Thirty-five million Americans have never left the state in which they were born–and as the Covid-19 pandemic continues to suppress travel across the country, that number likely won’t drop in the near future. But in a show of aspirational advertising, Hyundai is helping some of those 35 million Americans cross their state lines in a…

D&I Summit: Staying the Course

Organizations far and wide have learned that responding virtually to colleagues, industry peers and fellow association members has its challenges. In her two day jobs, first as chief diversity officer of Omnicom, and then as founder of Adcolor, Tiffany R. Warren is finding that working virtually has “tapped a source of creativity that was always…

This Experimental Adobe Feature Lets Online Shoppers Virtually Try on Clothes With AI

With the coronavirus pandemic keeping many physical retail stores shuttered and making photo shoots of all kinds more difficult, Adobe is experimenting with new ways for shoppers or models to virtually try on clothes. The software company outlined a new potential feature this week that uses artificial intelligence to transform a piece of clothing to…

Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It

Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory? This idea of sensory overlap is a concept explored in…

D&I Summit: Driving Holistic and Systemic Change

“Diversity and inclusion is one of the filters that is going to help us accelerate our transition out” of the Covid-19 pandemic, said Antonio Lucio, chief marketing officer of Facebook. In conversation with Tiffany R. Warren, Omnicom’s chief diversity officer and founder of Adcolor, Lucio impressed upon the point that without real action, it’s just…

D&I Summit: Making a Meaningful Difference at Scale

Verizon is getting a lot of kudos for its corporate response to the Covid-19 pandemic, not just to customers, but to society at large. Chief marketing officer Diego Scotti said it’s “the result of the work of a lot of people [who] started putting responsibility at the center of our strategy.” At Adweek’s virtual Diversity…

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic

People are watching more television these days. But companies are spending less time, effort and money on TV ads.

Google concede subsídios de US$ 1.000 para ajudar no home office de seus funcionários

O Google está oferecendo aos funcionários da empresa um subsídio de US$ 1.000 para a compra de móveis e equipamentos necessários para transformar suas casas em lugares mais adequados para trabalhar durante a pandemia de Covid-19. Em um email enviado aos funcionários, o CEO Sundar Pichai os atualizou que a empresa planeja continuar trabalhando remotamente …

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William J. Small, Key Official During CBS News’s Heyday, Dies at 93

As the network’s Washington bureau chief, Mr. Small built a journalistic all-star team that included Dan Rather, Lesley Stahl and many others.

Defying Trump, Twitter Doubles Down on Labeling Tweets

Twitter continued fact-checking posts even as President Trump threatened to limit protections for social media companies.

A Note to the Graduating Class From Someone Who Saw His Fair Share of Low Points

Dear advertising and marketing graduates, Let’s just say it: This sucks. This is not how you were supposed to wrap up your college careers. No graduation parties, no graduation ceremonies and no jobs (or a lot fewer than there were). I often reference a book written by M. Scott Peck. It’s kind of the original…

Goose Island Sashays Into Pride Month With Drag Queen-Inspired Beer

Though she’s been on the scene less than a decade, drag queen Shea Coule?, the onstage persona of 31-year-old Jaren Kyei Merrell, has quite the resume. In addition to enjoying the national limelight from RuPaul’s Drag Race (Coule? won four challenges in Season 9 and appeared in RuPaul’s Drag Race All Stars), the Chicago celeb…

The Price of Digital Ads Is Down 16% Due to Economic Impact of the Pandemic

The price of digital ads is down across the board because of the negative impact the coronavirus pandemic is having on the economy. Digital media owners have seen CPMs drop by 16% compared to what they had originally planned, according to a report from the IAB and PricewaterhouseCoopers. The economic impact of the pandemic has…

Go Go Bots Debuts Exclusively on Facebook Gaming

Facebook debuted Go Go Bots exclusively on Facebook Gaming. The title was created by Ustwo studios, which is part of Ustwo games, the company behind the popular Monument Valley mobile games. Go Go Bots was also created in collaboration with Facebook. It’s built on Facebook’s Instant Games platform. In Go Go Bots, players can choose…

3% Conference Goes Virtual With 3-Day Event in July

As live events continue to go virtual or postpone due to Covid-19, the 3% Conference has announced it will hold a three-day digital summit in July instead of its planned gathering in Atlanta this fall. The 3% Movement, a gender equality organization that champions inclusive change in advertising, will hold The Future of Work conference…