Broadcast TV’s longest-tenured chief just got a big promotion. Mark Pedowitz, who has been president of The CW since 2011, was named chairman and CEO of the network, signing a multiyear deal to continue overseeing the joint venture between ViacomCBS and Warner Bros. Entertainment. He’ll oversee all creative and business aspects of the network in…
If you live in New York, you might see something slightly out of the ordinary on your commute home today: stuffed koalas hanging off the city’s trees, lampposts and poles. As Australia’s largest-ever bushfire continues to burn, the New York office of Cummins&Partners–an independent agency headquartered in Melbourne, Australia–is sending love to its colleagues from…
Casper Sleep, the direct-to-consumer mattress brand known for its clever subway ads, filed preliminary paperwork with the U.S. Securities and Exchange Commission today to take the company public on the New York Stock Exchange under the ticker symbol CSPR. The company, which first found itself at the center of IPO rumblings last spring, is credited…
Kohl’s, JCPenney and Urban Outfitters reported comparable sales results on Thursday and today that continued to point to a lackluster holiday shopping season. Kohl’s, more in line with the norm, reported a comparable sales decline of 0.2% for November and December, compared to a 1.2% increase for the same period a year prior. The banner…
The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere–and early partners concede the program is kind of a mess–agencies say they’re committed and brands are chomping at the bit. Early results from some beta API partners, which…
Reddit released a policy update on impersonation and deepfakes, saying that while neither currently represents a huge issue on its platform, it wants to nip potential problems in the bud. The company said in a Reddit Security post that impersonation is one of the rarest report classes it receives, so it does not expect its…
PBS is celebrating its 50th anniversary this year with a logo refresh that it hopes will help its viewers stay more connected with the brand across all platforms and stations. The new look, which features an updated color, logo and typeface, was the result of a two-year process during which the company looked at the…
A catchy, timeless jingle can provide the backbone for a brand for years. “I’m Lovin’ It,” “Like a Good Neighbor,” and “I’m a Big Kid Now” are so synonymous with public consciousness, that reading them naturally happens in their signature cadences. Typically placed at the end of commercials, these jingles help provide a throughline from…
O Comitê Olímpico Internacional proibiu os atletas de fazerem qualquer manifestação política durante os Jogos Olímpicos de Tóquio, que acontecem em julho. De acordo com as regras divulgadas pela instituição, estão vetados todos os gestos com significado político, como ficar de joelhos ou levantar o punho, assim como mensagens políticas escritas em placas, faixas ou …
O post COI proíbe manifestações políticas de atletas nos Jogos Olímpicos de Tóquio apareceu primeiro em B9.
Com o surgimento das “segundas telas”, é cada vez mais comum que as pessoas optem por não assistir a um filme em uma sala de cinema, mas no conforto de casa, em seus tablets, laptops e smartphones. Não só a facilidade de alugar ou comprar um filme digitalmente se tornou um grande atrativo, mas também …
O post Campanha de cinema inglês dá o recado: desligue o celular e vá ao cinema apareceu primeiro em B9.
A Amazon está planejando começar um novo negócio. De acordo com o Business Insider, uma plataforma focada na moda de luxo está sendo desenvolvida e já conta com a participação de 12 grandes marcas que toparam embarcar no projeto. De acordo com o Quartz, a plataforma a princípio será exclusiva do mercado americano, mas tende …
O post Amazon planeja lançar plataforma de moda de luxo apareceu primeiro em B9.
His skills were called upon in a Tylenol-tampering case and a devastating gas leak in India. In 1999, he was named the century’s most influential P.R. figure.
Facebook CEO Mark Zuckerberg is scrapping his annual personal challenge this year in favor of a longer-term focus. Zuckerberg explained the reason for the change in a Facebook post: “When I started these challenges, my life was almost all about building the Facebook website. (It was mostly a website at the time.) Now there’s so…
The same day that WW, the company formerly known as Weight Watchers, launched their New Year’s resolution promotion on Twitter’s trending page (#ThisIsMyWW), the United States government was launching something else. And it just wasn’t a hashtag. A week ago, the United States launched an airstrike that ended the life of top Iranian general Qasem…
The Christmas trees are gone, the holiday music’s shut off ’til next December, but how the season played out for retailers is just coming to light. The shorter holiday shopping season (by six days) sent retailers into a tizzy this past year, though record sales on Thanksgiving and Black Friday quickly put worries at ease….
Nine months after acquiring the assets of Gizmodo Media Group, and a little more than three months since Deadspin writers and editors walked off en masse after the company pushed an editorial edict of “sticking to sports,” parent company G/O Media sent a letter to the GMG Union notifying them that it will be moving…
O braço de investigações de acidentes aéreos da polícia britânica (a AAIB) lançou um relatório nesta última quinta-feira (9) um novo relatório que aponta que os drones comprados pelas forças oficiais estão apresentando “problemas técnicos” quando usados na chuva. Só em 2019, 16 unidades do Matrice 200 utilizados pela entidade despencaram do céu durante o …
O post Vendidos como resistentes, drones da polícia do Reino Unido não funcionam na chuva apareceu primeiro em B9.
She took on sensitive subjects like homosexuality and contraception in a society dominated at the time by restrictive Roman Catholic teachings.
Negotiable on experience + higher commission:
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Boutique publishing company seeks experienced outside sales representatives to sell advertising across multiple platforms (print, digital, and expe…
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