Jan
07
Equinox: Make Yourself a Gift to the World
Posted in: Uncategorized
Jan
07
SodaStream to Return to the Super Bowl After Six Years
Posted in: UncategorizedSodaStream will be advertising in the Super Bowl for the first time since 2014, the brand confirms to Adweek. The ad, which will air just prior to the Super Bowl halftime show, is part of a larger campaign that’s being created by Goodby Silverstein & Partners. Veteran director Bryan Buckley, who has over 60 Super…
Jan
07
Facebook Updates Its Policies on Deepfakes and Manipulated Media
Posted in: UncategorizedFacebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes–a doctored video of Speaker of the House Nancy Pelosi (D-Calif.), which went viral last May, in which her speech…
Jan
07
Pandora: Here’s How to Turn on Higher-Quality Audio
Posted in: UncategorizedDid you know that you can turn on higher-quality audio on Pandora? Specifically, you can tell the mobile application to turn on higher-quality audio when listening to content using a cellular connection. Our guide will show you how this is done. Note: These screenshots were captured in the Pandora app on iOS. Step 1: Tap…
Jan
07
Delta Unveils New OOH Parallel Reality Ads and Robotic Exoskeleton at CES 2020
Posted in: UncategorizedLAS VEGAS–In the first Consumer Electronics Show keynote delivered by an airline, Delta CEO Ed Bastian wasted no time getting to what the eager crowd wanted to hear about: the future of travel. The airline has already made several announcements at CES 2020 so far involving its employees, the environment and potentially game-changing technology for…
Jan
07
Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’
Posted in: UncategorizedWhen Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan. Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel…
Jan
07
“Parasita”, “Era Uma Vez em… Hollywood” e mais: confira a lista de indicados ao PGA Awards
Posted in: Uncategorized
O sindicato de produtores de Hollywood divulgou nesta terça-feira (7) os indicados ao PGA Awards, premiação anual realizada pela entidade que celebra o melhor da produção hollywoodiana no último ano. A honraria é também um dos principais termômetros para o Oscar, dado que a esmagadora maioria dos votantes também é membro da Academia – nos …
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Jan
07
Michelle Obama participa de série no IGTV para falar com universitários dos EUA
Posted in: Uncategorized
A editora digital ATTN: está lançando uma série no IGTV voltada para o público universitário dos Estados Unidos, especialmente os calouros – estudantes que estão no primeiro ano da faculdade. O programa, chamado “A Year of Firsts”, traz Michelle Obama conversando com os jovens sobre diferentes assuntos e sobre como o primeiro ano é sempre …
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Jan
07
Sonos, Squeezed by the Tech Giants, Sues Google
Posted in: UncategorizedThe maker of home speakers said Google and Amazon stole its technology and abused their power, but it could only risk suing one.
Jan
07
Meet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitches
Posted in: UncategorizedHave you ever watched a bizarre Super Bowl ad–Mountain Dew’s Puppy Monkey Baby, perhaps, or Burger King’s 45 seconds of Andy Warhol eating a Whopper–and wondered if an algorithm could produce similar results? Or perhaps you’ve looked at how famously formulaic most Super Bowl ads are, with their celebrity cameos, animal hijinks and inspirational voice-overs,…
Jan
07
Why CCPA Won’t Be as Big of a Deal as GDPR
Posted in: UncategorizedLAS VEGAS–Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation…
Jan
07
Burger King Gives Bronx Residents Free Whoppers for Tolerating the ‘Joker Stairs’
Posted in: UncategorizedEver since Joaquin Phoenix’s Joker debuted last October, a certain staircase in the Bronx has become a mandatory stop for fans, especially those in costume. Inspired by a memorable scene of the anti-hero dancing down a flight of stairs–situated in real life at Shakespeare and Jerome Avenues–to the tune of Gary Glitter’s “Rock and Roll…
Jan
07
Alcohol-Free Spirit Brands Like Seedlip Are the Key to Dry January Cocktails
Posted in: UncategorizedAn estimated one in five Americans abstain from drinking alcohol during Dry January, but the booze-free lifestyle trend isn’t just limited to the first month of the year. According to market research firm Nielsen, 66% of U.S. millennials and 47% of all American consumers 21 and older said they reduced their alcohol consumption in 2019,…
Jan
07
Com “Coringa” na liderança com 11 nomeações, BAFTA 2020 revela lista de indicados
Posted in: Uncategorized
A Academia Britânica das Artes Televisivas e Cinematográficas divulgou na manhã desta terça-feira (7) a lista de indicados do BAFTA, prêmio mais relevante da indústria britânica que celebra as principais produções lançadas no último ano. Em 2020, o principal destaque é sem dúvida “Coringa”, que acumulou nada menos que 11 nomeações e lidera o grupo …
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Jan
07
Adidas convida todas as mulheres a se verem como atletas e se livrarem de estereótipos do “corpo perfeito”
Posted in: Uncategorized
Em sua nova campanha, a Adidas quer acabar com os estereótipos de “corpo perfeito” que fazem muitas mulheres se manterem longe dos esportes por não se verem como atletas. O vídeo “Reimagine Sport” destaca a coleção de roupas esportivas da marca que traz tamanhos inclusivos para todas as mulheres, e convida a todas a se …
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Jan
07
Vahiné: Once Upon a Time, Vahiné Vanilla
Posted in: Uncategorized
The “Once Upon a Time, Vahiné Vanilla” campaign is a real invitation to travel. This film tells the story of a Vahiné vanilla pod handmade in a way that respects local communities in Madagascar. Through an immersive first-person view, consumers will be able to immerse themselves in the skin of a Vahiné vanilla from birth to consumption.
Jan
07
Volkswagen: The No Show Room
Posted in: Uncategorized
Somewhere in Sweden there is The No Show Room and there is a car that can be yours. It’s hard to find and get to, but easy to drive from – the one who finds it wins a new Passat Alltrack which has 4MOTION all-wheel drive. It also has higher ground clearance, gives you high beam without dazzling, emergency brakes for obstacles on the road and can partially drive itself. Start of the competition: January 2. To compete, go to volkswagen.se/thenoshowroom The competition runs between January 2 and January 21. The participant pays all costs in connection with the competition. Any tax is paid by the winner.
Jan
07
Xandr Unveils Pause Ads at CES 2020 to Complement Viewer Experiences
Posted in: UncategorizedAT&T’s media arm Xandr is kicking off its CES activity by unveiling pause ads, a unit it claims will help brands capture audience attention without unduly interrupting the viewer experience. The beta rollout forms part of Xandr’s wider connected TV strategy, with the AT&T unit expecting to bundle pause ads with broader media packages ahead…
Jan
07
Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test
Posted in: UncategorizedLess than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the…
Jan
07
Olay Is Back in the Super Bowl for a Second Straight Year
Posted in: UncategorizedOlay is advertising in the Super Bowl again this year, the brand confirmed to Adweek. The P&G-owned skincare brand will run a 30-second spot with creative from Badger and Winters during the fourth ad break of the game. Olay is keeping most of the creative details of the spot quiet but did reveal that it…
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