Hasta La Creative!

O Quibi definitivamente não está economizando em sua campanha de lançamento. O serviço de streaming, um dos próximos a serem disponibilizados no mercado, investiu não apenas em um caríssimo comercial para o Super Bowl na semana passada como agora também veiculou cinco anúncios rápidos na transmissão do Oscar neste domingo. O objetivo da companhia, claro, …

O post Quibi usa Oscar para explicar o funcionamento de serviço de streaming em comerciais apareceu primeiro em B9.

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McDonald’s

Open All Night.

McDonald’s is opening 24/7 in the land of stargazing.

Advertising Agency:Leo Burnett, Riyadh, Saudi Arabia

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Greenpeace

In Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis. Over 90% of all plastic ever produced has not been recycled. It is still present in the environment and in landfills, with over 1 million animals dying annually as a result of its ingestion (according to the United Nations Ocean Conference fact sheet). Humans are not immune either, with harmful plastic micro-particles entering our bodies through water and food. These prints are a part of the wide-scale campaign by Greenpeace Russia and POSSIBLE Moscow aimed at raising awareness of the situation.

Advertising Agency:POSSIBLE, Moscow, Russia
Chief Creative Officer:Vlad Sitnikov
Creative Director:Artem Filimonov
Senior Art Director:Wanslez Quaresma
Designer:Maxim Gorbachev
Copywriter:Dmitriy Losev
Junior Copywriter:Alexey Rudakov
Senior Account Manager:Daria Mansurova

It’s the latest push by the administration of President Rodrigo Duterte against media outlets he views as critical of his government.

O Oscar deste ano entrou para a história: pela primeira vez, o prêmio principal da mais importante premiação de Hollywood consagrou um filme falado em língua não-inglesa. Além de receber as estatuetas de Direção, Filme Internacional e Roteiro Original, o sul-coreano “Parasita” foi anunciado o grande campeão do Oscar de Melhor Filme. A produção foi …

O post “Parasita” faz história e é o grande vencedor do Oscar 2020 apareceu primeiro em B9.

The museum, nine decades in the making and costing at least $388 million, was originally set to open in 2017.

With the noted exceptions of extended hangovers, a few gray hairs and a deep nostalgia for pre-Tattoo You Rolling Stones, I don’t feel old. I’m 48. Only 48. In fact, I find myself at the very fulfilling intersection of having much to teach and a strong desire to learn. But 48 in advertising makes me…

Google’s decision to become the latest browser to kill the cookie has industry trade groups scrambling to pick up the pieces. The IAB Tech Lab, the research and development arm of the IAB, wants to lead a broad coalition of interests that can come to a consensus about how to continue online advertising. The trade…