Facebook Takes Down Another Network for Foreign Interference

Facebook removed a network of 49 accounts, 69 pages and 85 Instagram accounts for engaging in foreign interference, or coordinated inauthentic behavior on behalf of foreign actors. The network was operated by local nationals–some wittingly and some unwittingly–in Ghana and Nigeria, on behalf of individuals in Russia, and its content was targeted toward the U.S….

When Tom Hanks, Hollywood’s Everyman, Gets Coronavirus

Mr. Hanks is not like other movie stars, and that showed in the way people reacted to his announcement that he was infected.

Major Publishers Take Down Paywalls for Coronavirus Coverage

Midterm elections, massive snowstorms and now coronavirus. Those are the coverage areas so important to the public that publications have been willing to make articles about these things free to read. U.S.-based media organizations have been tasked with bending to the quick-moving whims of coronavirus all week as more cases of the virus are discovered…

As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure

Despite expecting more from their agency partners for less, marketers are taking more time to fork over cash for their services, a practice that’s disproportionately affecting smaller agencies with fewer resources. Payment terms, long a point of contention between brands and agencies, have increased in the past year, according to a recent report by the…

“Mulan”, “Novos Mutantes” e “Antlers” são os mais novos filmes adiados por conta do coronavírus

O calendário de Hollywood para março de 2020 está extinto de vez. Depois de voltar atrás na decisão de manter os parques abertos durante a pandemia do coronavírus, a Disney anunciou no fim da tarde desta quinta-feira (12) uma série de adiamentos de seus lançamentos nos cinemas. Os filmes, no caso, são “Mulan”, “Novos Mutantes” …

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How Is the Cruise Industry Handling the Coronavirus Crisis?

Kristy Adler has never seen anything like the coronavirus outbreak unfolding worldwide. A travel agent who has specialized in cruising for more than 30 years, her phones have been ringing constantly–with customers asking about cancellations and refunds. “Never have I seen so much chaos, confusion and panic in travelers, especially over the last two weeks,”…

Kirk McDonald Named Interim Boss of AT&T’s Xandr

Kirk McDonald has been installed as interim chief executive of Xandr following the unexpected exit of Brian Lesser, a move that cut short his two-and-a-half-year reign at the top of AT&T’s ad-tech unit. Xandr has yet to officially communicate externally on the reshuffle of its leadership team despite multiple press requests for comment but sources…

Burger King alfineta concorrentes com placas “vizinho não faz churrasco”

Em sua nova campanha, o Burger King brinca com a ideia do cheiro de churrasco ser, em alguns casos, um impeditivo no momento de comprar ou alugar um imóvel. A rede de fast food se propõe a “ajudar” quem procura um apartamento a encontrar o vizinho perfeito colocando placas de “Aluga-se” e “Vende-se” em alguns …

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Repórteres Sem Fronteiras cria biblioteca no “Minecraft” para combater censura ao redor do planeta

Em parceria com a BlockWorks, a Repórteres Sem Fronteiras lançou esta semana uma nova iniciativa para combater a censura em países com regimes opressores à liberdade de expressão e o jornalismo. A reviravolta está na plataforma escolhida: o “Minecraft”, o popular jogo de construção da Microsoft que por um acaso é um dos poucos locais …

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Ministério da Saúde lança curso online sobre prevenção do novo coronavírus

A fim de evitar a proliferação de fake news e informar corretamente sobre a prevenção do coronavírus, o Ministério da Saúde lança um curso online e gratuito para a população e profissionais da saúde. Criado em parceria com o Laboratório de Inovação Tecnológica em Saúde (LAIS) da UFRN, a Organização Mundial da Saúde (OMS) e …

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Disneyland Closing in Response to Coronavirus

The 65-year-old theme park in Anaheim, Calif., has suspended operations on only three prior occasions.

How Hard Will the European Flight Ban Hit the Airline Industry?

Among the many surprises to come out of Wednesday night’s national televised address by President Donald Trump, the biggest was easily a travel ban slapped on most of Europe. Starting Friday at midnight, the government will suspend flights to and from the continent for 30 days. The ban affects the so-called Schengen Area–26 EU states…

Facebook Expands Availability of Local Alerts in Response to the Coronavirus Pandemic

Facebook is expanding access to its local alerts feature to more municipal governments, state and local emergency response organizations and law enforcement agencies in order to help them share timely and accurate information in the wake of the coronavirus pandemic. The social network began testing local alerts from government and first-responder pages in November 2018…

Teatros da Broadway vão encerrar atividades em respeito às medidas de Nova York contra coronavírus

[Nota atualizada às 17h30 com anúncio de fechamento da Disneyland em Anaheim] SXSW, NBA, Hollywood… a lista de eventos públicos cancelados por conta do coronavírus é grande e continua crescendo ao redor do globo, conforme a pandemia se alastra e novos casos são detectados pelas organizações de saúde. E com a doença espalhando-se a passos …

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TENA: #Ageless

Twitch Partners With Comscore to Provide New Audience Metrics

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content–much of which involves gaming. “Our new partnership with Twitch is more proof of Comscore’s dedication to innovation within audience measurement and across screens,” said Carol Hinnant, Chief Revenue Officer, Comscore in a…

WarnerMedia and Xandr Scrap Joint Upfront Event in May Due to Coronavirus Spread

AT&T is the third media company today to pull the plug on its upfronts week presentation in May, opting to go digital-only as yet another upfront presentation is canceled because of the ongoing coronavirus pandemic. The combined WarnerMedia/Xandr upfront, which was set for May 13 in New York’s Hulu Theater at MSG, has been scrapped….

McDonald’s apresenta “indecência de queijo” em lançamento do novo Big Tasty

O Big Tasty ganhou uma versão com três tipos de queijo: emental, cheddar e creme de muçarela. E para contar aos consumidores a novidade, a marca preparou uma campanha cheia de sedução com o conceito food porn. O filme criado pela DPZ&T, produzido pela Paranoid e dirigido por Luis Mermet, mostra pessoas totalmente envolvidas pelo …

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How to Survive a Brand Quarantine During Coronavirus

As publicists, brand marketers and agency owners, many of us are not prepared for coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become invaluable. We are used to helping clients with short term PR fiascos or crisis com issues. But make…

Roku Axes Its Live NewFronts Presentation

More companies are bowing out of their live presentations at NewFronts. Roku, the connected TV player and platform that is slated to present at the NewFronts for the first time this spring, has opted to cancel its in-person event and will instead stream its presentation, the company announced today. “Roku has made the decision to…