Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive. Ecommerce intelligence firm Marketplace Pulse estimates that Amazon typically saw more than 10 million…
Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior. The study, released on Wednesday, surveyed more than 25,000 consumers across 30 markets between March 14 and March 23 and included findings on consumer attitudes, media habits, impact on purchase behavior…
O isolamento social causado pela pandemia de COVID-19 impôs diversas mudanças na rotina das pessoas e das empresas. Entre os segmentos impactados está o de restaurantes, que sofrem com a paralisação ou funcionamento parcial e correm risco de fechar as portas. Segundo a Abrasel (Associação Brasileira de Bares e Restaurantes), cerca de 10% dos estabelecimentos da capital paulista …
O post Stella Artois vai ajudar mais de mil restaurantes afetados pelo isolamento social apareceu primeiro em B9.
As 2020 began, many retailers were already in a precarious position. As we’ve been sharing in our Retail Tracker, businesses ranging from sporting goods store Modell’s to home furnishings retailer Pier 1 and fast food chain Krystal have all filed for Chapter 11 this year. But in this time of COVID-19, many major chains that…
In normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true. These are not normal times. As people across the country are stockpiling supplies, losing their jobs and grappling with the anxiety of an unknown future, resentment toward the nation’s A-list actors,…
A fashiontech brasileira Amaro inicia nesta semana a ação “Corrente do Bem”, que consiste em abrir os canais do Instagram e Pinterest da marca para divulgar diversos projetos de pequenos empreendedores. Além dos projetos serão divulgadas também iniciativas sociais criadas para apoiar comunidades carentes, especialmente impactadas pela crise do coronavírus. O alcance da ação é grande. Atualmente, …
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Facebook said it has directed more than 1 billion people to Covid-19 resources from health authorities, including the World Health Organization, and over 100 million of those people clicked through to learn more. Vice president of global affairs and communications Nick Clegg provided that update in a Newsroom post, along with an overview of the…
As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work–but they can’t create new video or hold photoshoots. What’s left? Stock footage, user-generated content, animation and archival footage, namely. Some are up for the challenge. “I’ve found that limited tools, resources, and…
A pandemia do coronavírus afeta o mundo inteiro, mas conforme vários mercados encontram-se em crise perante a quarentena de milhões e a aplicação de medidas de distanciamento social, outros estão conseguindo ver o lado bom da moeda. Isso inclui por incrível que pareça a área de brinquedos eróticos, cujas empresas estão vendo pelo menos nos …
O post Venda de brinquedos eróticos nos EUA dispara com pandemia do coronavírus apareceu primeiro em B9.
Pinterest introduced a Verified Merchant Program for retailers on its platform, as well as updates to insights, catalogs and retargeting. Members of the Verified Merchant Program, chosen via manual review for their high-quality customer-service experiences, can display a special blue checkmark on their profiles and become eligible for increased distribution within high-intent shopping experience and…
With COVID-19 bringing in-person experiences to a halt, experiential marketing pros are now focused on developing solutions for how the industry can pivot their strategies now and prepare for the future. While pushing out ideas on social media or company blogs can be effective, two companies in the experiential space have launched a platform specifically…
It has been exactly two weeks since May’s annual upfronts week was wiped out in its entirety, as every major media company pulled the plug on their traditional events over several hours. But that may be just the start of how the novel coronavirus will completely reshape upfront season. As buyers and media companies enact…
This is the worst situation we’ve ever faced, but we couldn’t choose a better place to get through it. #stayhome
The campaign focused on the positive side of being able to confront the coronavirus from home to encourage people not to leave their homes and that the Covid-19 does not continue to spread.
Using the actual wooden pallets that are used for targets at b&t, we painted messages for our internal axe throwing audience.
To combat panic buying and stockpiling before South Africa’s imminent corona virus lockdown, retailer Pick n Pay partnered with its agency King James Group and recruited some of the country’s top artists. Together with the agency they created a song encouraging people to shop thoughtfully.
You can be in quarantine. Creativity cannot.
Just when you thought you have read every possible piece of working from home (WFH) advice these past few days, allow us to bring you a new acronym: BFH, or brainstorming from home. As teams work from home over the coming weeks, and face-to-face meetings get swapped for video chats, remote working poses a particular…
Curated content platform Flipboard is growing out its local news initiative with the addition of 12 new metropolitan areas, as well as partnerships with local news platform Patch and nonprofit newsroom ProPublica. The local news initiative debuted in 23 metropolitan areas in the U.S. and Canada in January, and Thursday’s additions raise that total to…
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