Apr
27
Apr
27
Adweek Together: WABC Anchor Bill Ritter on Working Through the Pandemic
Posted in: UncategorizedWatching how TV news has covered the coronavirus is a reminder that the pandemic affects us all. Hundreds of local, national and international anchors and reporters have taken us into their homes to tell us how Covid-19 has affected their communities. And in some cases, those TV news anchors and reporters have themselves contracted the…
Apr
27
On the Adweek Podcast: Creativity in Quarantine and Leadership Within Limits
Posted in: Uncategorized“We all have to admit we’re experiencing loss,” says clinical psychologist and organizational expert Nicole Lipkin. “But I think with loss comes a rebirth in how we show up after this. Each and every one of us has an opportunity to show up in this.” On this week’s episode of Yeah, That’s Probably an Ad,…
Apr
27
Burger King “censura” seus próprios anúncios para evitar vontades na quarentena
Posted in: Uncategorized
Na África do Sul, o Burger King lançou uma campanha que “censura” seus anúncios próprios anúncios a fim de evitar tentações durante o período de quarentena. As imagens trazem itens de menu sendo censurados, com fotos pixeladas de batatas, hambúrgueres e outros produtos da rede de fast food. “A partir de agora, nossa publicidade também …
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Apr
27
Daft Punk vai voltar a orquestrar trilhas sonoras em novo filme de Dario Argento
Posted in: Uncategorized
O Daft Punk anda mais ou menos silencioso desde que monopolizou o mundo da música em 2013 com seu “Random Access Memories”. Depois do sucesso avassalador de faixas como “Get Lucky” e “Lose Yourself to Dance”, o duo francês de eletrônica se manteve produtivo apenas em colaborações pontuais para artistas como Pharrell Williams, The Weeknd …
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Apr
27
Spotify Looks to Bring Its Listeners Some Daily Wellness
Posted in: UncategorizedSpotify is looking to bring some peace and optimism to listeners during these uncertain times with its debut of the Daily Wellness playlist. Daily Wellness is a mix of music and podcasts, refreshed each morning and evening, and it is currently available to free and premium users in the U.K. and U.S. via the Made…
Apr
27
8 Steps for Breaking Your Agency Out of Its Pre-Covid Habits
Posted in: UncategorizedThe game of tag got away from us. We were constantly “it,” never quite catching up to our audiences and getting tired. Need a campaign? Tag that influencer over there. Have a project? Tag eight agencies to pitch for it. Need to stay relevant? Tag something with a lot of views and slap a logo…
Apr
27
IAS Names Former McCann Executive as New CFO
Posted in: UncategorizedIntegral Ad Science has named former McCann executive Eu-Gene Sung as its new chief financial officer. Sung will officially begin her new role at the brand safety vendor on May 6. She will report directly to CEO Lisa Utzschneider. “We have ambitious goals at IAS and Eu-Gene’s experience working closely with CEOs to grow businesses,…
Apr
27
‘Highly Forwarded’ Messages on WhatsApp Are Down 70%
Posted in: UncategorizedWhatsApp introduced a limit on the number of times a message could be forwarded earlier this month, with the aim of preventing the spread of misinformation, and the Facebook-owned messaging application said Monday that it is happy with the results thus far. Under the new policy, once a message has previously been forwarded five times,…
Apr
27
Facebook Gaming: Here’s How to Find and Follow Suggested Streamers
Posted in: UncategorizedDid you know that the Facebook Gaming application will recommend streamers for you to follow? Our guide will show you how to view these “suggested streamers” within the app. Note: These screenshots were captured in the Facebook Gaming app on Android. Step 1: On the Facebook Gaming home screen, tap “Following” in the navigation bar…
Apr
27
Aplicativo gera alerta sobre aglomeração de pessoas e preços abusivos
Posted in: Uncategorized
Ativo desde 2018 e atualmente com mais de 47 mil usuários, o aplicativo gratuito de segurança colaborativa Be On lançou duas novas funcionalidades no enfrentamento à Covid-19. São as ferramentas “Aglomeração de Pessoas” e “Preços Abusivos”. Manter o distanciamento social é a principal medida para achatar a curva de crescimento do vírus, mas também um dos maiores …
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Apr
27
Com Ivete Sangalo, comercial de Dia das Mães da Natura exalta resiliência em meio a quarentena
Posted in: Uncategorized
Durante a live de quarentena de Ivete Sangalo no último sábado, 25 de maio, a Natura lançou o seu comercial oficial para o Dia das Mães deste ano, que obviamente busca situar as comemorações da data à dura realidade do mundo da pandemia. E a solução da marca para unir os dois temas foi ressaltar …
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Apr
27
Toast color chart / Une copie qui ne fait pas dans la nuance?
