O Facebook anunciou nesta quarta-feira (12) que o WhatsApp cruzou a marca dos dois bilhões de usuários ao redor do globo. Lançado em 2009, o aplicativo é o segundo da companhia a alcançar o feito – a plataforma criada por Mark Zuckerberg fez o mesmo em 2017. A conquista acontece pouco menos de três anos …
O post WhatsApp chega a 2 bilhões de usuários apareceu primeiro em B9.
Erica Hoholick is joining 22squared as chief client officer, a new role at the independent agency. Hoholick most recently served as president of Los Angeles-based agency Phenomenon, a position she left last year. Prior to joining Phenomenon in 2018, Hoholick served as president of TBWAMedia Arts Lab, Apple’s advertising agency. She’s also held leadership roles…
LinkedIn’s latest quarterly update to its Sales Navigator platform includes an easier way to tie in customer-relationship-management systems, a better way to package and share content within the platform, enhancements to search and usage reporting metrics. New product lead Lindsey Edwards detailed all of the new bells and whistles to Sales Navigator in an interview….
What do you do when your home is getting renovated? Rent the place next door and have fun with a pop-up. That’s what Tiffany & Co. is doing as its flagship store in New York undergoes a two-year renovation. The Flagship Next Door allows the brand to reinvent the old Niketown space and experiment with…
Brands have always struggled to maintain market visibility during election seasons. The media space becomes invaded by political messaging. This has only intensified in 2020’s unique political climate. U.S. voters are more politically charged than at any other time in recent history, throwing the polarization of the electorate into even sharper focus. The widening gap…
O Facebook anunciou nesta quarta-feira (12) uma parceria com a agência de notícias Reuters que vai permitir que a recém-criada nova unidade de verificação da companhia atue na plataforma contra a desinformação e os deepfakes. Nomeada Reuters Fact Check Case Studies, o grupo da agência vai avaliar conteúdos gerados pelos usuários da rede social que …
O post Facebook firma parceria com Reuters para verificar deepfakes na rede apareceu primeiro em B9.
As autoridades chinesas lançaram um aplicativo de “detecção de coronavírus próximo”, que informa os cidadãos se eles estiverem próximos de uma pessoa que é um paciente confirmado ou suspeito da doença. Para iniciar o app, os usuários primeiro terão que digitalizar um QR Code em seus telefones usando aplicativos como Alipay, WeChat ou QQ. Depois …
O post China lança aplicativo que alerta sobre suspeitos de coronavírus que estão por perto apareceu primeiro em B9.
Wes Anderson em 2020 chega à marca do décimo longa-metragem com “The French Dispatch”, uma produção de época que deve seguir mais ou menos o esquema de “O Grande Hotel Budapeste” no sentido de reunir um grande elenco para navegar por uma Europa retratada de forma milimetricamente hipster pelo diretor. O projeto acaba de ganhar …
O post Wes Anderson entra para o mundo do jornalismo no trailer de “The French Dispatch” apareceu primeiro em B9.
Health and wellness company Pharmavite appointed Publicis New York as agency of record for its Nature Made vitamins brand, following a review launched in November. “The brand commenced a search for a true, and proven, partner in business and end-to-end marketing transformation with deep knowledge of the consumer landscape,” Pharmavite CMO Rhonda Hoffman said. “With…
It was weird when, just a few years ago, fast food chain Carl’s Jr. really wanted you to have sex with a hamburger. But now it feels like the brand barely even wants you to get to first base. Today, Carl’s Jr. and sister brand Hardee’s unveiled their newest marketing campaign, and quite a few…
(TrendHunter.com) Belgian architect Bernard Dubois and Spanish designer Isaac Reina join creative forces to launch a chic minimalist furniture collection that can be effortlessly integrated into any home. It will…
The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these companies are now piecing together an education campaign to explain the benefits they bring to…
In a soaring atrium in one of those slick skyscrapers sheathed in glass on New York’s Park Avenue, prolific adviser and board member Andrea Weiss finds some spare time to sit down for an interview. Surrounded by the requisite marble, water fixture and big glass windows, I pick out a table near a landmark, in…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ad Tech Is Trying to Rebuild the Industry From…
To push Google, Facebook and other internet giants to police their own platforms, Britain said its media watchdog would become an internet authority.
Pesticide-Free foods of Muda Meu Mundo are better for everyone. Except for villains, who need them poisoned.
LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion – purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner.
The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”
A library without books? Maybe the solution to this is the homeless people who live nearby.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
