Hasta La Creative!

St. Luke’s is launching a new film to reinforce the #STAYHOMENOW message as the government extends the lockdown across the UK. The film to be shared on social media features UK frontline keyworkers, actors and singers speaking the words of the 1939 song “We’ll Meet Again” made famous by Dame Vera Lynn, which she recently re-recorded with Welsh mezzo-soprano, Katherine Jenkins.

A poignant tribute to the UK’s frontline key workers and the National Health Service (NHS), the film positively reinforces the World Health Organisation (WHO) and UK Government message to save lives, by staying home and practising social distancing to slow the spread of COVID-19. Importantly, to give health workers and the UK National Health Service (NHS) a chance to treat those who most need their help.

There is national respect for health workers and particularly frontline workers in the NHS which is demonstrated every Thursday night as the nation stop to #clapforcarers at 8pm to thousands of individuals and businesses supporting communities locally and nationwide.

The hum of urban life is music to the ears of many, however, as everyone social distances, silence has filled the normally rowdy and lively city streets, amplifying the loneliness already felt during quarantine. Even in Naples, the home town of ISAIA, the proudly Neapolitan menswear brand known for its high-end tailoring and heartwarming irony.
To break the quiet LOW, a division of the creative agency The Big Now/mcgarrybowen led by Massimiliano Chiesa has created “Empty Naples”, a simple but heart-felt idea to animate ISAIA’s Instagram: instagram.com/isaia/
In collaboration with NapoliSoundscape, a project founded in 2013 to collect the background noises of Naples in danger of extinction, LOW found a way to keep these sounds alive during quarantine.
“Empty Naples” comprises three images of a deserted Naples shot by Santangelo Studios and overlaid with a Napolisoundscape audio recording of a bustling piazza. Each post is an invitation to recollect a happy past and imagine a bright future while acknowledging the difficult present.
For Isaia this means sharing its vibrant home, Naples. With soul-stirring imagery and sounds, LOW for ISAIA’s “Empty Naples” transports viewers to better days. While just a brief moment on an Instagram, it’s a powerful boost of optimism necessary to face the dilemma at hand.

The film follows Namibia Flores Rodriguez, a female boxer in Havana. For decades, she’s trained 5 hours a day – every day – in hopes to one day win an Olympic gold title in boxing. But, in Cuba, boxing is banned for women. Although her native nation is one of the most successful olympic boxing countries in history, women aren’t allowed in the ring. Now, aged 39 and just one year shy of the official age cap, Namibia is fighting for her final chance.
Cuba, one of the most successful olympic boxing countries in history, has a long standing ban on females participating in the sport. Stemming from the late wife of Raul Castro, Vilma Espin, the ban has proved to be unsuccessful in preventing women from training. Espin, who feared that Cuban women would risk ruining their beauty by participating in such activities by causing damage to their features, has only inspired generations of female fighters and rule breakers.

Everything has to be locked down due to the virus. But what if you can’t stay in because you don’t have a home to go to. If you’re literally homeless?

But finding shelter isn’t the only issue homeless people are facing during the crisis. With the majority of shops closed some people don’t know where to find food or even wash their hands.

Agency came up with the idea of solo street musical marathon #listenathome #??????????? for those who have no home. A marathon to raise the awareness of the problem and raise money to help homeless people to get their daily meals, face masks and hand sanitizers.

2020 – Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions.
Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company.
The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was followed by an idea that brings Serviceplan’s “Born integrated” philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog – everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
Alexander Schill, Worldwide Chief Creative Officer Serviceplan Group explains: “Serviceplan was started in 1970 by two co-founders in Munich, and we have since become Europe’s leading independent agency group. In the 50 year anniversary design we combine our pride in the past with the excitement of working together in the future. Because for the future, more than ever before – and not only in view of the current challenges in the world – the individual is nothing without the team. In the future, our industry will be characterized more than ever before by cooperation and the creation of the right teams.”
The anniversary design and the integrated implementation idea were developed in cooperation between the Serviceplan Creative Board and the Hamburg design agency Studio Oeding.