Feb
10
Retail Has Struggled but Is Using Experiential to Keep Consumers Invested
Posted in: UncategorizedThe most anticipated attraction opening in Las Vegas this year isn’t a resort or nightclub–it’s a shopping complex. Area15 is an upcoming retail and live entertainment venue anchored by interactive art and technology experiences. The 200,000-square-foot site, which opens in April, is a joint venture from real estate development firm Fisher Brothers and creative agency…
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