Advertising and marketing spending is poised for substantial growth in 2020. In a new study, specialist management consultancy Winterberry Group estimates that ad and marketing spend will increase by 7.2% from 2019, reaching $389.5 billion. A significant portion of that increase will come from political advertising related to the 2020 presidential election, as well as…
O sucesso do Disney+ já era esperado pela Disney. O sucesso da série “The Mandalorian”, ambientada no universo de “Star Wars”, também (talvez). O que a empresa não esperava era que um coadjuvante específico, verde e pequenino conquistaria tantos fãs: o Baby Yoda se tornou um sucesso na internet. Com o sucesso inesperado do personagem, …
O post Disney está derrubando venda online de bonecos não autorizados do Baby Yoda apareceu primeiro em B9.
Adam Mosseri, chieftain of Instagram, wants to keep the platform a safe, special space. That means learning from the mistakes of its parent company: Facebook.
Merriam-Webster is such an of-the-moment publication that it’s added terms like “gender nonconforming,” “snowflake” and “bottle episode” to its arsenal lately, plus identified “they” as the word of 2019. As its editors say, “The English language never sleeps.” So why has it continued to single out monosodium glutamate in Chinese food, under the heading “Chinese…
Hulu’s upcoming four-part documentary series Hillary, centered on the life and legacy of former secretary of state Hillary Clinton, started out as a campaign documentary before morphing into a film that at times surprised even Clinton herself. Onstage at the Television Critics Association’s winter press tour in Pasadena, Calif., Clinton explained that nothing was off…
Não parece, mas em pouco mais de dois meses é o aniversário de um ano da finalização da compra dos estúdios da 21st Century Fox pela Disney, uma aquisição que abalou e continua a abalar o mundo do entretenimento estadunidense desde que ocorreu. Desde o fim do negócio, muita coisa aconteceu, desde o fechamento da …
O post Fim de uma era: Disney derruba nome “Fox” dos estúdios adquiridos da 21st Century Fox apareceu primeiro em B9.
The name change means consumers won’t mistakenly connect the Disney-owned studio with Rupert Murdoch’s polarizing Fox News.
When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called Loop, which focuses on reusing packaging instead of merely recycling it. In partnership with several well-known brands, Loop offers household goods from olive oil to laundry…
To introduce a new, amped-up version of Cool Ranch Doritos (which turns 34 years old this year), Frito-Lay has snagged the talent of another American legend: America’s favorite Cowboy, Sam Elliott. In a teaser released today for Doritos’ Super Bowl 2020 ad “Monologue,” Elliott walks into a saloon in an Old West town, decked out…
When Meghan Markle–now known as the Duchess of Sussex–stepped out for a day of engagements in Cardiff, Wales during her engagement to Prince Harry in January 2018, she wore a pair of black skinny jeans from the little-known Welsh brand Hiut Denim. Once one of the several bloggers who tracked the soon-to-be Duchess’s style were…
A Tesla já se estabeleceu como nome forte do mercado americano de carros elétricos. A empresa de Elon Musk, porém, ainda tem um catálogo de veículos um tanto quanto enxuto, e o próximo passo é justamente expandir suas opções. Pensando nisso, a Tesla está recrutando designers na China, em busca de profissionais para trabalhar no …
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A Netflix já possui um amplo domínio do mercado de streaming. Mesmo tendo competidores fortes tanto nos Estados Unidos quanto no mundo – Hulu, Amazon Prime Video, Disney+ e Apple TV+ são alguns exemplos –, a empresa ainda tenta fortalecer sua relação com os assinantes e manter seu reinado. Parte desse projeto inclui investir em …
O post Netflix abre escritório em Paris e vai investir em produções francesas apareceu primeiro em B9.
Adam Mosseri, chieftain of Instagram, wants to keep the platform a safe, special space. That means learning from the mistakes of its parent company: Facebook.
Facebook’s plans to monetize WhatsApp–the messaging application it acquired for $19 billion in February 2014–appear to be on hold, aside from a previously revealed initiative to include ads in Status, WhatsApp’s version of the popular Stories format on other platforms. Jeff Horwitz and Kirsten Grind of The Wall Street Journal reported Thursday that Facebook was…
NBCUniversal finally took the wraps off Peacock at its investor day Thursday, sharing details about the streaming service’s pricing (a three-tiered structure, ranging from $0-$10 monthly), launch date (an April 15 soft launch for Xfinity subscribers, July 15 nationally) and advertising (several new ad formats and a handful of brand sponsors). While the presentation was…
Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor. The concept is simple enough, but what…
Verizon will appear in the Super Bowl for the third year in a row, with a campaign highlighting the work of first responders and encouraging viewers to make an impact in their own communities. Since returning to the Big Game in 2018 after a six-year hiatus, Verizon has used its Super Bowl airtime to position…
While Pereira O’Dell co-founder and creative chairman PJ Pereira may be best recognized as a leading creative in the ad industry, fellow Brazilians know him better as a best-selling author. Pereira has published four fantasy novels in Brazil, one of which–an edition in his Gods of Both Worlds trilogy–spent a month at the top of…
A Comcast e a NBCUniversal realizaram no fim da tarde desta quinta-feira (16) em Nova York uma apresentação que deu novos detalhes sobre o Peacock, plataforma de streaming que o conglomerado agora pretende lançar no próximo dia 15 de julho. E pelo que os executivos da companhia deram a entender, o grande diferencial do serviço …
O post Plataforma da Comcast, Peacock quer ser a TV ao vivo da guerra do streaming apareceu primeiro em B9.
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