We are and will continue to journey through sustained uncertainty. It will touch everything we love, from our families and friends to the brands we can’t do without. With events like SXSW getting canceled, the stock market seeing its worst day in over 10 years and brands from travel to tech reporting long-term impact on…
As the workforce starts to work remotely, employees quickly realize working from home can have its fair share of distractions. We are creatures of habit, and the workweek–let alone going to the office–is full of rituals. But when routines get flipped, you might find yourself doing certain things during the day that you’d otherwise do…
In the space of one day, every major sports league in the U.S. suspended operations for at least the next several weeks in response to the growing spread of the novel coronavirus. The rapid cancellations, which began Wednesday night and stretched into Thursday, have left networks and marketers reeling, scrambling to determine what happens to…
Com o cancelamento de grandes eventos de tecnologia por conta da pandemia mundial de coronavírus, as organizações responsáveis estão amargando grandes prejuízos. De acordo com o Recode, a perda econômica já ultrapassa US$ 1 bilhão. Até agora, 10 grandes conferências de tecnologia foram canceladas e/ou adiadas, incluindo Google I/O, o F8 do Facebook, Mobile World …
O post Eventos de tecnologia cancelados por causa do coronavírus já somam US$ 1 bilhão em prejuízo apareceu primeiro em B9.
A crise do coronavírus continuar a afetar o mundo, incluindo aí comunidades inteiras criadas em torno de atividades externas e que incentivam a formação de grupos. Isso inclui o “Pokémon Go”, que já desenvolveu medidas para manter sua base de jogadores ativas em meio ao momento sem necessariamente incentivar os mesmos a se colocar em …
O post Novas atualizações do “Pokémon Go” ajustam jogo à pandemia do coronavírus apareceu primeiro em B9.
Twitter recently removed 71 accounts that were operating out of Ghana and Nigeria, associated with Russia and presenting themselves as U.S.-based. The social network said in a Twitter Safety tweet that the accounts were mostly tweeting in English and engaging in conversations about social issues, such as race and civil rights. Our top priority is…
City National Bank CEO Kelly Coffey will join Snap Inc.’s board of directors effective May 18. She has been CEO at City National Bank, a subsidiary of the Royal Bank of Canada, since last February. Prior to that, she served as CEO of J.P. Morgan Private Bank. Coffey joins former Hearst Magazines chief content officer…
Social video sharing platform TikTok had its best month ever in February, according to new data from Sensor Tower. The app was reportedly downloaded almost 113 million times in February from the iTunes App Store and Google Play worldwide. Sensor Tower said installations for February were up “approximately 96% year-over-year from February 2019.” This brings…
SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick’s Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock […]
The post American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home appeared first on Adpulp.
Conforme a pandemia do coronavírus atinge mais e mais pessoas, é apenas natural que aumente o número de pessoas confinadas em casa por questão de quarentena ou precaução. Enquanto governos e prefeituras já emitem restrições a aglomerações públicas, empresas de todo porte também aplicam o home office a todo o quadro de funcionários para tentar …
O post Tráfego do Cloudflare já aumentou 10% nas regiões afetadas pelo coronavírus apareceu primeiro em B9.
Uma das ações adotadas por muitas empresas para evitar a proliferação do coronavírus é o trabalho remoto. Gigantes como Amazon e Twitter, por exemplo, já tornaram o home office obrigatório para os seus funcionários do mundo todo. Pensando nisso, o Google resolveu liberar gratuitamente algumas ferramentas para contribuir com a produtividade dos trabalhadores. De acordo …
O post Google libera gratuitamente ferramentas para ajudar no home office durante crise do coronavírus apareceu primeiro em B9.
Film
BMW
More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric.
BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to.
This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW.
The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’
Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign.
The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day.
Advertising Agency:FCB Inferno, London, United Kingdom
Chief Creative Officer:Owen Lee
Senior Creative:Ben Usher, Rob Farren
Strategy Partner:David Napier
Director Of Production:Nikki Chapman
Producer:Charlie Coombes, Mikey Levelle
Managing Partner:Katy Wright
Business Director:Helena Georghiou
Account Director:Rob Stockton
Production Company:Iconoclast Films
Director:Rob Chiu
Executive Producer:Tom Knight
Offline Edit House:Cut & Run
Editor:James Rose
Post Production:The Mill
Sound:Wave Studios
Engineer:Martin Leitner
Print
Baloto Revancha
We use the six numbers of the geolocation coordinates in Google Earth, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots.
Advertising Agency:Sancho BBDO, Bogotá, Colombia
President:Carlos Felipe Arango
Chief Creative Officer:Mario Lagos, Sergio Leon, Hugo Corredor, Giovanni Martínez
Executive Creative Director:Diego Forero, Nicolas Acosta
Creative Director:Oscar Ramírez
Creative Art Director:Emerson Martínez
Copywriter:Steven León, Javier Suarez, Fernanda Basto
Art Director:José Hueras
Account Executive:María Marmolejo
Game And Marketing Manager:Laura Rodriguez
Brand Manager Marketing:Irina Gómez
Product Manager:Andrea Mariño
Integrated
Reporters Without Borders
The Uncensored Library – The digital home of press freedom. Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library”. A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game. Visit the uncensored library: uncensoredlibrary.com
Advertising Agency:DDB, Berlin, Germany
More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric.
BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to.
This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW.
The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’
Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign.
The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day.
Google is facing unprecedented public scrutiny, both in terms of user privacy and how it makes smaller companies use its advertising tools. And some well-positioned industry observers are forecasting seismic changes in how the tech giant’s interwoven ad stack–Google controls access to the ad inventory and owns the ad exchange, and its algorithm helps decide…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. In the Face of SXSW Cancellation, Austin Chooses Optimism…
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