Posted in: Uncategorized |
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| THE ORIGINAL? Smith Restaurant and Bar – 2018 “Brunch your way” Click on the image to enlarge Source : Lüerzer’s International Archive Agency : Leo Burnett, Toronto (Canada) |
LESS ORIGINAL Revolution Cooking toaster – 2020 “Finally, toast exactly how you like it” Source : Adsoftheworld Agency : MMB, Boston (USA) |
Apr
27
Advertisers Can Now Buy the First Commercial Users See on Snapchat Shows
Posted in: UncategorizedSnapchat announced today a new way for brands to advertise on the platform. Under the new offering, dubbed First Commercial, brands can be the first commercial any user sees before the first Snap show they watch that day. AT&T and others have already tested out this feature, aimed at reaching a mass audience on the…
Apr
27
5 Ways to Reframe Your Thinking and Marketing
Posted in: UncategorizedCovid-19 has cut off many paths of traditional advertising, leaving brands unsure about how to reframe marketing. This is the second time I’ve encountered a Covid-19-like moment. Fortunately, the first was a drill, a brief from a client years ago: What should we do in a world without paid advertising? What should we do in…
Apr
27
This Is Etsy’s Moment
Posted in: UncategorizedAmazon.com is positioned to win right now, but the Seattle-based behemoth isn’t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares […]
The post This Is Etsy’s Moment appeared first on Adpulp.
Apr
27
Bradesco reforça importância da resiliência em mensagem de apoio ao empresariado brasileiro
Posted in: Uncategorized
A nova campanha do Bradesco, voltada especialmente para os empreendedores brasileiros, ressalta a importância de se manter resiliente neste momento de crise causada pela pandemia de Covid-19. Intitulado “Aguente Firme. Vai Passar”, o filme estreou no último sábado, 25/04, no intervalo do Jornal Nacional, na Rede Globo. A campanha mostra os questionamentos que cercam as …
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Apr
27
Limite de encaminhamento reduziu disseminação de mensagens virais em 70%, segundo WhatsApp
Posted in: Uncategorized
Depois de introduzir limites ainda mais severos no compartilhamento de mensagens no início do mês, o WhatsApp parece ter começado a alcançar resultados efetivos no combate à desinformação da plataforma. A companhia confirmou nesta segunda (27) que a disseminação de mensagens virais na rede social caiu até 70% ao redor do mundo desde que se …
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Apr
27
Babyshop Ramadan: A World We Deserve
Posted in: Uncategorized
Film, Online
Babyshop
In Ramadan, during COVID-19 and lockdowns, Babyshop, a leading children’s retailer from the Middle East, launches “A World We Deserve”, sharing what children will remember when these uncertain times are over. Through the eyes and the words of children from around the world, the brand has launched a film and an original song to kick off its month-long activities. In a challenging economic environment, the film completely breaks away from the typical mold of Ramadan ads (mega production, celebrity endorsements, dances, people getting together, eating together, celebrating together, doing kind acts for others and the like) and of COVID-19 ads (UGC, remaking old videos, empty streets, etc.).
Advertising Agency:FP7/McCann, Dubai, United Arab Emirates
Head Of Marketing:Mitin Chakraborty
Marketing Manager:Mona El Zibda
Creative Manager:Karla Nicoletti
Manager:Joana Lima
Social Media:Joana Lima
Production:FP7 McCann Dubai
Director:Tahaab Rais
Producer:Vicky Kriplani
Editor and Colourist:Ashraf Muhammadunny
Singer:Brittin Lane
Songwriter:Tahaab Rais
Composer:Brittin Lane
Creative:FP7 McCann Dubai
Regional Ecd:Oliver Robinson, Fouad Abdel Malak
Creative Director:Tahaab Rais, Aunindo Sen
Copywriter:Tahaab Rais, Karim Kazan
Art Director:Tahaab Rais, Karim Kazan
Ecd:Karim Kazan
Regional Head of Strategy:Tahaab Rais
Group Account Director:Vicky Kriplani
Retoucher:Amit Borawake
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