For some LGBTQ people, Pride month is equivalent to Christmas: the biggest holiday of the year, a chance to gather with loved ones and a time to reflect on the struggles and values that make the community special. But what happens when Pride falls during a pandemic and festivals, parades and parties are canceled across…
In May 2019, the World Health Organization included workplace burnout in its International Classification of Diseases diagnostic tool as an occupational phenomenon. This syndrome, brought on by chronic work-related stress, was concerning enough then. Flash forward a year and add a pandemic, and we have a situation that is massively disruptive, to say the very…
Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world. Publicly-listed Criteo has seen its stock price suffer since the decline of the cookie–arguably the cornerstone of ad tech–accelerated…
Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut down. Now, sports are finally starting to come back. First was South Korean baseball. Then Germany’s Bundesliga made a return. In the U.S., Nascar was the first major sport to fire the…
Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,…
O Facebook anunciou nesta quarta (27) o lançamento do Collab, um novo produto da divisão experimental da companhia que busca promover experiências colaborativas através da música. Mas embora disponível por enquanto na versão beta e apenas a usuários do iOS, o grande chamariz da plataforma é que sua operação lembra muito a do principal adversário …
O post Novo aplicativo experimental do Facebook copia principais ferramentas do TikTok apareceu primeiro em B9.
Fashion magazine editors have always been in the business of predicting the trends of upcoming seasons, months ahead of when their publications hit newsstands and subscribers’ mailboxes, but this year is particularly challenging. Editors in the coming days will be putting the finishing touches on their September editions, which are usually the largest of the…
Outdoor, Print
Deutsche Umwelthilfe
Today, German people—especially German youth—have a newfound awareness for environmental issues. At “Fridays for Future,” students gather every week and protest for more changes to save the environment. While there is a lot of information out there concerning pollution via the automotive industry and old energy, the topic of “single-use plastics” is still not as prominent. Germany is also one of the countries with the cleanest tap water in the world. Nevertheless the majority of German people prefers bottled water over tap water. So with 79% of the plastic waste ever produced now sitting in landfills, it is time to raise awareness.
Advertising Agency:Havas, Duesseldorf, Germany
Chief Creative Officer:Eric Schoeffler
Creative Director:Tobias Rabe, Tobias von Aesch
Art Director:Till Overwien, Alexander Aussem
Copywriter:Yanick Fischer, Leonid Ryazanskiy
Account Director:Sofia Panek
In typical Tel Aviv fashion, we knew that we would find our target audience at the beach. Therefor, we created a special product to help you navigate social distancing while still being able to enjoy your favorite past times (the beach and a burger) like a King.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. TikTok Is Growing Up, and So Are Its Users It…
Brand: North Face
Campaign Name: Voice of Exploration
Contributors: Yashashree Samant – Copywriter, Apaar Singhal – Copywriter
School: Miami Ad School, Mumbai
Description:
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.
Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.
The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.
A voice that has reached millions now emboldens the voices that couldn’t.
TikTok is marking Asian American and Pacific Islander Heritage Month with a weeklong virtual event running Tuesday, May 26, through Saturday, May 30. The video creation platform said in a blog post, “Every May, the U.S. celebrates AAPI Heritage Month to recognize the rich cultural history and impact the AAPI community has made. As AAPI…
The social media company came under fire — again — for not removing Mr. Trump’s posts that contain falsehoods.
After doling out several social initiatives to abate fans’ hankering to watch some action on the ice, the National Hockey League (NHL) has given hockey hopefuls something to hold out for in 2020: a modified Stanley Cup Playoffs experience. Both fans and players have wanted the NHL to complete its regular season since games have…
The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has proven beneficial to Pinterest. In January, the company rolled out a new ad format that allows users to purchase groceries directly from the site. Users simply scroll through the platform, click on…
It was only a matter of time before KFC got involved in the chicken sandwich wars. The world’s largest chicken chain has rolled out a bigger and, it promises, “better and more premium” fried chicken fillet sandwich. “We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts,” said…
HBO Max, the new streaming service from AT&T-owned WarnerMedia, finally arrives tomorrow, coming onto the scene as much of the country remains home, watching television far more than usual due to the ongoing Covid-19 pandemic. For the company’s big bet on streaming, executives are hopeful that they can scale up fast by using an existing…
Lançado em 2019, o documentário “Planeta dos Humanos”, chegou cercado de controvérsia por defender a tese de que energias sustentáveis não são o suficiente para resolver os problemas de esgotamento de recursos da humanidade. O filme foi dirigido por Jeff Gibbs e produzido por Michael Moore, conhecido e premiado cineasta de filmes como “Tiros em …
O post YouTube remove filme produzido por Michael Moore sobre problemas com energias renováveis apareceu primeiro em B9.
It appears as though New York Gov. Andrew Cuomo has a penchant for creative contests. Just months after asking New Yorkers to vote on their favorite license plate design, he once again urged the state’s residents to wield their voting power, this time for the “Wear a Mask New York Ad Contest” recently dreamed up…
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