The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable–media not so much. The fragility of this wishful thinking was exposed…
A false idea linking the spread of the coronavirus to 5G wireless technology has spurred more than 100 incidents this month, officials said.
His career began when he found a camera in a park as a boy. A famous campaign for Estée Lauder followed, as did images of celebrities in black turtlenecks.
For many, a trip to the grocery store–formerly routine, carried out mindlessly–has become an anxiety-inducing experience due to concerns surrounding the coronavirus. Shoppers are concerned about maintaining social distance in crowded aisles and whether those cans of peas have been properly disinfected. That’s if they can find what they need, as panic buyers have left…
Only a few industries, services among them, have taken a harder hit from COVID-19 than the travel industry. The U.S. Travel Association predicts 5.9 million jobs will be lost by the end of April due to declining travel. Overall, the travel industry supports 15.8 million American jobs. In a U.S. workforce of approximately 156 million,…
COVID-19 has wiped the calendars of experiential and live event agencies for the foreseeable future, forcing them to shift their business models. Agencies that have been able to stay afloat are working with clients on digital pivots or contact-free consumer experiences as well as brainstorming ideas for when events potentially return post-pandemic. Simultaneously, some companies…
The National Hockey League released a social video tribute from players and teams to fans who are missing the sport during the coronavirus pandemic. We Miss Hockey is available via the league’s presences on Facebook, Instagram, Twitter and YouTube. It features players Sidney Crosby, Drew Doughty, Oliver Ekman-Larsson, Marc-Andre Fleury, Nick Foligno, Claude Giroux, Connor…
First off, let’s be clear: Wear what you want. Your personal fashion choices shouldn’t be second guessed by others, and only assholes go around questioning whether you’ve earned the right to wear a Silver Surfer shirt or whatever. That said, it certainly never hurts to understand the context of what you’re wearing, including when you…
In 1970 he founded Black Enterprise magazine to encourage his fellow African-American professionals. He later collected his advice in a best-selling book.
A false idea linking the spread of the coronavirus to 5G wireless technology has spurred more than 100 incidents this month, officials said.
A surf film with a very surprising ending… Male hair care where anything goes.
Trolls World Tour may not be heading to movie theaters, as originally planned, but the feature film from DreamWorks Animation and Universal Pictures is making its presence felt on digital and social platforms prior to its release via on-demand via streaming platforms in the U.S. Friday (April 10). Universal teamed up with Snapchat on an…
Welcome, graduating class of 2020! Ouch–I know. In just a few weeks, hundreds will graduate from portfolio schools like the Creative Circus, VCU and Miami Ad School; thousands will be graduating from undergrad programs like BYU, Syracuse and the University of Texas. Only months ago, the job market was on fire. But oh so quickly…
Actor Bill Murray returns today in a familiar role in series of vignettes on Jeep’s social channels as the brand encourages consumers to stay off the road as the days are beginning to blend together. “We understand that every day is starting to seem the same,” begins one video as an alarm clock strikes 6:00…
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World Health Organization
Covid-19 is an equal opportunity global killer. It makes no difference between race or social standing. To keep virus from spreading, we all need to literally spread out and stay at least 2 meters away from anyone, but the best way to stifle the spread is to stay home.
Stay 2 meters away from everyone even better, please #StayHome.
Spread out. Save Lives.
Advertising Agency:The Other Guys, Canada
Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.
Marcel is here. Near the end of March, Publicis Groupe CEO Arthur Sadoun announced in an internal video that the holding company was accelerating the global launch of its AI-driven connectivity platform Marcel, beginning with the U.S. this week, citing the need to stay connected to meet both employee and client needs. Publicis Groupe chief…
One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is now in the process of dissolving entirely this year, as most presenters have decided to delay their virtual events for…
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