Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life.
Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste
Created in direct response to the Australian Bushfire crisis, Darcy Prendergast’s new film #TomorrowsOnFire is a rallying cry for hope, in a country increasingly scarce of it. Please help support injured Australian wildlife, by making a donation to: wildlifevictoria.org.au
Planet Fitness is calling “bullfit” on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans’ true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a “competition” isn’t a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don’t currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating.
Fallon London has launched a new UK campaign for ebookers, featuring Eboo, a cheeky, fun-loving monkey who inspires people to book their next holiday. The new campaign, ‘Let Eboo Inspire You’, introduces Eboo the monkey, who was created and animated by The Mill. Eboo appears at that exciting moment of holiday inspiration, which ultimately leads to booking that trip of a lifetime. When Eboo turns up, the holiday spirit kicks in, encouraging people to follow their passions and book their next big adventure. Each of the two films in the campaign (‘Waterfall’, and ‘Flamenco’) are based on specific locations and activities – demonstrating the different types of holiday adventure that await ebookers’ customers.
Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.”
With Vital Farms traceability, you can rest easy knowing your food is coming from the pasture…and not some dark and dingy warehouse like most other eggs. Just enter the farm name from your carton at www.VitalFarms.com/farm to see where your eggs come from.
Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will “transition” it this spring to a preview channel for HBO Max, WarnerMedia’s new streaming service,…
The online magazine deleted a glowing story about Facebook after questions were raised about whether it was an ad.
Alex Trebek isn’t letting his age–he’s 79–or last year’s stage 4 pancreatic cancer diagnosis get in the way of his Jeopardy! hosting duties. Trebek, who has hosted the hit syndicated game show since 1984, said that whenever he does step down, he already knows how he’ll say farewell in the concluding 30 seconds of his…
“We at Harlequin believe it is important that all authors feel included, respected and heard,” the publisher said in a letter to the R.W.A., which faces criticism for its handling of a racism dispute.
Teen Vogue, the award-winning digital publication known for its transition from teenybopper fashion magazine to hard-hitting, youth-oriented news platform, became the target social media ire this morning after publishing a story about Facebook’s efforts to “ensure the integrity of the 2020 election.” The story was a flattering, roughly 2,000-word profile highlighting five women of Facebook…
Twitter revealed the next steps in its ongoing effort to give people on its platform more control over their conversations in a session at CES 2020 Wednesday. The social network said it will begin testing a new conversation participants menu on its compose screen that will give the tweet creator four options for who can…
Frank Cartagena is joining The Community as chief creative officer of its New York office, which opened three years ago. He takes over from Bobby Hershfield, who served as vice president and executive creative director of The Community’s New York office before leaving last year to join The Via Agency as chief creative officer. Cartagena…
S4 Capital’s content practice has expanded with the addition of data-driven content agency Circus Marketing. Martin Sorrell’s digital advertising and marketing services company is merging its content practice with the Mexico City-based digital agency, which also strengthens its presence in the Latin American region. Named one of Adweek’s Fastest Growing Agencies of 2019, Circus Marketing…
This week, we at Adweek unveiled our Super Bowl Bot, an AI-powered creative force that generates ad concepts for the Big Game and posts them to Twitter. While often featuring real brands and celebrities, the concepts are rarely what you might call “lucid,” so we didn’t think too many brands would jump at actually filming…
LAS VEGAS–If you could give a company access to your data so it can help you choose a particular path in life, would you? This is the mission of Incite, a company expected to play a central role in the third season of HBO’s Westworld, whose premiere is still under wraps. Incite will predict what…
Lululemon Athletica has named Nikki Neuburger its chief brand officer, a role she will begin effective Jan. 20, the company announced today. In the newly created role, Neuburger will lead the retailer’s marketing, creative, communication and sustainability efforts, and will report to CEO Calvin McDonald. Neuburger joins Lululemon from Uber, where she served as global…
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