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Apr 06

YouTube da Disney lança série de curtas de “Frozen” produzidos em casa por animador

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O distanciamento social para combater a pandemia do novo coronavírus tem se mostrado uma oportunidade para o mercado de streamings de filmes e séries. Um estudo divulgado na última semana, por exemplo, mostra que serviços como Netflix e o Amazon Prime Video registraram um crescimento de quase 20% no último mês. A Disney, então, está …

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Apr 06

The Weeknd Repeats at No. 1, but Spotify’s Top Songs Are Slipping

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Listening habits continue to shift during the coronavirus pandemic, leading to the third straight week of decline for the streaming service’s top 200 tracks.

Apr 06

Twitter Saw a 71% Increase in Gaming Conversation in the Second Half of March 2020

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Video games are currently a hot topic on Twitter, with the coronavirus pandemic keeping people at home and eliminating other forms of entertainment. The social network revealed Monday that it saw a 71% increase in gaming-related conversation volume and a 38% increase in unique authors in the second half of March, when social distancing measures…

Apr 06

Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19

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As brands continue pivoting to virtual experiences due to the COVID-19 pandemic, Global Citizen and Pepsi have partnered to produce a one-night, international livestreamed event to highlight healthcare workers and amplify the efforts of organizations providing aid those impacted by the crisis. Global Citizen, an international advocacy platform dedicated to ending extreme poverty by 2030,…

Apr 06

After Postponing Due to COVID-19, Tribeca Film Festival Goes Digital

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After last month’s decision to postpone the 19th annual Tribeca Film Festival, originally scheduled for April 15-26, organizers announced that select programming from the event will be available online. The virtual festival will include the brand storytelling Tribeca X Awards, which launched Friday, as well as the Industry Extranet Resource Hub, Jury and Art Awards…

Apr 06

Amazon Will Stream Phoebe Waller-Bridge’s Fleabag Play for Charity

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Devoted fans of Phoebe Waller-Bridge’s riotous tragicomedy Fleabag who devoured the two-season Emmy-winning Amazon Prime series much too quickly now have another piece of Fleabag content to binge–and it’s for a good cause. Waller-Bridge’s one-woman Fleabag play, on which the show is based, will be available to stream on Amazon Prime for two weeks beginning…

Apr 06

Extraordinary times call for extraordinary minds

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Apr 06

What's In a Name: #QuarantineLife

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What's In a Name Digital Ad - #QuarantineLife

As we are amidst an unprecedented pandemic, here’s our – a Branding & Digital Marketing Agency’s, take on things that will help us all. As an agency, we tried integrating various Social Media Channels in our message.

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Apr 06

Durex: Quarantine Safety Tips

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Durex Integrated Ad - Quarantine Safety Tips

When there’s nothing to do but each other, we’ve got you covered. Durex gives guidelines for staying protected in unprecedentedly horny times.

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Apr 06

Samaritans: Just Call

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As Ireland’s first ever helpline, Dublin Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year, volunteers make themselves available to help those feeling suicidal, depressed, or experiencing grief. Running such a service involves huge amounts of effort and dedication, and with the current health crisis placing so many in isolation – the service has never been more vital. That’s why TBWADublin wanted to help. The challenge for the team was to create a campaign that would grab attention while also encapsulating the role Dublin Samaritans provides for those in need. Inspired by topographic imagery, each execution uses layers to illustrate the way worry or feeling overwhelmed can affect people deep below the surface. The copy then simply shows how easy it is to get in touch, and has been adapted to work across a number of different formats.

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Apr 06

Vision Thing / Covid-19 Spreader Stories: Covid-19 Spreader Stories

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Vision Thing wanted to do their bit to fight the spread of COVID-19 in New Zealand. So they’ve teamed up with animation studio Wield to create Spreader Stories. Based on the stupid ways people are breaching the current lockdown, these stories aim to raise awareness of the things we SHOULDN’T be doing right now. These two online films are just the beginning of the campaign. Because if people keep breaching, Vision Thing and Wield will keep making videos. In fact, people can send in their accounts of lockdown breaches to Vision Thing who will then turn them into Spreader Stories.

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Apr 06

The 4 Types of Sports Fans and How Marketers Can Catch Their Attention Without Live Sports

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Live sports, like most industries, have been drastically affected by the impacts of COVID-19. In the month of March alone, the NCAA canceled March Madness entirely and several professional leagues including the NBA, MLB and NHL postponed their seasons. The impact of the pandemic on sports has now reached a global level, with the IOC…

Apr 06

Adweek Together: How to Keep D&I Front and Center During Coronavirus

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The U.S. economy had a lot going for it even six weeks ago. But since the rapid rise in COVID-19 infections, and the measures in place to slow the spread, the economy has nearly ground to a halt. In a strong economy, some workplace initiatives that companies work so hard to make front and center…

Apr 06

4A’s Advises Brands to Rethink Suitability Around News Content

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Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address. Today, the 4A’s Advertisers Protection Bureau published a position paper, titled Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action, to help navigate the nuances of brand safety and suitability in relation to…

Apr 06

Uber anuncia viagens gratuitas para apoiar doação de sangue

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A Uber anunciou hoje uma nova medida para apoiar a sociedade no enfrentamento à pandemia global de COVID-19. A empresa vai custear a viagem de doadores que queriam se deslocar para bancos de sangue. A medida faz parte do compromisso anunciado pelo CEO da Uber, Dara Khosrowshahi, de fornecer em todo o mundo 10 milhões …

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Apr 06

Academia vai doar US$ 6 milhões para ajudar profissionais do cinema afetados pela crise do coronavírus

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A Academia de Artes e Ciências Cinematográficas anunciou na última sexta (3) a doação de seis milhões de dólares para o apoio de trabalhadores da indústria audiovisual que passam por apuros financeiros durante a época de pandemia. O valor será destinado a organizações que vem promovendo auxílio a diversos segmentos do meio na crise. De …

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