A pandemia de COVID-19 restringiu de forma significativa as viagens no mundo todo. Nesse contexto, o Airbnb tem observado uma mudança no perfil de reservas pela plataforma, com os hóspedes procurando estadias mais longas na mesma cidade em que vivem para atender às mais diversas necessidades neste momento desafiador. No Brasil, essa tendência é percebida …
Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify’s viewability and fraud verification technology and data….
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 18 Champions of Diversity and Inclusion, and the Younger Generation…
As Americans begin yet another week of sheltering in place due to COVID-19, their TV viewing has continued to increase across all demographics and dayparts, but particularly among younger audiences and daytime television, according to a new VAB report. Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and…
Quibi, the much-anticipated short-form streaming service featuring high-end, mobile-only programming, is finally here, arriving in an already crowded streaming market that has been upended amid the continued spread of COVID-19. As a result, the platform–which was created and has been marketed to on-the-go audiences–has had to revamp its campaign in the home stretch now that…
Krishna Kumar is from Chennai, a self-taught 3D Motion and Graphic Designer. Who is a diehard fan of Dexter’s laboratory, Marvel and DC. He has started his career in the film VFX industry as a Compositor, Motion and Title artist. He then moved into corporate as a graphic designer and implemented his infographic skills in animation and became a Motion designer again. He is good at creating Explanation videos of products and he loves to create marketing and sales videos, product tutorials, brand and website animation, product prototype animations, etc. He has fuelled by curiosity and passion for design and most of his skills are self-taught and all that he has learned has been extramural; outside the walls. He designs characters, paint, illustrates, storyboard and does visual developments and he has been working in the field of animation for the last 8+ years. Currently, He is working as a Creative Director (Motion & Design) at an IT product based company AppviewX. He likes to learn new things and explore new mediums and love to be challenged.
Why are you a Graphic/Motion Designer? My interest in Art and Design roots back to my childhood where all the shows on cartoon network were quite inspiring and created enthusiasm in me to become what I am today!
Did you attend school for fine art or design? NO, I’m completely self-taught! I have completed M.A Mass Communication, however, my fortune led me to what I love.
You have a distinct style of Design. How long did it take you to develop your style? Thanks! Practice makes a man perfect, with a lot of practice and consistency it took me around 4 years to find a unique style in me. As we all know, Art and Design are two ever-emerging elements of this world, and I’m evolving each day to relate with current industry trends and needs.
Your designs have a lot of awesome illustrations. How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it? To be a good motion designer, you have to be a great graphic designer in the first place. Motion design is like a superset and all other factors (Graphic design, Color sense, Typography, Alignment, etc..) are subsets of it. In a need for high-quality motion graphics, I found there is an equal need for good visuals which made me realize the importance of graphic design and started practicing more consistently.
Were there any particular role models for you when you grew up? There are many. But particularly In my family, my grandfather used to make crafts and draw a lot. During my summer holidays, I used to spend lots of time with him and he inspired me a lot. And A.R Rahman. I’d say I used to notice very keenly the nuances he adds in his compositions and the western plus Indian music mix (Fusion of different Instruments) got my attention and I still follow those patterns in my graphic design and motion.
Who was the most influential personality on your career in graphic design? Yes, Andrew Kremer, Raphael Rau was my first inspiration when I got into this field and there are many others too to name a few- Andrew Vucko, Ordinary Folks, Aleksandar Savic, etc.
When and how did you start freelancing? I started freelance 10 years ago and my first project was received from Indiapost through my friend.
Was there any time when you wanted to quit graphic/motion design? No way. I love what I do. I can’t leave this.
Are many advertising agencies hiring graphic designers? Do you work more with brands or production companies/TV Channels? Yes, nowadays Graphic/ Motion design is part of any company not only advertising agencies and Now I’m interested in product companies. Especially in video marketing.
Do you have clients who give you steady work or do you advertise for new clients often? Can we skip this question? Because it might affect my job:D
How do you market yourself? Through my work quality.
Any other Indian graphic/motion/branding designers who you admire? I like a lot of artists, specifically the great illustrator Danny Jose, Motion designer Ameen, Trendy agency Adaar VFX.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic and motion design as a career option? Passion, Plan, Sticking to it, Consistency, Discipline make us a great person in any industry. Design challenges/ personal projects make us learn things much easier within a specific time frame instead of practicing randomly or expecting to get experience from official work. Career-wise, once familiar with the technical things, concentrating on soft skills will help one grow and move upward whether as an employee or freelancer. If we are able to achieve this, then the future is ours – We have to create our own opportunity.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price? Yes, nowadays clients are acquiring awareness about the design and its need in their businesses. I’d say we have to educate our clients to make them understand the process we follow and the impact of the design in business.
Mac or PC? Both
Who would you like to take out for dinner? A.R. Rahman
What’s on your iPod? I don’t have an iPod. I love to listen to soundtracks from the movies at one point of time Tron legacy’s soundtracks were my morning suprabhartham:), ACDC albums, and of course my most favorite A.R. Rahman songs in all the languages.
What’s your Twitter Handle? Instagram? Insta: krish_mograph
CNN once prevented Chris Cuomo from interviewing his brother on the air. But that all changed with the arrival of the coronavirus, and now it’s changing television, too.
Marketing both reflects and perpetuates how people think about each other and the world around them–which is why it’s so important that the people shaping those messages are truly representative of the audiences they serve. For the second year running, we’re proud to have teamed up with Adcolor members and the group’s founder and president,…
There’s no other way to say it: We are facing an unprecedented international crisis in COVID-19, a pandemic that’s rapidly unfolding before our eyes. The information evolves daily. The road ahead is tough to see. But one thing is clear: The hard work has just begun. Stopping the spread requires each and every one of…
While the coronavirus pandemic has clearly had a stalling effect on the marketing industry, the global lockdown of home quarantine has had one unexpected benefit for rising talent in the field: a surging interest in one-on-one mentorship and networking. Fueled both by the exponential growth in daily usage of video chat platforms like Zoom and…
Catalyst’s #BiasCorrect campaign grew in its second year in terms of participation (a 52% increase) and scope of inclusion. The project features photos of women accompanied by stereotypical words alongside alternate adjectives. Donated media that ran the campaign on New York bus shelters, Captivate elevator screens, Hulu and digital helped raise awareness, with over 49…
As the coronavirus spreads around the world, it leaves a trail of misinformation in its wake. On social media, where the algorithms reward engaging content regardless of its veracity, platforms like Facebook, Twitter and YouTube carry the hefty burden of cleaning up harmful rumors from innocent users, bogus claims from profiteers and disinformation campaigns from…
There has never been a time when we’ve relied more on digital tools to enable communications between people and teams. All the hype about how “working from home” is a great new answer is annoying in its shortsightedness. But that’s not what concerns me. I am more concerned about who is left out of this […]
Jeffrey Katzenberg and Meg Whitman had to cancel a starry Hollywood party for their short-video platform because of the virus. But Quibi is still going live.
(TrendHunter.com) The April 2020 sports trends are passionate and honor the many different athletic concepts in the world of sports. As the world comes to a standstill with the recent COVID-19 outbreak, many sports…
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