Hasta La Creative!

Pinterest shared a guide for the best ways for brands to communicate via its platform during the coronavirus pandemic. Global head of creative strategy Andy Holton said in a blog post that Pinterest usage hit an all-time high as people searched for ways to cope with Covid-19, which is why it expedited the debut of…

His books on Kennedy, Nixon, Clinton and others could be as unsparing as his syndicated column. He was also a familiar face on PBS public-affairs programs.

The World Health Organization is going hacking. The WHO is teaming up with tech companies including Facebook, Giphy, Microsoft, Pinterest, Slack, Slow Ventures, TikTok, Twitter and WeChat, as well as scientists from the Chan Zuckerberg Biohub and experts from other industries, on the #BuildForCOVID19 global hackathon. The hackathon, which starts Thursday (March 26), is aimed…

Neiman Marcus is weighing all of its options to ensure its “financial strength,” according to a statement by the luxury retailer, as it grapples with the cost of doing business during a pandemic. The statement from the company was in response to whether it is considering a bankruptcy filing. The financially strapped department store chain…

Much like any advertising jargon, someone went up on stage and uttered the phrase “user-generated content.” Then, we got the acronym of UGC on which to focus our disdain. However, brands and agencies may be looking to the masses as the coronavirus has virtually shut down production. Those homemade videos made months ago could be…

A benção e a maldição de The Weeknd é sua criatividade musical. Desde que surgiu em 2011 com uma estética tão característica, tem sido difícil para Abel Tesfaye manter sua criação original enquanto “precisa” atender ao apelo popular por hits. Até aqui foram 4 discos que trazem suas particularidades, mas que também oscilam entre trabalhos …

O post Melancolia, isolamento e hits pontuais formam emblemático novo disco de The Weeknd, “After Hours” apareceu primeiro em B9.

As businesses across the United States and around the world grind to a halt amid the coronavirus crisis, one industry has something of a lifeline: retail. While the vast majority of retailers, with the exception of grocers and pharmacies, have temporarily closed their brick-and-mortar locations, they can still sell goods to consumers on their websites…

Shortly before the full impact of the coronavirus pandemic hit the U.S., Omnicom Media Group’s OMD hired Shreya Kushari from Digitas as chief client officer. Kushari previously spent six years at Digitas, most recently as head of investment and accountability. Adweek caught up with Kushari, as well as Omnicom U.S. CEO John Osborn, to discuss…

Layoffs and furloughs are hitting national media companies, many of which have a portfolio of publications, this week amid the international coronavirus crisis that’s sure to put a strain on many–if not all–industries. These staffing changes are hitting alt-weeklies, a business model dependent on advertisements from local businesses and editorial content largely centered around features…